A journey of a thousand miles starts with… email automation!
The key to marketing success is getting the right message in front of the right people at the right time — but we know this isn’t as easy as it sounds! In this session, we’ll explore how marketing automation tools can be used to build supporter journeys that accomplish this challenge. Real-world examples will be used to help illustrate creative ideas and help you jump start your own journeys.
- Understand the fundamentals of marketing automation
- Learn how to build journeys that help improve supporter relationships
- Consider innovative creative approaches and tactics