2 Teams. 1 Mission: Cross-Team Strategies for Marketing + Fundraising Teams
Are your marketing and fundraising teams in conflict instead of cahoots? We’re here to discuss how these 2 teams can successfully work together with a unified game plan that allows both teams’ goals to be met while advancing the overall mission. Successful teamwork happens when the marketing team excels at informing and driving interest in the organization, which then creates onramps for the fundraising team to be able to build relationships with those interested individuals in hopes of moving them towards becoming engaged givers/donors. In this session you will hear from a diverse panel of nonprofit marketing and fundraising professionals who have taken different approaches to implementing these strategies successfully at their organizations.
- Utilize practical strategies for implementing their cross-team game plan
- Use technology to execute their plan and measure results
- Build a culture of teamwork and unity