Click. Click. Done. Must-Have Google Analytics Settings
Without a doubt, Google Analytics does all sorts of great things, but that doesn’t mean you are getting a complete picture. To get every benefit of the data, you’ll need to activate and/or setup several key features.
Learn how to implement the following must-have GA settings in real-time:
- Activate Demographics and User Metrics
- Filter Out Your Own Visits
- Activate Search Tracking and Enhanced Link Attribution
- Adjust Session Settings and Campaign Lengths
- Set Your Primary URL
Venture Industries Online
Drew McManus may be Venture’s Principal but don’t let that title fool you into thinking he’s just a tech geek. He brings 20 years of global broad-based arts consulting experience to the table and helps clients break the cycle of choosing one-size-fits-none solutions and instead, deliver an option that allows them get ahead of the tech curve instead of trying to catch up by going slower.
With the vision of legacy support strategy and the delights of creative insights, his mission is to deliver a sophisticated next generation technology designed especially for our business. The first step in that journey began in 2010 when he released The Venture Platform, a purpose-designed managed website development solution designed especially for arts organizations and artists.
His expertise spans across multiple sectors and regularly quoted as an industry expert in media outlets including New York Times, Chicago Tribune, Washington Post, The Chronicle of Philanthropy, Dallas Daily News, The Guardian Unlimited, and the Melbourne Age along with more than 100 additional newspapers, trade journals, and magazine outlets. Broadcast appearances include NPR’s All Things Considered, NPR’s Weekend Edition, MPR’s Morning Edition, WQXR’s Conducting Business, WNYC’s Soundcheck, CBC One’s Definitely Not The Opera, and SoundNotion.TV along with two dozen additional regional market appearances.
As a sought-after speaker and panelist, he has worked with the Nonprofit Technology Enterprise Network, Opera America, Americans for the Ats, National Arts Marketing Project Conference, Southeastern Theatre Conference, National Performing Arts Conference, Chamber Music America, NewMusicBox, The Conductors Guild, the Organization of Canadian Symphony Musicians, and the International Conference of Symphony Orchestra Musicians. He’s been a featured lecturer at University of Wisconsin-Madison’s Bolz Center for Arts Administration, Northwestern University School of Music, Eastman School of Music, and Arizona State University. In 2011, he was featured presentater for Chicago’s TEDx Michigan Ave conference.
For fun, he writes a daily blog about the orchestra business, provides a platform for arts insiders to speak their mind, leads a team of intrepid arts pros to hack the arts, founded a free arts admin jobs board, and loves a good coffee drink.
He currently reside in the Chicago’s Streeterville neighborhood with his wife, Chattanooga Symphony & Opera concertmaster, Holly Mulcahy.