baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Marketing/Communications

A journey of a thousand miles starts with… email automation!

Description

The key to marketing success is getting the right message in front of the right people at the right time — but we know this isn’t as easy as it sounds! In this session, we’ll explore how marketing automation tools can be used to build supporter journeys that accomplish this challenge. Real-world examples will be used to help illustrate creative ideas and help you jump start your own journeys.


Learning Outcomes

  • Understand the fundamentals of marketing automation
  • Learn how to build journeys that help improve supporter relationships
  • Consider innovative creative approaches and tactics

Target Audience

Fundraising and marketing staff

Tags

AutomationCampaignsEmailEmerging Tech

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