How to Create Multimedia Stories that Educate and Engage Your Audience
Want to share stories with your audience but don’t know where to start? Have you seen another organization’s creative content and want to do something similar, but don’t have an in-house creative team or the resources to hire a contractor? In this panel, explore the various ways that we share stories, whether through video, photography, articles, or multiple formats, to advance advocacy goals. Explore ways you can harness the power of your existing team and affordable (and free) resources on and offline to plan, capture, and publish powerful stories that educate and engage your audience.
- Identify stories you want to showcase, and decide which medium is best suited for them
- Learn how to take advantage of existing and free resources to create high quality content, at any budget
- Listen to your audience, learn from them, and apply those lessons to your work
Martin Froger-Silva is the Multimedia Specialist at FWD.us, a bipartisan political organization that believes America’s families, communities, and economy thrive when more individuals are able to achieve their full potential. Martin produces video content for different social channels, drives short and long term video storytelling, and creates content in response to breaking news. Martin has written, shot, directed, and edited award winning short films in the United States and the United Kingdom. While he is mainly a filmmaker, Martin is also a photographer, and you can find his work on Instagram @martinfroger.
Filmmaker and Photographer
Brenton Gieser is a photographer, filmmaker, documentarian, and visual storyteller originating from Half Moon Bay, California and currently producing the majority of his work in San Francisco. He approaches his work as a personal mandate to help raise questions about social and economic injustice with a desire to move us towards deeper community understanding and social equity. His first short documentary film, Tender Souls, has been screened live for thousands of San Franciscans at SF DocFest, SF Urban Film Festival and at companies like Twitter, Salesforce, Wells Fargo, Zendesk, amongst others. His current project, The 50, unveils the story of the first 50 men to become California certified drug and alcohol counselors while serving either life or long-term prison sentences.