baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Sprint

Analyzing donors payment behavior

Description

Presenter: Lori Read, CEO of Aegis Premier Solutions

Using your donor’s purchasing behavior to maximize results. In today’s fundraising world, we focus on so many individual aspects of a donor.  Whether prospecting or cultivating existing donors, understanding what influences their form and method of payment choice could help you target and retain a better-quality donor. In this sprint session, you will learn what data is available, how to access it, and how to leverage it. 


Target Audience

Fundraisers

Tags

AnalyticsDataTrends

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