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19NTC Session

Small Steps to Gain Big Improvements for Website Accessibility

When your web content isn’t accessible, there are many donors and constituents your org isn’t reaching. You care, but where to start? Your old content is broken, your CMS has problems, your higher-ups don’t understand the web, and you have no time.

The web is inherently accessible, and accessibility is not all or nothing. Learn how to make small content tweaks that can go a long way. Gain skills to preserve accessibility when creating new content, fix it in older content, and advocate for it when planning new projects.

Learning Outcomes

  • Identify 5 key ways to prevent or fix some of the most common issues in text, image, and audio/video content;
  • Know how to bake accessibility into new content creation, and what older content fixes give most bang for the buck;
  • Know how to advocate to other team members, stakeholders, and decision-makers for building accessibility into new projects and tech decisions.

Suggested Tags

AccessibilityDiversity and InclusionTacticalWebsite


Johanna Bates

Technical Director and Co-principal


Johanna is co-founder of DevCollaborative, and began her formal tech career at WGBH in Boston in 2000. In her front-end work, she prioritizes web accessibility, mobile-first responsive code, and progressive enhancement. She is a longtime member of and volunteer community leader for, and was the 2016 recipient of the NTEN Award. Johanna is also co-organizer of the annual DrupalCon Nonprofit Summit.

Rachel Olivero

Director of Technology

National Federation of the Blind

Rachel Olivero is the Director of Organizational Technology for the National Federation of the Blind. In her current role, she leads the access an information technology efforts for the nation's oldest and largest consumer organization of blind people. Her previous roles have included coordinating web accessibility efforts for a US fortune 100 insurance company, web accessibility analysis and consulting for the NFB's Access Technology team, and IT consulting for small businesses. She has ten years of professional experience in web accessibility, twenty in information technology, and has been a user of one form of access technology or another since she got her hands on her first computer at the age of four.


March 13, 2019


10:30am – 11:45am