baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

3 SEO Strategies for Optimizing Your Fundraising Campaign


Building up our online community means that we’ll earn more traffic from potential donors, higher rankings, more engagement and high conversions. But what does it take to do this?

In building up our community online, we must understand deeply the role we play and the value we have to offer our people.

Are you looking to change the world and build up your communities in the process and use your creativity to make it happen? SEO can be a blueprint for your creativity. 

We’ll cover three basic principles of building a community that we must tap into to be successful. We must:

  1. Be intentional.
  2. Be Aware.
  3. Build Trust.

We’ll do this by using these 3 SEO strategies:

  • Keyword Research
  • Competitor Analysis
  • Content Writing

Learning Outcomes

  • Utilize keyword research to better understand potential donors and supporters and use that knowledge to speak to them directly.
  • Research competing causes to create a competitor analysis and utilize findings to better communicate with donors and provide value.
  • Build trust by writing content that resonates with donors at a deeper level.

Target Audience

Marketing and communications staff, those who want to learn practical strategies for implementing SEO a strategy that’s intuitive and powerful.


CommunityContent StrategySEO