Community-Driven Fundraising: How To Use Peer-To-Peer To Cultivate Donor Relationships & Reach New Donors

The world you fundraise in has fundamentally shifted—your supporters are hyper-connected, live inside personal feeds, and are continually ambushed with messages vying for their attention. These shifts have made it challenging to cultivate donor relationships and reach new donors.

However, many organizations are thriving within our new reality by rethinking how they approach fundraising and adopting a new playbook: community-driven fundraising.

In this session, we’ll show you exactly how you can too by highlighting how leaders at arts, animal, and advocacy to cancer, crisis relief, and community-service nonprofits are successfully leveraging peer-to-peer initiatives to strengthen donor relationships and reach new donors.

Learning Objectives

  • Why peer-to-peer is not a tactic but rather an approach you can incorporate into fundraising efforts all year
  • Different types of peer-to-peer initiatives and how to effectively plan and coordinate into your fundraising plan
  • How to activate and rally your supporters to advocate for your cause, helping you reach new donors


Noah Barnett
Growth Marketing Lead
Noah leads marketing at CauseVox, a community-driven fundraising platform for nonprofits and social good projects. Prior to CauseVox, Noah spent six and half years in fundraising and marketing leadership roles at World Help and The Adventure Project. He knows firsthand the challenges nonprofits face and is passionate about equipping them with the resources and insights they need to rally people around their cause.

Kenny Kane
Testicular Cancer Foundation
Kenny Kane was a high school senior when his father was diagnosed with stage 2b testicular cancer at age 50. This experience led him down a path of cancer advocacy out of college, where he was hired as employee #2 at Stupid Cancer, a non-profit focusing on the needs of young adults with cancer. In 2016, Kenny relocated from New York City to Austin, TX where he assumed the role of TCF CEO. Kenny lives at the intersection of non-profit and technology, exploring what’s possible with emerging web technology and apps to further the mission of TCF. Through low-cost solutions, TCF is able to expand its reach and ultimately save more lives.