19NTC Session
Marketing/Communications

Re:Branding For Equity

What happens when the movement is evolving faster than your organization’s brand? When your community demands a brand and framework that reflects their lived experiences? Nonprofit marketing experts will share the overall process, struggles and unexpected wins from a year-long project modernizing their organization’s brand.

In this session, you’ll hear about branding as strategy, intentionally centering communities, and developing a framework of racial justice to shift organizational dynamics and build internal equity. Come with questions and anecdotes about your experiences and let’s learn together!


Suggested Tags

Branding
Details

Room

F152

Day

Thursday
March 14, 2019

Time

3:00pm – 4:15pm

Hashtag

#19NTCrebrand

CFRE Credits

NFR - 1.25

Collaborative Notes

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Session Evaluation

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