Ask for money, get action. Ask for action, get money.
There’s a major gifts adage “Ask for money, you’ll get advice. But ask for advice and you’ll get money.” This attests to the value of donor engagement, a role that advocacy often plays with a digital audience. Designed for those with intermediate marketing experience, we will show real-life examples of how advocacy and fundraising can be combined into a seamless communication stream, which each goal strengthening the other’s performance. We will showcase quantitative direct and assisted fundraising value of advocacy efforts, and consider how various channels can be used for both planned and rapid response advocacy efforts to achieve fundraising goals.
- Take the silos off of advocacy and fundraising communications, across all digital channels
- Focus on how acquisition sources operate at the intersection of fundraising and advocacy
- Consider long-term value of different types of constituent engagement