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20NTC Session Proposal

Innovative Fundraising Lessons from the Peer-to-Peer Trenches

Submitted by: Amy Van Wyngarden NTEN Member badge | OneCause


Gather around the panel table for an interactive conversation on what it takes to successfully get your nonprofit—and most importantly your donors—engaged in peer-to-peer fundraising. Join leaders from Well Aware, United Way, and Hill Country Ride for AIDS to hear the nitty-gritty about how these organizations achieved success. They’ll share best practices and lessons learned from these experiences:

  • Re-energizing a long-standing annual ride event
  • Growing a signature virtual peer-to-peer campaign
  • Launching a brand-new community scavenger hunt fundraiser

Learning Outcomes

  • Identify opportunities to infuse peer-to-peer into your fundraising strategy.
  • Structure and launch a successful peer-to-peer campaign or event.
  • Motivate your team, board, and supporters to embrace peer-to-peer.


Case Study


Amy Van Wyngarden

Vice President, Peer-to-Peer Client Experience


Amy Van Wyngarden brings more than 13 years of nonprofit fundraising technology experience and 14 years of high tech experience in product, sales, marketing and client success to her role as VP of Peer-to-Peer Client Experience for OneCause. Amy works directly with clients and cross-functionality within OneCause to continually improve the experience we provide. Once Amy began working in nonprofit technology, she got hooked on serving nonprofits and helping them engage supporters. This passion eventually led her to co-create the OneCause Peer-to-Peer solution (formerly Great Feats) to enable innovative social engagement and fundraising approaches as well as reimagine traditional peer-to-peer fundraising.

David Smith


United Way for Greater Austin

David C. Smith, CEO of United Way for Greater Austin (UWATX), has been in Executive Non-Profit Leadership for over 25 years in Austin, Texas, leading mission focused and results driven organizations to substantial growth. David’s philosophy to non-profit leadership is that while there are many factors that go into a successful organization, one common thread through all is reaching out to diverse parts of the community to collaboratively find solutions that create real impact.

David was the founder and Executive Director of Hill Country Ride for AIDS from 2001 – 2012. Concurrently from 2008 to 2012 he founded and was the Executive Director of Mamma Jamma Ride for Breast Cancer. Under his leadership Hill Country Ride grew to be the second largest ride for AIDS in the country, and Mamma Jamma the largest ride for breast cancer in the country.

After that long and highly successful tenure, David started David C. Smith Consulting. Prior to joining UWATX, David served as the Interim Executive Director of The Thinkery from October 2014 to September 2015 and Interim Managing Director of Conspirare from September 2012 to August 2013.

David has served on many non-profit boards and currently sits on the boards of: Austin Theater Alliance (Paramount and State Theaters), Red Bird Foundation, Nobelity, Barton Springs Conservancy, United Ways-Texas, E3 Alliance, Community Action Network, and the Austin Healthcare Council. David has a Bachelor’s degree from the University of the South (Sewanee), and a Masters in Theological Studies (ABT) from Wesley Theological Seminary and he is conversant in Spanish.

In his first two and half years at UWATX, David has led the organization through a 5-year strategic planning process resulting in a renewed focus, a new mission, and an increased and diversified funding base. David is proud of UWATX’s role as an investor in community impact through innovative programs to fight poverty. David is a 2018 recipient of the Best CEO Award from the Austin Business Journal.

Prentiss Douthit

Ride Director

Hill Country Ride for AIDS

Prentiss Douthit is the Director of the Hill Country Ride for AIDS, the largest fundraiser for AIDS services in Central Texas and a beloved family-friendly event that gives close to 1,000 riders and volunteers a platform for generating lifelines of hope and good will to those in need. Prentiss’s career was in design and advertising for twenty years before stepping away and moving into the world of nonprofit. As director of the HCRA, he manages operations, logistics, and is generally responsible for cheerleading hundreds of riders and volunteers, motivating and encouraging them to train, fundraise, and have an amazing experience while carrying on a legacy of love and kindness as they help those affected by HIV and AIDS.

Sarah Evans


Well Aware

Sarah Evans is the founder and Executive Director of Well Aware and the founder and CEO of Aurora Global. Evans began her professional life as a securities lawyer but launched her career in international development working with communities in emerging nations to establish safe and sustainable water infrastructure as a foundation for growth and prosperity. Through this work, her team-building and her dedication to realistic solutions, she has become a subject-matter expert and has published several articles on international development, nonprofit management and water system success on various platforms; including, Wandering Educators, Stilettos on the Glass Ceiling, among others. She has been twice a finalist in the Austin Under Forty Awards, a finalist in the Austin Business Journal’s Profiles in Power, featured in the New York Times’ Women In The World Summit, and Austin Woman Cover Story; memberships have included/include the board of Austin Cosmopolitan Rotary club, the Entrepreneurs Organization Ignite program, Impact Hub and Rural Water Supply Network.

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March 13, 2019


3:15pm – 4:30pm



CFRE Credits

Approved - 1.25

Collaborative Notes

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Session Evaluation

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