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19NTC Session Proposals

Marketing Isn’t Enough: How to Create Digital Campaigns that Engage

It’s not enough to reach constituents with our communications or brand, we must also cultivate relationships and engage them in our work — from utilizing resources or services to becoming volunteers, advocacy takers, or even donors. 

GLSEN, the leading organization working to create safe and inclusive K-12 schools for LGBTQ youth, will share how we develop winning campaigns that get attention, engage audiences, and cultivate more meaningful actions that further our mission.

We’ll show you behind the scenes of some of our most successful campaigns, provide easy to implement tactics, and share worksheets to begin planning your next campaign.

Learning Outcomes

  • Identify and understand the value of key components of effective digital engagement campiagns.
  • Identify key opportunities within their nonprofit's work that can be enhanced through a digital engagement campaign
  • Create a digital campaign plan, utilizing a provided framework.

Suggested Tags

Case StudyCommunity ManagementStrategyTactical