Re:Branding For Equity
What happens when the movement is evolving faster than your organization’s brand? When your community demands a brand and framework that reflects their lived experiences? Nonprofit marketing experts will share the overall process, struggles and unexpected wins from a year-long project modernizing their organization’s brand.
In this session, you’ll hear about branding as strategy, intentionally centering communities, and developing a framework of racial justice to shift organizational dynamics and build internal equity. Come with questions and anecdotes about your experiences and let’s learn together!