baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Activate Your Base & Energize Your Fundraising Initiatives with P2P


How do you use Peer to Peer fundraising to acquire new (and younger) audiences, activate their current supporters, and raise critical new revenue without having to invest in new staff or expensive technology? It’s all about knowing how to create a great event and getting people to register. 

In this session, we will focus on the keys to P2P success, with particular emphasis on how organizations of all sizes can achieve big results. Specifically, we’ll offer winning tactics for new supporter acquisition including which channels to use (email, social, word of mouth), messaging dos and don’ts, and what to do after someone registers. We’ll demystify how an organization can pitch P2P as a new activity with a different supporter benefit, so that P2P activities don’t interfere with an organization’s pre-established giving campaigns.

Learning Outcomes

  • Identify the right supporter acquisition tactics for your organization
  • Create strong message series around their P2P campaign
  • Create P2P campaigns without affecting existing fundraising campaigns

Target Audience

Development, fundraising, and event staff


Donor RetentionEngagementEvents