A behavioral science guide to online testing
When marketing is based on supporter, or behavioral insight, small changes can have a huge impact. By focusing on deeper behavioral mechanisms than simple nudges, we were able to improve online engagement and performance. Among our other case studies, you’ll hear how the use of supporter identity effectively increased click-through rates to a digital ad by 42%; how the use of empathy language increased email revenue by 74% and how the use of impact information increased average gift to an email by 79%.
- See which behavioral principles affect giving
- Hear how these principles have already improved fundraising efforts
- Gain concrete recommendations that can be put into practice immediately