Anatomy of a Nonprofit Website: Why Your Donors Aren’t Giving (More) Online
Your website is holding you back. A growing number of donors are giving online, but there’s a good chance your website is giving them reasons to reconsider. Why is your website confusing your current donors? Why is it turning off potential donors? It could be cognitive load, a phrase used to describe an overabundance of information. Or maybe your donation form isn’t optimized, making it difficult to move through the donation process. It could even be that you just haven’t given them enough reasons to care.
In this session, we’ll explore what makes for a successful nonprofit website, from content, to user flow, to donation thank you pages. We’ll also include a handy Website Self-Evaluation Kit to help you identify your current website challenges and understand how to fix them. The Kit includes suggestions for quick fixes for your donation forms, homepage, and hero content.
- Write clear hero messages that encourage donors to engage with you
- Understand how you may be creating confusion through your messaging, user experience, and/or donation form (and how to fix it)
- Make quick website fixes that result in immediate improvements