19NTC Session

Stay Out of Email Jail and Avoid Deliverability Death Traps

Low open rates are a clear signal to email service providers that your audience is not engaged with you, and this factors into the deliverability of your future emails, and can even lead to your emails being completely blocked—a deliverability death trap! In this session, we’ll discuss tips, tricks and strategies to smartly segment your file, avoid those SPAM traps, and hit more inboxes. We’ll also chat about how to re-engage audiences who aren’t opening your emails, ”waking up” warm prospects on your file.

Finally, we’ll share a case study resulting in a 126% increase in open rates year over year, leading to more engaged prospects and revenue.

Learning Outcomes

  • Determine why your emails aren't getting delivered to your donors’ inboxes
  • Discover why open rates are so important and learn how to improve them using audience segmentation
  • Learn how to re-engage audiences who aren't opening your emails

Suggested Tags



265 - 266


April 11, 2018


1:30pm – 3:00pm



CFRE Credits

Approved - 1.5

Collaborative Notes

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Session Evaluation

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