19NTC Session

Getting Your Digital House in Order: What Smaller Nonprofits Can Do to Raise More Money Online

How can smaller organizations increase online revenue? Hear a case study from one organization that needed to step up its game in digital fundraising, and learn about the latest trends and best practices in efficient and nimble online marketing. Capital Caring had an online presence and a small email program, but it was not meeting industry fundraising benchmarks.

Learn how this smaller nonprofit invested modest amounts of resources to renovate its digital strategy, tools (eCRM and website), and support services to achieve an impressive ROI. Attendees will get great tips and advice for organizations that want to improve their online fundraising programs and keep up to date in user engagement and conversion.

Suggested Tags

CRMData and MetricsEmailMobileStrategy


Virginia B


March 25, 2017


1:30pm – 3:00pm

CFRE Credits


Collaborative Notes

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