It Sounds Boring But It Works: Analytics as Change Management
Here’s the deal: Digital transformation takes crossfunctional buy-in. You can’t step up your organization’s digital strategy if you or your department are the only ones are ready to contribute.
Lucky for you, you can’t build a modern digital program until you can track your organization’s crossfunctional KPIs and see what needs to be fixed. Enter Google Analytics as a tool for both tracking and change management.
Let’s explore the ways a custom Google Analytics configuration can be a trojan horse to building digital buy in by proving the value to everyone you work with.
- Hear stories from the frontlines about organization who built buy-in with Analytics
- Learn how to pitch this work to other teams who aren't immediately interested
- Walk away with a list of things you should be tracking for yourself and for others