baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Attribution Everywhere: Integrate Your Data Systems, Get the Bigger Picture


Are you fully measuring the success of your marketing efforts? Are you able to tell where donations are coming from for each transaction in your Customer Relationship Management system (CRM)? In this session, learn how to improve website conversion tracking via a standardized digital attribution system and better measure the success of channels like email, print, advertising, and social media. We will show you a way to integrate data coming from tools like Google Analytics with CRM systems so you can get a holistic view of campaign ROI across any channel.

Target Audience

Marketing, Fundraising, or IT staff looking to improve the quality of their attribution data

Additional Speakers

Joe Yates



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