Get Involved. Take Action. Action Center: Where Engagement Goes to Die
Get Involved. Take Action. Action Center. Does your website have one of these? Is it basically a dumping ground listing all the ways people can engage with you? You’re not alone!
But if the primary purpose of a nonprofit website is to get people involved, then why do most of us relegate it to one section, presenting our most important content in a long, overwhelming list?
Learn how two nonprofits really got to know their audiences, then created a clear, streamlined visitor-centric experience to help people engage — resulting in more money, more volunteers, more advocates, and more impact.
- Understand the basic steps toward a better constituent experience for “getting involved” via a nonprofit’s website
- Plan for learning more about audience, engaging stakeholders, and setting KPIs to measure progress on internal and external needs
- Identify opportunities for improvements to existing websites, across a range of budgets and technologies