19NTC Session
Marketing/Communications

¡Se Habla Español! Expand Your Reach and Impact by Going Bilingual

The decision to go bilingual opens up a new set of engagement opportunities, challenges, and questions for nonprofit marketing professionals. Discover how one nonprofit arts venue become Los Angeles’s first fully bilingual outdoor performance venue—from its website, social media, and signage to swag and beyond. This session will be highly relevant for attendees working in communities where demographics continue to shift. Developing strategies that tap into new potential audiences, supporters, and stakeholders—especially first- and second-generation Latino immigrants (the principal driver of demographic growth)—will be crucial for the organizational sustainability of nonprofits.


Learning Outcomes

  • Discover the opportunities and challenges to reaching new audiences/supporters through bilingual marketing
  • Understand best practices in developing bilingual marketing lists to maximize audience engagement
  • Navigate the bilingual balance in printed materials, on social media and onsite with live audience

Suggested Tags

BrandingCase StudyDiversity and InclusionStrategy

Speakers

Oliver DelGado

Director, Marketing & Communications

Levitt Pavilion Los Angeles

As Director of Marketing & Communications, Oliver cultivates the branding and media landscape for Levitt Pavillion Los Angeles. Oliver’s repertoire spans an array of communications industries including corporate entertainment, city government and non-profit. Previous roles include: Communications & External Affairs Director at Para Los Niños (For the Children), a long-standing Skid Row organization; Communications Specialist for L.A. Mayor Eric Garcetti, helping manage the city’s global brand via innovative campaigns boosting municipal services (Metro, Rec & Parks, etc) and homeland security policies. Prior to his close work with Mayor Garcetti, Oliver held roles with then Councilmember Garcetti’s 13th Council District and Mayor Antonio Villaraigosa. In 2016, Mayor Garcetti appointed Oliver to the Central Area Planning Commission, a board overseeing urban land-use and real estate development in DTLA, Greater Wilshire and Hollywood. Additionally, he serves on the Arturo Sandoval Institute Board, an organization founded by jazz legend, Arturo Sandoval, bridging the access gap in music education. Born and raised in LA, Oliver attended the University of Wisconsin-Madison where he studied journalism and mass communication. His role with Levitt LA is an amalgamation of his passion for music entertainment and all things LA.

Details

Room

E141

Day

Wednesday
March 13, 2019

Time

3:15pm – 4:30pm

Hashtag

#19NTCbilingual

CFRE Credits

NFR - 1.25

Collaborative Notes

Click here

Session Evaluation

Click here