21st Century Major Giving: Creating an Effective Online Major Gift Program
Major giving often seems stuck in the last century, but online major gift forms are now both feasible and effective for mid-sized nonprofits. Online major gift forms offer benefits to you, your organization, and your donors: making major gifts more convenient for your donors and allowing you to convert one-time donations into recurring gifts. You can even use them at events and in-person asks to get immediate donations rather than pledges. This case study will provide ready-to-use advice on how you too can create effective web forms for major givers, promote recurring major gifts, and effectively use online forms in-person.
- Understand how an online major giving program benefits you, your organization, and your major donors
- Identify what steps your organization can take to make it easy and compelling for major donors to give online
- Identify common obstacles in creating an online major gift program, and know how to work around them
Project Donor Love
Adam’s passion for human-centered web design drives him to place the needs of nonprofits at the heart of his work. As a marketing technologist, Adam meshes best practices from the tech world with the fundraising goals of the nonprofit world. He believes that user-centered web design offers empathy and motivation for donors, promotes new and repeat donations, and improves daily life for nonprofit staff.
Adam has brought his expertise to national nonprofits including Guide Dogs for the Blind, the Simon Wiesenthal Center, and the American Red Cross. Project Donor Love will allow local, national, and even international organizations to benefit from his unique perspective.
Carrie Rice Consulting
After five years as the principal of Carrie Rice Consulting, Carrie has recently decided to return to the non-profit sector as a full-time senior staff member in the San Francisco Bay Area. She hopes to bring tech-forward solutions to whatever organization she ends up joining!
To Carrie, the key to any nonprofit’s success is empathy. That may seem like a given, but empathy must extend beyond a nonprofit’s constituents to all stakeholders within an organization.
After earning a master’s degree in public policy at The George Washington University, Carrie began working with nonprofits, planting the seeds of her management philosophy. She prides herself on improving the fundraising, efficiency, and longevity of nonprofits. Simply put, she helps nonprofits foster progress and loyalty through treating staff, board members, and donors with the same empathy that they feel toward the causes they care about.
Anneliese Davis serves as the first executive director of Rahab’s Sisters, creating community through radical hospitality with those marginalized by poverty, houselessness, sex work, violence and substance abuse. The opportunity to lead an organization offering kindness, listening and nonjudgmental acceptance to those who identify as women drew her to Rahab’s, where gender justice work happens on the most grassroots level. Prior to moving to Portland in 2013, Anneliese served as Chief Development Officer for the Houston Area Women’s Center and has held leadership roles in Planned Parenthood, Moms Demand Action and EMILY’s List. She has a B.A. from Rice University and an M.P.A. from American University.