Tell Your Bot Who’s Boss: Using emerging tech to drive engagement
As chatbots have emerged as a conversion powerhouse for nonprofits, Food & Water Watch wanted to explore this new platform but as a medium-sized nonprofit needed to make every experiment count. Learn how we piloted a new chatbot flow in a way that maximized staff time, technology engagement opportunities, and targeted the results needed for our internal team to embrace this exploration. We’ll share which chatbot strategies worked best for boosted engagement, acquisition, and change management – as well as technology strategies to allow data to flow into your CRM in a way that’s actionable in other channels.
- Develop strategies for chatbot flows that maximize engagement, email acquisition, and learning.
- Implement technology strategies to collect data in a way that is actionable in other channels
- Leverage ways to test emerging tech without breaking the bank or overloading your schedule.