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19NTC Session Proposals
Marketing/Communications

Tell Your Bot Who’s Boss: Using emerging tech to drive engagement

As chatbots have emerged as a conversion powerhouse for nonprofits, Food & Water Watch wanted to explore this new platform but as a medium-sized nonprofit needed to make every experiment count. Learn how we piloted a new chatbot flow in a way that maximized staff time, technology engagement opportunities, and targeted the results needed for our internal team to embrace this exploration. We’ll share which chatbot strategies worked best for boosted engagement, acquisition, and change management – as well as technology strategies to allow data to flow into your CRM in a way that’s actionable in other channels.


Learning Outcomes

  • Develop strategies for chatbot flows that maximize engagement, email acquisition, and learning.
  • Implement technology strategies to collect data in a way that is actionable in other channels
  • Leverage ways to test emerging tech without breaking the bank or overloading your schedule.

Suggested Tags

Case StudyData and MetricsSocial MediaTactical

Speakers

Rachel Allison

Principal and Co-founder

Fresh Eyes Digital

Rachel has helped nonprofits like NARAL Pro-Choice America, Earthjustice, 350.org, Fountain House, The Marfan Foundation, and many more build their online communities, gain new donors, and launch innovative digital fundraising programs since the early 2000’s. She has a proven track record creating campaigns that combine smart research, fresh storytelling, and a relentless focus on results. Rachel is excited to help organizations leverage cutting-edge digital technology and strategy in order to raise more money and build more powerful supporter relationships.