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20NTC Session Proposal

30 Million Yearly Views: How I Grew Our YouTube Channel


In just a few years the internet will be all mobile and mostly all
video. According to Pew Research, 73% of US adults regularly use
YouTube, while 69% use Facebook. YouTube is the only other online
platform measured that matches Facebook’s reach, yet nonprofits rarely
integrate YouTube in their video strategies. In this session, Mark
will share tips and tricks that helped him grow Invisible People’s
YouTube channel from 500k yearly views to now 30 million yearly views
all with zero budget. We’ll talk about why short-form is a myth and
long-form helps build loyal audiences. This session will help you
create a successful video storytelling strategy on a limited budget
and make a case for audience building over traditional campaign

Learning Outcomes

  • Create a successful YouTube strategy with no budget
  • Improve video storytelling and audience building
  • Video tips and tricks that won't break the bank

Target Audience

Anyone interested in video storytelling and audience building


MobileSocial MediaStorytellingVideo

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