19NTC Session
Fundraising

Can You Really Raise Money through Text Messages?

You already know the power of text messaging. You’ve seen organizations have crazy success driving calls to Congress to kill the repeal of ACA. You’ve heard that texting is a great way to educate supporters through quizzes, videos, and choose-your-own-adventures. But did you know that subscribers to text messages from your organization are more likely to donate? As our audiences continue to act on-the-go, it is increasingly necessary to give them the ability to donate on-the-go.

With tools like text-to-give, one-click-donations, and auto-fill trackable links to mobile optimized webforms, text messaging is quickly becoming an invaluable tool for fundraising. Speakers include nonprofit professionals who have tried them all. They’ll share their experiences and lessons learned using text messages to raise money.


Learning Outcomes

  • Hear about different tools available for raising funds through text message
  • See what tools are working (and not working) for different types of fundraising campaigns
  • learn some best practices and proven tactics for Incorporate text messaging into your overall fundraising plan

Suggested Tags

Case StudyMobileStrategyTactical
Details

Room

280 - 281

Day

Thursday
April 12, 2018

Time

10:30am – 12:00pm

Hashtag

textmethemoney

CFRE Credits

Approved - 1.5

Collaborative Notes

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Session Evaluation

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