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20NTC Session Proposal
Leadership

Aligning Your Whole Organization Around A Digital Transformation

Submitted by: Elisabeth Bradley | Forum One

Description

Developing a digital strategy is relatively simple compared to actually implementing one. The hardest part of any digital transformation is getting – and keeping – people from departments across the organization aligned with the plan over the long-term. 

We’ll talk about how to navigate common pitfalls and plan for successful organizational change from the beginning of a digital transformation. You’ll learn about:

  • A framework for successful organizational change
  • How to create buy-in at the executive and management levels
  • How to identify and engage the skeptics early on in the process

By the end of the session, you’ll have concrete steps to start aligning your organization around a large digital transformation, and an understanding of the most important pieces of the process.


Learning Outcomes

  • A framework for successful organizational change
  • How to create buy-in at the executive and management levels
  • How to identify and engage the skeptics early on in the process

Target Audience

Marketing and IT staff planning or leading a digital transformation of their organization

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