19NTC Session
Fundraising

Storytelling for Impact: Helping Donors Understand the Value of Their Dollar

If you want your donors to give more than once, you have to turn them into investors in—and not merely supporters of—your mission. Donors want to feel the impact of their gift. They want to see the concrete outcomes of their dollars. And they crave evidence that your organization is using their gift to make the world a better, fairer, safer, and happier place. Storytelling compels your donors to stay engaged—and to donate again. Learn how to tell a story that cuts through the noise, and to transform data into real, specific, human stories.


Learning Outcomes

  • Why stories are so much more effective than other forms of marketing
  • Identify stories within your organization
  • Write stories that are actually consumed

Suggested Tags

BrandingDigital StorytellingStrategyTactical

Speakers

Andrew Buck

Content Strategist

Mighty Citizen

Andrew writes.

He writes copy. He writes taglines and headlines and titles. He writes messaging platforms. He writes surveys. He writes marketing strategies. (And he writes staff bios.)

From an early age, Andrew has been obsessed with words—considering a mastery of language key to mastery of thought.

That’s why he studied English and Communications at The University of Texas before beginning a long career in the world of nonprofit marketing and fundraising. Eventually, he combined his love of words with his love of performance to become a software trainer, traveling the country teaching fundraisers how to better manage their data.

At Mighty Citizen, Andrew plays a dual role: helping craft our own marketing content and partnering with our clients on a variety of content projects—including research, messaging, strategizing, branding, and content governance.

Outside of work, you can usually find Andrew performing improv at one of Austin’s many improv theaters. (Or reading. Always reading.)

Becca Montjoy

Communications Director

Sustainable Food Center

After receiving a Bachelor of Science in Studio Art in 2005, Becca moved to New York City and worked as Multimedia Manager for jewelry designer Tina Tang. After 3 years in NYC, Becca decided to make a career change. In 2011 she received her Master’s of Science in Social Work at The University of Texas at Austin.

While studying at UT, Becca began working with the Sustainable Food Center. Her work with SFC combines her skills in marketing, web design, and graphic design with her social work education. As the leader of the Development and Communications team, Becca oversees the fundraising and marketing strategies for the organization. Her duties include managing the SFC website, social media networks, and Raiser’s Edge and Luminate Online systems. She designs SFC’s weekly eNewsletter, creates marketing materials, and manages SFC’s annual fundraising appeals.

Details

Room

D135

Day

Friday
March 15, 2019

Time

10:30am – 11:45am

CFRE Credits

Approved - 1.25

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