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19NTC Session
Marketing/Communications

Marketing Isn’t Enough: How to Create Digital Campaigns That Engage

It’s not enough to reach constituents with our communications or brand; we must also cultivate relationships and engage them in our work, from utilizing resources or services to becoming volunteers, advocacy takers, or even donors.

GLSEN, the leading organization working to create safe and inclusive K-12 schools for LGBTQ youth, will share how to develop winning campaigns that get attention, engage audiences, and cultivate more meaningful actions that further your mission.

Go behind the scenes of successful campaigns to learn easy-to-implement tactics, and receive worksheets to begin planning your next campaign.


Learning Outcomes

  • Identify and understand the value of key components of effective digital engagement campiagns.
  • Identify key opportunities within their nonprofit's work that can be enhanced through a digital engagement campaign
  • Create a digital campaign plan, utilizing a provided framework.

Suggested Tags

Case StudyCommunity ManagementStrategyTactical

Speakers

Chris Tuttle

Director of Communications

GLSEN

Chris Tuttle leads communications and marketing at GLSEN, a leading education organization working to create LGBTQ-inclusive K-12 schools. With more than 20 years working with leading nonprofit organizations, Tuttle has a wealth of experience developing digital campaigns that reach and engage millions of people annually. Highlights include developing GLSEN’s Day of Silence, an annual campaign with more than half-a-million students participating in more than 5,000 K -12 schools, as well as working with The Arcus Foundation to create the first-ever international Giving Day for Apes, raising more than 1.5 million dollars for wildlife sanctuaries.

Monzurat Oni

Digital Engagement Manager

GLSEN

Monzurat Oni is the Digital Engagement Manager at GLSEN, a leading education organization working to create LGBTQ-inclusive K-12 schools. Monzurat comes from a marketing and growth background at several startups before entering the non-profit world. Her work at GLSEN focuses on building multi-channel digital campaigns around days of action and awareness initiatives. She is passionate about optimizing funnel performance to create active constituents that become your advocates. Highlights taking one of her former companies from 85 early users to 1500 overnight through one social media campaign, and creating a Facebook ad strategy for another startup that drove down user acquisition costs by over 60%.

Details

Room

F151

Day

Thursday
March 14, 2019

Time

10:30am – 11:45am

Hashtag

#19NTCcampaigns

CFRE Credits

NFR - 1.25

Collaborative Notes

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Session Evaluation

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