baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

A Movement, Not a Mandate: The Video That Went Viral and Inspired a Shift in Culture


Culture change can’t be achieved from the top down. Culture lives within the people who make up an organization and their collective belief of “the way we do things around here.”

Listen and learn as two organizations share their joint success stories on how they used unconventional methods to begin the journey toward a culture shift for thousands of employees in an industry typically known for resistance to change.

The international award winning The Difference between Care and Caring video, inspired by true events, was created to encourage empathy in staff and kick off a cultural change campaign. Through digital media promotion, the video once intended for internal staff became an unexpected viral success, which led to the development of a dedicated program focused on improving client and staff experiences.

Join us to gain an understanding of how you can create a movement and inspire your staff in unconventional ways using the tools you have at your fingertips.

Get ready to throw out the stuffy office memo and think digitally!

Learning Outcomes

  • How to use digital storytelling as part of a culture shift strategy to inspire staff engagement and support
  • How to use your organization's true stories to inspire awareness and support for program delivery
  • What keystone habits are and how can you use them to stimulate change in your own organization in unconventional ways


Case Study

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265 - 266


April 12, 2018


1:30pm – 3:00pm



CFRE Credits

NFR - 1.5

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Session Evaluation

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