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19NTC Session Proposals

The Fully-Informed Approach to Calculating Return on Investment

Some say life’s a gamble. But gambling can be very random, as in the rolling of a die, or very scientific, as in the calculation of odds and percentages. Investing in technology should not be a gamble, in that you can predict what it will do for you. In the standard business lingo, we call this prediction return on investment or ROI.

And whether you calculate ROI with all the vigor of two college students on a weekend trip to Reno, or a scientist who deeply understands the odds, is important. In this session, we’ll discuss the many factors that go into a fully-informed determination of the ROI on a project and introduce some useful tools for calculating and justifying such investments.

Learning Outcomes

Suggested Tags

CRMCultureData and MetricsStrategy