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19NTC Session
Marketing/Communications

Ultimate Communications Toolkit – Tried and True Resources Everyone Can Use

“Team of one.” “Winging it.” If you’ve ever described yourself with these phrases, we get you. Your time is split between a million high-priority tasks, some you’ve never even done before! We’ve been there, too.

Enter the Ultimate Communications Toolkit! [*jazz hands*] This comprehensive guide offers practical information in virtually every area of communications,  from how to develop a communications plan to what tools you need to raise awareness and funds. You’ll receive templates, checklists, and case studies that will help newbies and veterans alike tackle a variety of communications conundrums.


Learning Outcomes

  • Learn core communications principles for your day-to-day activities and your long-term strategy
  • Take home templates, checklists, and worksheets to help strengthen your organization's communications
  • Understand best practices and considerations for moving a printed piece online (a PDF doesn't cut it!)

Suggested Tags

Case StudyStrategyTactical

Speakers

Courtney Clark

VP of Design

Forum One

Courtney Clark is the Vice President of Design at Forum One. She’s a user experience designer and content strategist with over a decade of experience designing for nonprofits, foundations, and government. Some of her recent clients include Peace Corps, Smithsonian, American Red Cross, MacArthur Foundation, and California Air Resources Board.

She currently leads the design team at Forum One where she manages and mentors staff, grows and improves the design practice, and brings design thinking and strategy to project teams and clients.

Vanessa Schnaidt

Vice President

Cause Communications

Vanessa Schnaidt is the Vice President at Cause Communications, the first nonprofit to focus exclusively on communications effectiveness in the social sector. Vanessa leads the ongoing development of the organization’s capacity building tools and training programs, in addition to overseeing projects within the organization’s consulting practice. Vanessa has been helping causes leverage strategic communications to achieve their missions for 15 years, serving in leadership roles at a variety of national nonprofits, grantmaking public charities, foundations, and agencies. She also serves on the national Board of Directors for the Dr. Susan Love Research Foundation.

Gabriel Sanchez

Director of Communications

First 5 LA

With nearly 20 years of experience in behavior change campaigns, Gabriel is passionate about using communications to connect audiences with ideas that captivate, educate, engage, and spark change.

For Gabriel, a big part of marketing and communications is discovering the emotional connection points of an issue to captivate audiences, stripping them of jargon so stories can be easily understood, move audiences to action, and in the case of First 5 LA benefit kids and their families.

As Director of Communications at First 5 LA, Gabriel leads the charge in advancing the agency’s goals to help every child, prenatal to age 5, be healthier, safer and better prepared for school and life. Along with his team, he is helping to build the agency’s brand, engage decision makers, elevate and create awareness on early childhood development issues, and support internal communications.

Throughout his career, Gabriel has developed long and short-term strategic communications plans for state and local governments, public agencies, non-profit groups, foundations, private corporations, and candidates at the national, state, local and legislative levels. Among his leadership positions prior to joining First 5 LA include communications director roles for Green Dot Public Schools, Obama for America, and Assembly Speaker Fabian Núñez. He also has served as a senior communications consultant for several non-profits, foundations, corporations and elected officials at the national, state and local level.

Gabriel earned bachelor of arts degrees in Political Science and Chicano Studies from California State University at Fullerton.

Details

Room

F150

Day

Wednesday
March 13, 2019

Time

10:30am – 11:45am

Hashtag

#19NTCcommtools

CFRE Credits

NFR - 1.25

Collaborative Notes

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