A Step by Step Guide to Mining Your Donation Data for Performance Analysis

With the proliferation of data, how can non-profit organizations maximize the value of their data to assess performance? Using a case study with real-life data, we offer a step-by-step guide covering metrics for measuring, graphs for plotting, and analysis that the organization can derive. We identify potentially misleading statistics, and give tips on how to investigate irregularities. But most importantly, we showcase the strategies a non-profit organization can devise so that they can translate analysis into business value. This session is tool agnostic, with a goal to provide analytical approaches that are applicable with any tool.

Learning Objectives

  • learn the various metrics and charts used for performance analysis
  • derive insights from data and visualizations, and devise appropriate tactics
  • see through misleading statistics, and explain irregularities