baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Marketing/Communications

2020: Digital Volunteer Frontier

Description

You wake up to thousands of new Facebook comments. It’s a crisis! Misinformation, worried citizens, each of them with smartphones… who are you going to call?

Digital volunteers. When wildfire evacuees need answers around the clock, Red Cross turns to “digivols” to save the day.

Whether it’s an advocacy campaign, a fundraising gala or a media scandal, your organization needs a boost in capacity. Be ready by building your digital volunteer team today.

Featuring hands-on tips from Sara Falconer, Director of Digital Communications for Canadian Red Cross, and Sithara Fernando, Fort McMurray evacuee, digivol, and creator of the Fernando Foundation for mental health.


Learning Outcomes

  • Build a digital volunteer program that supports communications, fundraising, social media, content creation and more
  • Empower and engage volunteers and staff, even if they're in many different locations
  • Avoid volunteer and staff burnout when dealing with a crisis (hint... it’s more than just coffee!)

Target Audience

Teams (big and small) who want to increase capacity and engage volunteers in new ways

Tags

Case StudyEngagementSocial MediaVolunteers

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