Collecting User-Generated Content for Digital Success
Your donors and advocates are the best messengers for your cause. Their own stories in their own voice are authentic, emotional and will beat your corporate organizational marketing speak any day.
The demands on your team to create content are increasing. More channels, more posts, more video… how can we keep up?
Your constituents can be your best content creators. In this fast-paced session we’ll learn how to ask, how to engage and how to capture content from your constituents that moves you to mission success. We’ll see case studies from leading charities and advocacy orgs.
Michael Hoffman is the CEO of Gather Voices and founder of See3 Communications. He is a leading authority in online video for nonprofits and businesses and a long-time consultant to leaders on constituent engagement strategies.
He started his career as a political consultant and Washington-based nonprofit fundraiser before joining a venture investment firm to develop internet start-ups. Hoffman worked in web and software development and founded See3 to bring together his belief in the power of the web and his passion and experience with nonprofit fundraising, advocacy, and education. In 2017, Hoffman founded Gather Voices to revolutionize how organizations collect, manage and publish user-generated content.
He is a frequent blogger and tweeter on marketing (@michael_hoffman) and is a nationally sought-after speaker on topics such as online cause marketing, web video, and social media for social change. Michael is the founder of the DoGooder Awards, a video contest for social good co-sponsored by NTEN and See3.
Specialties: User-generated content and the intersection of nonprofits, content marketing, software development, video and social change.
Cheryl Contee is the award-winning CEO of the digital agency Do Big Things, a diverse team that is using new narrative and new tech to create global change in a new era. Previously, Cheryl was CEO of Fission Strategy, which brought Silicon Valley startup culture to the world’s leading causes and campaigns. She’s the co-founder of Attentive.ly, the first tech startup with a black female founder to be acquired by a NASDAQ company, the National Board Chair for Netroots Nation, an affiliate of Harvard’s Berkman Klein Center for Internet & Society, and a proud co-founder of #YesWeCode. Learn more: www.dobigthings.today