100 Years Young: How a Historic Brand Stays Digitally Relevant
It’s challenging for any organization to stand out in our digital world. But how do you make your brand’s rich history feel relevant to new audiences? In this session, we will explore how the League of Women Voters, a nearly 100-year-old organization, reinvigorated their brand and voice to reach a new, primarily digital audience. You’ll learn how to reflect a new brand and voice through your website, SEO, social media, and marketing campaigns. We’ll also show you how to use robust analytics to track the effectiveness of these changes so you can remain digitally relevant for years to come.
- Evolve your brand to stay relevant over time in a competitive landscape
- Bring your brand to new and younger audiences, and develop new digital strategies to meet their needs
- Design your site around clear goals that tie back to your organizational goals
League of Women Voters of the United States
Caitlin Rulien is the Communications Manager for the League of Women Voters of the United States. Passionate about voting rights and the possibilities of a democracy without barriers to the ballot, Caitlin works with the national communications team to help support and advocate for the organization’s mission work. Caitlin holds a Bachelor of Science in public relations from the University of North Florida. Before joining the League, she worked in an array of fields, including agency, nonprofit, and media communications work. Her specialties include grassroots digital communications and social media strategizing, photojournalism, and copyediting. Caitlin can usually be found listening to podcasts, refreshing Twitter, or playing with her dog while enjoying the DC seasons (a new experience for someone from Florida!)
Director, Project Management
JoMarie is the Director of Project Management at Beaconfire RED, where she is responsible for overseeing and improving operations within the Project Management department and supervising all PM staff. She is also a senior consultant who leads teams on technical, marketing, and redesign projects. JoMarie has been leading large-scale website redesign projects for non-profits and associations for 9 years, and has worked on projects for clients such as the Ad Council, American Sociological Association, Habitat for Humanity, League of Women Voters, the Foundation Center, the Institute for Healthcare Improvement, and the University of Pennsylvania’s Abramson Cancer Center. Prior to joining BF RED, JoMarie was a Senior Project Manager and Director of Client Services for Balance Interactive. She was also at the American Red Cross, managing disaster fundraising campaigns, and at The Nature Conservancy. JoMarie holds a B.S. in Environmental Policy from St. Norbert College in De Pere, WI.