Eight Ideas to Optimize Your Recurring Giving Program
After making three different online donations to 115 nonprofits and capturing the experience in The Nonprofit Recurring Giving Benchmark Study, we found eight main ways organizations could improve their online giving experience and recruit more recurring donors.
In this session, learn those 8 ideas and see examples and experiments that you can borrow, copy, and steal to test for yourself and grow your own recurring giving program. And, if you’re brave enough, submit your donation page/recurring giving program to be optimized live in the session.
Vice President, Innovation & Optimization
Brady is the VP, Innovation & Optimization at NextAfter — a fundraising research lab and consultancy. A charity nerd, adjunct professor, and international speaker, his thoughts have been featured in The Huffington Post, NPR, and The Chronicle of Philanthropy and at conferences like AFP Congress, BBCON, and RaiseNow Inspire among others.
Brady lives just outside Vancouver, British Columbia, Canada with his wife Liz, son Hendrix, dog Melly, and cat Thor.