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19NTC Session Proposals

Herding Cats – Making Change in Complex Organizations

Make-A-Wish is a major nonprofit with 62 independent domestic chapters. Making change that sticks across this complex organization isn’t easy.

In this session, we’ll walk through a 3-year branding and storytelling change process undertaken at Make-A-Wish. We’ll learn what worked, where the challenges are, and how to get things to stick in a world with organizational silos, staff turnover and strong personalities.

We will share some principles of change management that can be applied to any organization and we’ll learn from the attendees as we workshop key organizational challenges.

Learning Outcomes

  • navigate their internal silos
  • plan for long-term projects that can move an org over time
  • build internal champions for change

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