19NTC Session
Fundraising

Make Them Love You – Welcoming Donors the Right Way

We’re all on the hunt for new donors – but do you have strategies in place to make sure they stick around once they are on the file? You wouldn’t invite guests over without getting the house in order first, would you?

In this session, learn and workshop ideas on how to increase new donor retention and maximize performance by setting up supporter journeys that acknowledge their impact, engage, steward, and bond them to your mission for long haul.


Learning Outcomes

  • Ensure your systems are setup to welcome and steward new donors
  • Understand what makes a good test for your programs on how to increase new donor retention and value
  • Design a multichannel welcome and nurture series

Suggested Tags

Digital StorytellingStrategyTacticalWorkshop

Speakers

Brenna Holmes

VP, Digital Servies

CCAH

Brenna Holmes is Vice President of Digital at CCAH, an award winning multichannel direct response firm specializing in nonprofit fundraising. She specializes in multichannel integration and SMART digital acquisition. She possesses an extensive background in cross-channel marketing and advocacy integration and is passionate about UX; creating unified surround sound campaigns that maximize supporter engagement and organizational loyalty by integrating traditional direct marketing with innovative digital media.

Since joining CCAH’s Interactive department, she’s mapped the online advocacy and fundraising strategy for clients such as Greenpeace US, MADD, California State Parks Foundation, People For the American Way, Environmental Defense Fund, Sierra Club, City of Hope, The Trust for Public Land, Mayo Clinic, and others. She also has a background in digital brand management, public relations and design. You can reach Brenna at bholmes@ccah.com or @bfholmes.

Details

Room

E146

Day

Wednesday
March 13, 2019

Time

1:30pm – 2:45pm

CFRE Credits

Approved - 1.25

Collaborative Notes

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Session Evaluation

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