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20NTC Session Proposal
Marketing/Communications

Are You Actually Tailoring Your Message?

Submitted by: Lucy Caldwell | Crowdskout

Description

No show of hands necessary, but be honest: Are you actually tailoring your marketing and outreach messages to your target audiences? Or is your multiaudience content and outreach funnel targeting strategy mostly aspirational right now? While everyone knows that targeting particular messages to particular segments of your audiences is an increasingly essential piece of cutting through the noise, many nonprofit pros are underresourced and time crunched. This leaves them sending the same two or three messages to everyone in their databases, online and offline, which can work for a time, but ultimately results in fewer engaged supporters and even fewer new supporter conversions.

In this session, hear from digital marketers, tech experts and nonprofit pros alike for actually manageable strategies to efficiently tailor your outreach campaigns using audience-segmentation techniques, as well as cutting-edge tracking tools to learn how your audience’s behaviors drive how they consume content best. This session will also highlight how to effectively split-test your outreach methods and segment audiences by consumption medium beyond just content preferences, and arm you with a blueprint to generate insights to drive better targeted outreach campaigns in the future.


Learning Outcomes

  • Learn what tools exist in the marketplace to segment audiences
  • Hear best practices for deciding how to segment audiences efficiently without OVERsegmenting
  • Brainstorm two to three of their own audience buckets and content approaches for each, based on past insights

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Details

Room

267 - 268

Day

Thursday
April 12, 2018

Time

10:30am – 12:00pm

CFRE Credits

NFR - 1.5

Collaborative Notes

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Session Evaluation

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