Analyzing donors payment behavior
Presenter: Lori Read, CEO of Aegis Premier Solutions
Using your donor’s purchasing behavior to maximize results. In today’s fundraising world, we focus on so many individual aspects of a donor. Whether prospecting or cultivating existing donors, understanding what influences their form and method of payment choice could help you target and retain a better-quality donor. In this sprint session, you will learn what data is available, how to access it, and how to leverage it.