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19NTC Session Proposals
Marketing/Communications

How to Create Multimedia Stories that Educate and Engage Your Audience

Want to share stories with your audience but don’t know where to start? Have you seen another organization’s creative content and want to do something similar, but don’t have a in-house creative team or the resources to hire a contractor? In this panel, we’ll explore the various ways that we share stories, whether through video, via photography, in articles, or through multiple formats to advance advocacy goals. We’ll explore ways you can harness the power of your existing team and affordable (and free) resources on and offline to plan, capture, and publish powerful stories that educate and engage your audience.


Learning Outcomes

  • Identify stories you want to showcase, and decide which medium is best suited for them
  • Learn how to take advantage of existing and free resources to create high quality content, at any budget
  • Listen to your audience, learn from them, and apply those lessons to your work

Suggested Tags

AccessibilityDigital StorytellingSocial MediaStrategy

Speakers

Martin Froger-Silva

Multimedia Specialist

FWD.us

Martin Froger-Silva is the Multimedia Specialist at FWD.us, a bipartisan political organization that believes America’s families, communities, and economy thrive when more individuals are able to achieve their full potential. Martin produces video content for different social channels, drives short and long term video storytelling, and creates content in response to breaking news. Martin has written, shot, directed, and edited award winning short films in the United States and the United Kingdom. While he is mainly a filmmaker, Martin is also a photographer, and you can find his work on Instagram @martinfroger.