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20NTC Session Proposal

Arm Chair Expert: Ask a Donor!

Submitted by: Free Press NTEN Member badge | Free Press


Picture it: your mouse is hovering over send. The appeal you’ve been working on for months is about to go out the door. Your throat catches— will your donors even open this email? Will they be motivated to give? Will you raise enough money to meet your goal? 

Imagine if you could ask a real donor what they thought before you hit send. Not through a survey, not through another email or poll, but to get their thoughts —in person!— on what motivates them to give and what tactics actually inspire them. Well, in this panel, you can! 

In this unscripted session you’ll hear from actual donors and activists on what motivates them to give, the best way to reach them, and why they choose to engage with a given organization. AND! You’ll get to ask them your own burning questions to help shape changes in your own digital program.

Learning Outcomes

  • You’ll gain insights from every day digital donors and activists about what motivates them to give and act.
  • You’ll learn some key tactics and strategies for keeping your donors and supporters front and center in your digital program.
  • You’ll learn how to speak to donors “where they are” versus where you want them to be.

Target Audience

digital communications experts, development staff, advocacy/legislative staff

Additional Speakers

Moderator: Jenn Lejano, Principal and Co-founder, Fresh Eyes Digital


Content StrategyDonor RetentionEmailStorytelling

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