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19NTC Session Proposals
Marketing/Communications

Automating Email Engagement: This Panel Will Save (Weeks of) Your Life

Email automation is a powerful tool for deepening engagement with your audiences, but implementing it can be challenging, especially if you feel stuck with outdated systems, or have a platform already but aren’t sure how best to use it. In this panel, we’ll hear from several nonprofits about their automation experiences, addressing critical questions such as:

  • Why is automation valuable to my organization?
  • What technology should I choose?
  • What automations should I start with?
  • How is automation going to save my life … exactly?

Let us know in the comments what other questions we can answer!


Learning Outcomes

  • Understand the value of automation for organizations large and small
  • Avoid common pitfalls when planning and executing automation work
  • Follow a road map for evaluating and selecting an automation platform

Suggested Tags

CRMEmailPanelStrategy

Speakers

Adam Good

Engagement Director

ParsonsTKO

Adam Good has been working with organizations on their engagement strategies and platforms since “social widgets” were a thing and MySpace was still the space. He blends his professional experience in communication strategy, organizational change and digital engagement with a lifelong love of board games, music production and experimental poetry and art. The throughline connecting these interests is an abiding fascination with the systems that connect and empower people to have meaningful experiences and change the world. Beyond these interests, Adam is a voracious consumer of ideas and information across sources and boundaries; he folds his findings from all fields into an ever-evolving notion of engagement. Throughout his career, Adam has had the privilege of working with leading edge organizations on a wide range of digital communication projects. He’s worked on enterprise-level site redesigns for the Brookings Institution and Amnesty International USA, social media campaigns for the U.S. Fund for UNICEF, celebrity-driven video marketing campaigns for IBM, marketing automation efforts for Urban Land Institute and the Washington Center for Equitable Growth, and custom software development for the Folger Shakespeare Library. He even created a seemingly paradoxical “exclusive, shareable social widget” for the U23D movie site and social campaign, driving millions of U23D superfans to unlock a widget easter egg to reveal a secret backstage entrance behind which lay exclusive music and videos. Through Adam’s independent art practice focused on collaborative, interactive experiences, he has had the honor of presenting work at institutions such as the Phillips Collection, Bien/Bielle Festival of Photography, Corcoran College of Art and Textile Museum in Washington, DC.