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20NTC Session Proposal

Automating Your Data Infrastructure

Submitted by: Ashley Hansen | Frakture


Do you want to increase operational efficiencies without adding additional staff? Do you need to protect your data by reducing the number of people handling the data? Do you want a new way to plug in best-of-breed technologies to your data infrastructure? What if every night, you had robots automating thousands of data jobs? Mothership Strategies is using a Data Warehouse powered by Frakture Bots to produce client dashboards that show total money raised, best performing creative, email statistics, and more. Freeing your brain by automating your data processes give you time to do what only humans can!

Learning Outcomes

  • Learn why data warehousing is key to big data, business intelligence and data visualization
  • Learn how a fundraising agency is raising more money by automating data and no longer having staff run reports
  • Learn how decisions were made to automate and consolidate data and how to present the case to your leadership


Case Study


Ana Sady-Dubon

Chief Technology Officer

Mothership Strategies

Ana has 15+ years of experience in software development. As Chief Technology Officer, she oversees the development of the proprietary data and technology solutions that power Mothership campaigns. Ana’s experience developing web applications inside and outside the government is broad, ranging from high profile work at the Cabinet Secretary level to mission critical B2B integrations for Fortune 100 companies. She holds a degree in Computer Engineering from Virginia Polytechnic Institute and State University.

Chris Lundberg

CEO and Founder


Chris Lundberg is a geek with a passion for starting and running scalable organizations that change the world. Chris launched Frakture to help companies and nonprofits efficiently handle their increasing number of data sources. Frakture has built 140+ Robots to pull data out of systems, feed a Data Warehouse, normalize and standardize that data and then pipe it where it needs to go for integrations and reporting. DBAs and Data Scientists love Frakture because Frakture frees their brain by running 8,000+ data jobs daily and processes hundreds of thousands of transactions allowing them to focus their time on higher value tasks that need a human brain – like analysis. Co-founder of DemocracyInAction, Wired For Change, and Salsa Labs — all companies that supported thousands of organizations, engaged over 70 million people, and generated millions of dollars in revenue. Chris has degrees in Aerospace Engineering and Math from Virginia Polytechnic Institute and State University.

Rob Manix

Digital Operations and Fundraising Project Manager

AARP Foundation

Rob has twenty-five years of hands-on experience working at and with nonprofits to identify, implement and manage solutions to support nonprofit marketing technology. He is currently the Digital Operations and Fundraising Project Manager at AARP Foundation where he manages fundraising technology solutions to support the organization’s Direct Response and Major Giving units.

Before joining AARP Foundation Rob worked for the Rad Campaign, a leading web agency serving the nonprofit sector, as Senior Web Director. As the primary project lead, he worked with his team to identify a strategic roadmap for success. He also worked as the Director of Marketing Technology for Defenders of Wildlife. A signature achievement at Defenders included the revamp of the institution’s website The site was migrated to a new CMS and integrated with the organization’s ECRM and CRM.



E143- E144


March 13, 2019


1:30pm – 2:45pm



CFRE Credits

NFR - 1.25

Collaborative Notes

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Session Evaluation

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