Fundraising

Can You Really Raise Money through Text Messages?

You already know the power of text messaging. You’ve seen organizations have crazy success driving calls to Congress to kill the repeal of ACA. You’ve heard that texting is a great way to educate supporters through quizzes, videos, and choose-your-own-adventures. But did you know that subscribers to text messages from your organization are more likely to donate? As our audiences continue to act on-the-go, it is increasingly necessary to give them the ability to donate on-the-go.

With tools like text-to-give, one-click-donations, and auto-fill trackable links to mobile optimized webforms, text messaging is quickly becoming an invaluable tool for fundraising. Speakers include nonprofit professionals who have tried them all. They’ll share their experiences and lessons learned using text messages to raise money.

Learning Objectives

  • Hear about different tools available for raising funds through text message
  • See what tools are working (and not working) for different types of fundraising campaigns
  • learn some best practices and proven tactics for Incorporate text messaging into your overall fundraising plan

Speakers


Meredith Begin
Upland Mobile Messaging
Mobile Strategist
Meredith Begin is a mobile strategist with Mobile Commons. She works with our advocacy, non-profit, corporate and healthcare clients to help them maximize their capacity through text message engagement and targeted phone calls. Before coming to Mobile Commons, Meredith was a Mobile Commons power user at Food & Water Watch where she honed her digital engagement skills as an online organizer. In addition to driving text message and call-in day campaigns as well as many of the national and regional email campaigns, Meredith worked across teams to incorporate text messaging into the organization's overall strategy, and planned and implemented a training program for colleagues.

Ellen Pascale
The Humane Society of the United States
Mobile Marketing Manager
Ellen Pascale is the Mobile Marketing Manager at The Humane Society of the United States.

Luz Hernandez
Food & Water Watch
Online Campaign Organizer
Digital communications specialist and experienced community organizer. Has previously worked as a Latinx community organizer for Planned Parenthood in Texas, as a data manager for NextGen Climate in Nevada, and is currently an online campaign organizer with Food & Water Watch. On her spare time, Luz volunteers on the media committee for Anti Police-Terror Project in Oakland.

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