baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

6 easy steps to stop losing 63% of your donors


The average nonprofit has a 37% annual donor retention rate – which means that 63% (or more!) of your donors aren’t coming back next year. But it doesn’t have to be this way.

Making sure your donors feel appreciated is just the tip of the iceberg when it comes to improving donor retention. And in fact, you may be investing too many resources in thanking your donors and not enough on the strategies that will actually work to get donors giving again. 

In this session, we’ll talk about what the top organizations are doing to build deeper relationships with their donors, optimize the donor experience, and improve their retention numbers across the board.

Learning Outcomes

  • Learn how organizations are leveraging digital advertising to improve donor retention.
  • Understand the power of automation in building relationships with donors and getting them to give again.
  • Take tried and true strategies home that will get donors to make a second gift and improve their lifetime value.

Target Audience

Fundraisers looking for new strategies to retain their hard-fought donors.


Case StudyDonor RetentionStrategyTrends