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19NTC Session
Marketing/Communications

Nobody’s Downloading Your PDFs: Publish Research and Reports People Actually Read

Nonprofits face a challenge when publishing research, project outcomes, policy analysis, and similar documents: how to present a substantial body of content in a coherent way, to an audience accustomed to 250-word blog posts and 140-character tweets.

For years the answer was to stick PDFs on your website and tell people to download them. But modern readers expect interactive data, video, mobile optimization, personalization, and more; and PDFs are failing to engage readers and achieve results.

Learn the tools and techniques that several successful nonprofits used to move their content (and their teams) beyond the PDF into interactive, engaging content strategies.


Learning Outcomes

  • Recognize pros/cons of publishing research & reports in PDF vs interactive web content; assess optimal approach for your particular needs
  • Understand workflows for getting content from researchers/authors into interactive web format; message internally with stakeholders new to these concepts
  • Walk away with a plan for slicing, dicing, remixing & publishing your own research content when you return home

Suggested Tags

Digital StorytellingResearchSocial MediaWebsite
Details

Day

Wednesday
March 13, 2019

Time

1:30pm – 2:45pm