Advertising: How to Use Data to Drive Results
Last year, one of my nonprofit clients ran ads to drive donations. They invested $1,500 over the course of a week. They had beautiful photos, powerful messaging, and an engaged audience. But, the ads only drove 7 donations. What went wrong?
Online advertising can overwhelm the best of us. There are so many metrics – it’s difficult to know what they mean and how they add up. Let me show you how to cut through the noise, understand what’s going on, and drive results. I’ll show you how, this year, we used data to craft a far more successful ad campaign.
In this session we’ll cover:
– How to identify what numbers matter, and what numbers don’t
– How you can predict the results of your ad campaigns
– How you can diagnose issues with your campaigns while your ads are running