An introduction to website personalization for nonprofits
You know that personalization is a good way to give different audiences a tailored experience. You know that personalization can help drive conversions. So why don’t you have it on your website? Most nonprofits we asked said that they just don’t have the time or the resources.
But, thanks to new technology, you can add personalization to your website quickly – and without a developer.
In this session we will:
• Cover inexpensive tools you can use to add personalization to your website
• Identify where personalization can have the most impact on your website
• Provide examples where simple personalization lead to more donations and sign-ups
Attendees will leave with a road map for adding personalization to their website.