baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

A behavioral science guide to online testing

Submitted by: Nick Ellinger | DonorVoice


When marketing is based on supporter, or behavioral insight, small changes can have a huge impact. By focusing on deeper behavioral mechanisms than simple nudges, we were able to improve online engagement and performance. Among our other case studies, you’ll hear how the use of supporter identity effectively increased click-through rates to a digital ad by 42%; how the use of empathy language increased email revenue by 74% and how the use of impact information increased average gift to an email by 79%.

Learning Outcomes

  • See which behavioral principles affect giving
  • Hear how these principles have already improved fundraising efforts
  • Gain concrete recommendations that can be put into practice immediately

Target Audience

Curious fundraisers and marketers looking to learn how behavioral science can improve their online marketing.

Additional Speakers

Lauren Merrill, Catholic Relief Services


CampaignsDigital AdsEmailStrategy

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