Printable Agenda

Monday

7:30am - 8:30am
Pre-Con Registration Open - Pratt West Lobby, Level 300
8:30am - 9:30am
Pre-Con Breakfast and Gathering
Get a jump start on your pre-conference day with a hot breakfast, strong coffee, and great company!
9:45am - 10:45am
Pre-Con Breakout Sessions
  • Building a People-Powered Movement: Digital Fundraising 101
  • Room:

    Every nonprofit can and should build an online fundraising program! Digital fundraising widens your supporter base and diversifies your revenue streams, making your organization more sustainable for the long term. In this training, digital fundraising experts from ActBlue, a nonprofit fundraising platform, will teach you the part small-dollar donors can play in your work and how to start and sustain your organization’s digital fundraising program through grassroots support.
    Presented by:

  • Everyday Ally: Building Accessibility into Your Marketing Process
  • Room:

    Marketing teams juggle mediums, metrics and stakeholder goals every day. The increasing pressure to be accessible can feel like just another plate to keep spinning. But it doesn’t have to be. We’ll break down some of the easiest ways to build online accessibility into what you’re already doing, including:

    • different ways to showcase the possible return on your time, including strategies around personas and content
    • selling the value
    • quick checks you can do without being an expert

    This session is geared towards both marketing teams and PMs who are faced with the challenge of incorporating, educating and justifying the budget for accessibility initiatives.

    Presented by:

  • Modern Collaboration and Productivity with Microsoft Teams
  • Room:

    On a day to day basis 80% of people’s time is spent on collaboration. That means we need people to feel included, that they have the information they need and that they can participative in the collaborative process. That’s why we’re excited to host this half-day interactive workshop to show you how Microsoft Teams can unlock your organization’s potential. During this session we’ll cover a range of topics ranging from how to get started, to how you can deploy custom apps, and how to replace your existing phone system telephony with Teams. We’ll answer your questions and facilitate engaging conversations along the way.

    Speakers: Claudia Arrais and Tech Impact

    Presented by:

10:45am - 11:00am
Coffee Break
11:00am - 12:00pm
Pre-Con Breakout Sessions
  • How Nonprofits Can Go From Data to Dashboards to Dollars
  • Room:

    Today, businesses have more data at their fingertips than ever. But it doesn’t mean that all businesses are ready to be data driven. You must want to be data driven.

    With powerful data visualization platforms like Power BI and Tableau readily available to organizations of almost any size, businesses can now enable unprecedented access to the most granular information that drives performance. But, as Uncle Ben once famously said, “With great power comes great responsibility.” In this session, we’ll teach you how to transform your nonprofit’s approach to data and help your business go from data to dashboards to dollars.

    We will get into the specifics about how a data visualization platform can connect to the following complimentary technologies and provide near real time insights into the details that matter most:

    • ERP (Blackbaud and others)
    • CRM (Raiser’s Edge, Salesforce, et)
    • Marketing (Google Analytics)

    You will walk away with actionable next steps to take back to your organization, while also learning about a recent success story with our partner, Special Olympics Maryland, and how we helped them visualize their event and donor management data at the infamous Polar Bear Plunge to set an all-time record for fundraising in the program’s history at $3.4M.

    Presented by:

  • How to Make Your Site Last 5 Years (possibly more)
  • Room:

    Websites are typically the largest marketing tool an organization has, and yet few organizations have the budget to fully redo a site every few years. It’s critical to create a site that can sustain you for the long-term, and it can be done! We’ll share tips on how to improve the longevity of your site, such as:

    • Stay strategic: keep your eye on setting realistic, smart goals.
    • Stay nimble: launch one thing at a time: test, launch, and iterate!
    • Create a strong foundation: create a program around website health, including having the right team of humans in addition to the right goals and tasks.

    In this session, we’ll go in-depth on those items, plus discuss other ways to ensure the longevity of your site so your budget can be put to the best use to maintain a long-lasting site.
    This session is good for anyone who is in charge of building or maintaining your organization’s website. So basically everyone who internally comes in contact with your site!

    Presented by:

  • Modern Collaboration and Productivity with Microsoft Teams – con’t.
  • Room:

    On a day to day basis 80% of people’s time is spent on collaboration. That means we need people to feel included, that they have the information they need and that they can participative in the collaborative process. That’s why we’re excited to host this half-day interactive workshop to show you how Microsoft Teams can unlock your organization’s potential. During this session we’ll cover a range of topics ranging from how to get started, to how you can deploy custom apps, and how to replace your existing phone system telephony with Teams. We’ll answer your questions and facilitate engaging conversations along the way.

    Speakers: Claudia Arrais and Tech Impact

    Presented by:

     

12:00pm - 1:00pm
Lunch Break
More info to come...
1:00pm - 8:00pm
NTC Pre-Registration and Meet & Greet Reception Open - West Pratt Lobby, Level 300
1:00pm - 2:00pm
Pre-Con Breakout Sessions
  • Azure and AI for Nonprofits
  • Room:

    Join us for a half-day interactive workshop geared toward nonprofit leaders and staff who either currently use or are considering Azure to streamline operations, increase capacity, and integrate end-to-end data intelligence to power deep organizational insights. We will explore AI technologies that are relevant for all nonprofits, and experts will help you prioritize your organization’s next steps to successfully use AI tools in your own programs.

    Speaker: Darrell Booker

    Presented by:

  • Building a People-Powered Movement: Digital Fundraising 101 – Encore Session
  • Room:

    Every nonprofit can and should build an online fundraising program! Digital fundraising widens your supporter base and diversifies your revenue streams, making your organization more sustainable for the long term. In this training, digital fundraising experts from ActBlue, a nonprofit fundraising platform, will teach you the part small-dollar donors can play in your work and how to start and sustain your organization’s digital fundraising program through grassroots support.

    Presented by:

  • DIY Accessibility Testing and Auditing
  • Room:

    In 2018, we saw 2,258 web accessibility lawsuits filed in federal court under Title III of the ADA. As companies and nonprofits scramble to ramp up their understanding of web accessibility (and their legal obligations to it), one thing becomes clear: you don’t want the level of your site’s accessibility to be a surprise to you.

    You don’t necessarily need to be an accessibility expert to get an idea of how accessible your site is.  In this session, we’ll walk you through how you can put together a basic evaluation on your site’s accessibility. You’ll learn how to:

    • build and standardize your toolset
    • scope your audit
    • scan your pages using automated tools
    • keyboard and manually test your pages for common accessibility errors
    • test your content and multimedia for accessibility errors
    • prepare your audit for handoff

    At the end of this session, you’ll walk away with the resources and testing scripts needed for performing your own accessibility audit and some strategies for content management to help keep your site compliant.

    Presented by:

2:00pm - 2:15pm
Coffee Break
2:15pm - 3:15pm
Pre-Con Breakout Sessions
  • Azure and AI for Nonprofits – con’t.
  • Room:

    Join us for a half-day interactive workshop geared toward nonprofit leaders and staff who either currently use or are considering Azure to streamline operations, increase capacity, and integrate end-to-end data intelligence to power deep organizational insights. We will explore AI technologies that are relevant for all nonprofits, and experts will help you prioritize your organization’s next steps to successfully use AI tools in your own programs.

    Speaker: Darrell Booker

    Presented by:

  • Don’t Just Set It and Forget It: Practical Steps for Refining Your Digital Strategy Post-Launch
  • Room:

    Your new website is finally up. Celebrate, then move on, right? Celebrate, yes, but launch is just the beginning of an effective digital strategy.

    Getting a redesign launched is a Herculean task, particularly when a site has years of neglected content to prune, weed, and migrate. Compressed timelines mean compromises and sometimes hasty decisions just to get the job “done” on time.  But after you exhale, it’s time to switch gears from moving mountains to thinking more strategically. The year after a major relaunch is an important time to continually gauge the successes or failures of the new site.

    This session will cover the practical steps we took for the Association of Fundraising Professionals’ website to measure impact and make adjustments using data-driven decision-making. We will demonstrate how setting goals early can serve as guideposts for decision-making before and after launch. We’ll also cover how to use metrics, audits, and audience engagement to refine your digital strategy.

    Audience:  Communications Staff, Webmasters, Digital Strategists

    • Goal 1:  Establish business goals, signals, and metrics to benchmark current and future progress
    • Goal 2: Use audience research and analytics to refine audience segments, digital personas, and user journeys
    • Goal 3:  Set up effective internal processes for continual optimization
  • Gutenberg: Let’s Get Serious
  • Room:

    Gutenberg, the new WordPress visual editor, has been part of WordPress core for more than a year now and it’s time to take it seriously. Gutenberg will continue to grow and expand into all aspects of WordPress, so why not embrace it?

    This session is the ultimate Gutenberg session! We will cover:

    • The basics of what Gutenberg is and why you should use it
    • What block plugins are must haves
    • Live use-cases of building pages and full sites with Gutenberg
    • Custom blocks and how to build them

    In addition, the Cornershop team will be available throughout the session and all of NTC to answer your specific questions. Come by to schedule a time to talk Gutenberg!

    Presented by:

5:00pm - 6:00pm
Accessibility Tour
Join us for a tour of the convention center prior to the start of the conference. We'll review the convention center facilities and have our accessibility captains on hand to answer any questions that might come up. We'll gather in the Pratt Street Lobby Entrance located on Pratt Street between Howard Street and Sharp Street.

Tuesday

7:30am - 8:30am
Community 12-Step Meeting
7:30am - 5:00pm
Registration Open
8:00am - 9:00am
Continental Breakfast and Networking
More info to come...
9:00am - 10:00am
General Session and Keynote
Welcome to the NTC! Join us to start the conference together, with a welcome from Microsoft and Google for Nonprofits.
Keynote Speaker: Erricka Bridgeford
Erricka Bridgeford trains mediators, teaches conflict resolution skills, co-organizes a movement that rallies Baltimore City to avoid violence during three-day weekends and performs rituals for every person who is murdered in Baltimore. Her life has been impacted by murder since she was 12 years old, and she has been working for over 20 years to ensure that murder does not have the last say. From addressing rape culture, to advocating for death penalty repeal, Bridgeford’s ability to influence social injustice is fueled by her commitment to transform her personal pain into “hope in action.”
Bridgeford is the director of training at Community Mediation Maryland, co-founder and co-organizer of Baltimore Ceasefire 365, and an inspirational speaker. Her awards and recognitions include: Outstanding Volunteer Contribution to Victim’s Services by the Governor’s Office of Crime Control and Prevention (2015), Best Baltimorean by City Paper (2017), Peacemaker of the Year by Baltimore Community Mediation Center (2017) and Marylander of the Year by The Baltimore Sun (2017).
10:00am - 10:30am
Coffee Break
10:30am - 11:45am
Breakout Sessions
IT
  • Does Technology Planning Matter at All in Today’s Nonprofit?
  • Room: 322

    For the last 15 years (or more) I have been leading presentations and training on technology plans. And after all of this time, I still wonder does it even really matter? I mean seriously, who cares. Everyone is starting to understand and embrace technology, so why even bother having a technology plan. No one even looked at the last one my org had.  Maybe it is time to revisit this and ditch the tech plan. But then what?

    Speakers:
    Peter Campbell
    Steve Heye
    Andrew Cohen
  • Getting Started With Data Science and Machine Learning
  • Room: 321

    You’ve heard the hype, now come find out what it’s really all about. In this introductory workshop we will share with you the basics on what data science and machine learning are and how you can use them in the nonprofit space. After an overview we will talk about data collection, do a bit of data cleaning and then a bit of reporting. Afterwards we’ll talk about some of the algorithms used in predictive analytics.

    Speakers:
    Ria Sankar
  • Startup Frying Pan to Nonprofit Fire: What We Learned
  • Room: 324

    Smaller non-profits face a unique set of challenges when it comes to scaling, growth, and maturation. Volunteer-sourced labor has its limits. Distributed workloads can lead to disarray and confusion. Spreadsheets are hell. Growing non-profits are stuck constantly putting out fires instead of building proactive systems. We get it. As leaders in grassroots organizations, we’ve been there.

    We’ve also been there as tech professionals in software startups. From our experience with software development, this session will introduce concepts from agile software development and start up culture and apply them to non-profit pain points. We’ll demystify some of the tech jargon and buzzwords to turn them into something non-profits can actually use. Concepts like agility, resiliency, and replication will be discussed alongside tech industry organizational tools. Tech, however, is not a panacea. We’ll also talk about the limits of doing non-profit work with a software startup mindset.

    Speakers:
    Katie Sullivan
    Nicole Lopez
  • Unmasking the Mystery: Why “Technology” Isn’t Your Real Problem
  • Room: 326

    “We know exactly what we need,” they say. “Just help us install this new technology and it’ll all be great,” they say. Seems like a straightforward, sure-fire tech fix. Yet, when I deliver exactly what they requested, they’re not satisfied. It “didn’t work.” But what went wrong? The truth is, there probably wasn’t a technology problem in the first place. Instead, there was a far different problem hiding behind the mask of technology.

    Have you been stuck in this vicious cycle, too? Then this session is for you. From communication gaps to confusing processes, learn more about the real problems masquerading around your workplace and wreaking havoc on your technological solutions and strategies — and together, let’s unpack how remove those masks and address the real issues.

    Speakers:
    Lauren Feldman Hay
    Calley Heffer
    Lauren Bracey Scheidt
  • Usability Testing: Strategy, Discovery, and Implementation
  • Room: 323

    It’s a no-brainer that we all aim for optimal engagement on our websites, right? But when it comes to formatting that content, are we relying too heavily on educated guesses, gut instinct, or just personal preference? To best gauge the effectiveness of their efforts, the MacArthur Foundation elected to engage directly with audience members through user testing interviews. From those feedback sessions, they identified common themes, had a couple surprise discoveries, and subsequently applied relevant edits to their website.

    In this session, you’ll hear a start-to-finish perspective from the project/website manager and the customer experience/human-centered design strategist on how they identified audience samples, conducted interviews, and what edits they subsequently applied to their website.

    Speakers:
    James Kinser
    Nicole Rubin
Fundraising
  • 3 SEO Strategies for Optimizing Your Fundraising Campaign
  • Room: 319

    Building up our online community means that we’ll earn more traffic from potential donors, higher rankings, more engagement and high conversions. But what does it take to do this?

    In building up our community online, we must understand deeply the role we play and the value we have to offer our people.

    Are you looking to change the world and build up your communities in the process and use your creativity to make it happen? SEO can be a blueprint for your creativity.

    We’ll cover three basic principles of building a community that we must tap into to be successful. We must:

    1. Be intentional.
    2. Be Aware.
    3. Build Trust.

    We’ll do this by using these 3 SEO strategies:

    • Keyword Research
    • Competitor Analysis
    • Content Writing
    Speakers:
    Michelle Frechette
    Amanda Gorman
  • Best Kept Secrets to Getting (And Using!) Facebook Fundraiser Data
  • Room: 320

    Since the 2015 debut of Facebook charitable giving tools, people have raised $1 billion+ on Facebook for causes they care about. With the exploding popularity of Facebook Fundraisers, several important questions persist: How do we know who is fundraising for us? With limited to zero data provided by Facebook, how can we effectively engage these supporters during and after their campaign?

    This tools-agnostic, jam-packed session, featuring a real-world nonprofit case study and industry benchmarks taken from over 300,000 Facebook fundraising transactions, aims to bust prevalent myths and address common challenges around Facebook fundraising. Using data-supported methodology, nonprofits will learn how to identify individuals launching Facebook Fundraisers, how to create a workable  Facebook Fundraiser Engagement Strategy, how to use Facebook ads to target potential birthday Fundraisers, and creative ways to thank and engage Fundraisers long-term. We will also cover what does NOT work – and what to avoid at all costs!

    Speakers:
    Nick Burne
    Julia Campbell
    Maureen Wallbeoff
    Meg Martinez
  • Content Strategy for Donor Engagement: From Tactics to Testing
  • Room: 318

    Creating effective content to engage donors is a critical need, but development and communications staff don’t always understand how to collaborate to develop a content strategy that drives donations and moves donors along an engagement ladder.

    In this workshop, you’ll learn some guerilla tactics for defining your audience using personas, developing strategies for delivering content across channels (web, social, and print), devising ways to keep audiences engaged, and creating original content that is user-friendly, SEO-friendly, and 508-accessible.  We’ll cover:

    • Figuring out how content you produce serves your business goals.
    • Coming up with a plan for creating content to reach the users you have—and the ones you don’t.
    • Thinking through how to relate content on your site and across social media to keep users engaged longer.
    • Understanding how to develop metrics and use analytics to track outcomes.
    Speakers:
    Valerie Johnson
    Marcus Iannozzi
    Katie Green
Leadership
  • Digital Marketing Policies for the Real (Messy) World
  • Room: 344

    Do you have a digital engagement policy? Do you need one? (Wait, what is a digital engagement policy, anyway?)

    A strong, thoughtfully crafted digital marketing policy can serve as your north star in navigating an increasingly complex digital world. Though they may sound bureaucratic, well-designed policies actually help us organize internally to both live our organizational values and to know what to do when a situation isn’t clear.

    The Sierra Club and the Alzheimer’s Association of America are both rolling out new email marketing standards. We’ll explore how these two organizations are developing digital policies to last – reconciling the needs of internal stakeholders; supporting their constituent-engagement strategies; putting thoughtful guardrails in place to help emailers succeed; and helping many teams work together in rapid-fire, constantly changing channels. And we’ll talk about change management, digital governance, and how to make yours a living, breathing digital-engagement policy with a long shelf life.

    Speakers:
    Misty McLaughlin
    Justin Birdsong
    Jane Shepard
    Alice Hendricks
  • Ethics of Nonprofit Tech for Use, Creation, and Funding
  • Room:
    Speakers:
    Jason Shim
    Rubin Singh
    Dee Baskin
  • Find True Consultant Love: Picking the Right Match for You
  • Room: 329

    At some point, your organization will reach the limit of your in-house expertise and you’ll likely look to hire a consultant. This will almost certainly happen when considering how to optimize your CRM. There are lots of great consultants out there, but only some are actually great for you. How do you figure out which one to hire?

    In this session, we’ll talk with the DC Bar Foundation as a case study into what truly makes for a great consulting relationship. We’ll discuss how to find a consultant who matches YOUR level of expertise and understanding, so that your consultant doesn’t trap you in the weeds or float you uselessly in the clouds. We’ll also focus on great consulting relationships as ones that model the optimal system functioning or staffing arrangement you need. They don’t just tell you want to do; they do the work with you.

    Speakers:
    Tracy Shaw
    Loree Lipstein
    Kirra Jarratt
  • Racial Affinity — Connections and Healing
  • Room: 328

    Attendees of Color Only – This is not an educational session like other NTC sessions. There is no presentation or learning outcomes. This session will have a facilitator team in the room to support the group. The facilitator team is available to support any group activities or conversations as appropriate based around (but not limited to) Connections and Healing, as well as feedback from those who join the session.

    Speakers:
    Melissa Chavez
    Minal Bopaiah
  • What Nonprofits Should Know About Online Censorship
  • Room: 337
    When the Internet Society announced that it was selling the Public Interest Registry to private equity firm Ethos Capital, many NGO leaders worried that as a for-profit company, the registry might be susceptible to pressure by governments to censor nonprofits’ websites. In an increasingly global NGO sector, repressive governments have become ever savvier at exploiting the policies of online platforms, domain name registries, and other intermediaries to silence their critics.
    Here in the US, new censorship laws can also bring challenges to nonprofits’ ability to work effectively. Recent legislation aimed at fighting human trafficking has thrown nonprofits’ harm reduction work into a legal gray area.
    In this session, we will discuss the “weak links” that can be exploited by governments and other people in power to silence nonprofits’ work, and how nonprofits are working together to fight back.
    Speakers:
    Elliot Harmon
Marketing/Communications
  • Artificial Intelligence and Emerging Tech: the Good, Bad, and Misunderstood
  • Room: 327

    Is Artificial Intelligence (AI) the most over-hyped thing since the last over-hyped thing? AI and other emerging tech are being marketed to nonprofits as a silver bullet for list growth, advocacy, and programs. But what’s the actual ROI? This session will cut through all of the hype and give digital strategists and campaigners the down low on the where and when you can use tools that rely on machine learning and artificial intelligence to help you make strategic decisions that impact your advocates, supporters, and volunteers. We’ll breakdown the good, the bad, and the misunderstood of AI and emerging tech including how to best use constituents data ethically and how to use deep learning to help solve social justice issues in a time when we’re fighting to defend democracy and our data leading up to the 2020 Presidential elections.

    Speakers:
    Shireen Mitchell
    Allyson Kapin
    Beth Kanter
    Cameron Stoll
  • Data-Informed Design: Raising Your Organization’s Design Voice
  • Room: 346

    Data-informed decisions are essential to the success of any organization’s digital presence – and organizations of all sizes struggle to implement changes based on what their data shows. Large organizations may move slowly, creating barriers to implementing change. Small organizations may lack the resources and tools they feel they need for data collection and change management.  But fancy tools aren’t always necessary, and incremental changes can be key to driving shifts in organizational thinking.

    The Office of Strategic Communications manages GSA’s primary internet, intranet and mobile portals and is responsible for enterprise content strategy. The UX team makes recommendations and champions adoption of UX practices and design thinking more broadly.

    In this session, we’ll explore:

    • How to use usability methods to gain valuable data and insights;
    • How to build internal partnerships for a data-informed approach to design;
    • How to advocate for design changes based on user testing and data analytics.
    Speakers:
    Kristal Byrd
    Julia Bradshaw
  • Interactive Emails — Yes! But Are They Worth It?
  • Room: 343

    Did you know that we’re living in an age where your email subscribers can shop your gift catalog, scroll through a slideshow of photos, and even test their knowledge of your mission — without leaving their inbox? Sounds great right? There may just be a few catches. But that’s why we’re here—to tell you about them! So If you’re just getting started or have yet to test the waters, here’s your opportunity to learn the ins and outs of creating interactive emails.

    Speakers:
    Regina Ryan
  • Modern Media Relations for Nonprofits
  • Room: 345

    Media is changing quickly. Unfortunately, many nonprofits have been slow to adapt to this rapid transformation.

    But with the right strategy and approach, even the most resource-strapped organization can grab headlines.

    Move beyond the cookie-cutter press release and learn how to create an effective and nimble media relations strategy that will get your nonprofit the news coverage it deserves.

    Join Modern Media Relations for Nonprofits co-authors Antionette Kerr and Peter Panepento for a fast-paced, example-packed session that will show you how to grab headlines, even if you have a limited budget.

    We’ll show you how to build relationships with reporters and editors that will have them coming to you for quotes, leverage your website and social media channels to capture media opportunities, and employ newsjacking to connect your story to what’s happening in the news.

    Speakers:
    Antionette Kerr
    Peter Panepento
    Jen Newmeyer
Program
  • Coursify Your Competencies: How to Build an E-Learning Platform
  • Room: 350

    In an era of alternative facts and #FakeNews, the trust afforded nonprofits means your digital presence is both vital and far-reaching. In addition to your organization’s website, social, and email, your content can go one step deeper with virtual learning, and even earn your organization some added income. We’ll walk you through the step-by-step process of producing your own e-learning course, from ideation to planning to marketing, with organizational case studies to help spark inspiration along the way.

    Speakers:
    Meredith Esquivel
    George Weiner
    Jeremy Garcia
  • Getting Started With Data-Driven Program Evaluation
  • Room: 347

    Proving impact is one of the most important — but also the most challenging — aspects of running a successful nonprofit organization. Luckily, the growing amount of data available enables a new level of quantitative program evaluation. But, it isn’t always clear where to start and what to do. This session will review the various methods for measuring impact with data, and provide a framework that nonprofits can use to get started. We’ll discuss specifics like: types of data; methods for data collection and analysis; who should be on the project team; how and where to communicate the findings; and how to clear common roadblocks. mRelief and Civis will also share examples of successful data-driven program evaluations for inspiration.

    Speakers:
    Anastasia Chen
    Rose Afriyie
  • Navigating Data Overload
  • Room: 349

    You’ve got more data than you know what to do with – information coming in from finance, membership, programs – and likely living in separate systems. How do you break down those silos to find the insights that will actually drive success?

    We’ll talk about how we’re tackling this problem with clients like the SEIU United Healthcare Workers West Education Fund, the National Resources Defense Council (NRDC) and others.

    By the end of the session, you’ll have concrete steps to start breaking down the data silos at your organization and an understanding of the major principles of effective data management and analysis.

    Speakers:
    Jessica Gershman
  • Using Text/SMS to Train, Educate Volunteers, & Build Community
  • Room: 348

    Through this session, attendees will learn how our organization moved much of our continuing education training of volunteers and our board to texting. We will share our story of implementation and how, through use of this tool, we have disseminated just-in-time training related to current trends as well as continuing education. This tool is used by all generations of our volunteers from Baby Boomers through Gen Z. They have all responded favorably to the use of this technology in training. Through use of texting we have obtained an open rate of over 75% and engagement of 92% of our volunteers. Our volunteers look forward to receiving their text messages and seek us out if they do not get them for a few weeks. This innovative tool has helped us build engagement with our volunteers in a meaningful and cost effective way.

    Speakers:
    Ann Marie Ronsman
    Alli Stephens
    Christa Mallard
11:45am - 1:00pm
Exhibit Hall Opens — Lunch in the Exhibit Hall — Birds of a Feather
More info to come...
12:15pm - 1:00pm
Lunchtime Activity - Guided Mindfulness Meditation

Whether you’re new to mindfulness and meditation, a lifelong practitioner, or somewhere in between, join us for an informal guided meditation session and discussion. We’ll take some time to meditate and chill. We’ll also engage in a discussion about how mindfulness can be a powerful tool to combat the stressors of living in a hyperconnected world and find the right balance between our work and personal lives.

This community activity will be facilitated by Meico Marquette Whitlock, a speaker and trainer on mindfulness and technology and the founder of Mindful Techie.

Location: TBD

1:00pm - 1:30pm
Sprint Sessions
  • 11 _____s Walk Into a Bar: Stories & Tactics for Off-Season Wins
  • Room: 321

    Since 1988, the National Trust has used its list of America’s 11 Most Endangered Historic Places to raise awareness about the threats facing some of the nation’s greatest treasures. The list has been so successful in galvanizing preservation and awareness-raising efforts off-season that only a handful of sites have been lost and the campaign routinely achieves +1 billion media impressions.

    This session explores how any organization can discover and select the mission-oriented stories and assets to connect with a wide-reaching, national audience in a way that is simultaneously targeted to diverse, local communities.

    This session will further focus on the tactics used to build media buzz while also using integrated marketing best practices to turn this publicity into real conversions of new and sustaining donors and activists.

    Speakers:
    Eric Rubin
    Maan Sacdalan
  • 30 Google Ad Grant Tips in 30 Minutes
  • Room: 347

    In this sprint, you’ll learn 30 Google Ad Grant techniques to improve your account. Each of these techniques is simple to implement, represents good practice, and can lead to better results. The presenter is a Google Ad Grants Certified Professional.

    Dynamic search ads, responsive search ads, dynamic keyword insertion, diagnosing your quality score, checking which policies affect your ads, negative keywords, keyword match types, single keyword ad groups, structured snippet extensions, automated rules, and many more.

    Notes will be provided, with links to tutorials, so you won’t need to scribble furiously!

    Speakers:
    Jason King
  • 5 Peer-to-Peer Fundraising Fails (And How to Avoid Them)
  • Room: 348

    What makes one fundraising campaign more successful than another? Without getting into the long-winded debate of fundraising as an art vs. science, this session will expose some clear fails many of us are committing when structuring our peer-to-peer fundraising campaigns. It doesn’t matter if you’re a veteran or stepping into social fundraising for the first time, this fast-paced session will dive into common mistakes nonprofits are making that could limit the reach and success of their participants. Find out if you’re committing one of these fails – don’t worry, we won’t be calling anyone out by name or asking for a show of hands.  We’ll focus on how to set up your organization (and participants) for success adding more fundraising dollars and overall impact to your campaign.

    Speakers:
    Amy Van Wyngarden
  • A Holistic Approach to Email Deliverability, From Acquisition to Analysis
  • Room: 328

    Email marketing is still the #1 way to reach your core activists and donors — so long as your emails land in inboxes, rather than spam folders or promotions tabs!

    Email deliverability (that is, inbox placement) relies on a spectrum of activity — from establishing trust at the point of subscription, to choosing the best sender, audience, content, and timing, to analyzing and optimizing performance.

    This session will explain why an holistic approach to email deliverability — allying web, data, messaging, and advertising strategy — is crucial to achieving email performance goals.  It will present best practices for email content, subject lines, senders, and audience segmentation; signup forms, advertisements, and other acquisition channels; data structures, tracking, and analysis that lead to improved deliverability.  These tips and tricks will be contextualized with examples from The Humane League, where implementation has skyrocketed open rates to over 50%.

    Speakers:
    Allison O'Dell
  • Backups Aren’t Disaster Recovery: Effective DR Planning for Your Organization
  • Room: 350

    While having backups is important, backups are not a disaster recovery strategy. A backup is a copy of your data. A DR plan will help you prepare for, respond to, and recover from unplanned downtime, and return your operations to normalcy. Unfortunately, many people make the mistake of not knowing the difference and their organizations end up paying the price when a network goes down or a disaster occurs. This session will discuss the differences between data backups and DR and will provide information on how to create an effective DR plan for your organization.

    Speakers:
    Kimico Myers
  • Basic Accessibility Techniques for All
  • Room: 343

    When you create a new blog post or add content to a website are you excluding some folks from reading it?  Do you understand how people with disabilities access the web? Whether you are a developer or content creator, there are simple actions you can take to make your content more accessible to people of all abilities.

    Come learn the basics of web accessibility. Have you heard about alt text and wonder what it means or how to create it? Can you navigate a site with only the keyboard? This session will demystify web accessibility and give you techniques to create content that is usable by all.

    Speakers:
    Becky Gibson
  • Chatbots: Enabling Humans to Talk to Humans Through Bots
  • Room: 327

    If you’re a marketing and communications professional, you probably feel like you spend your whole life dreaming up new ways to get people’s attention. What if we stopped trying to get people to do what we want, and started helping them get what they need?

    Even by conservative estimates, chatbots have 4 times the click-through rates of emails. Why? Because they’re immediate, they’re personal, and they don’t put a demand on your time; they ask how they can help. They start a conversation.

    In today’s low code/no code development world, a chatbot is surprisingly easy to build. It can be as simple as a prepared script, or as complex as machine learning. But first you have to dream it up and flesh it out. We’ll walk through the design process and introduce you to tools like Google’s Dialogflow and Microsoft’s QnA Maker.

    Speakers:
    Tim Kulp
  • Choosing and Using Color
  • Room: 337

    From Canva to InDesign, creating designs to market your organization is so much easier than it was twenty or even five years ago.

    But being able to use the programs is only half the skill needed. Without a design background it can be tough to put together pieces that not only look good, but work.

    Color is one of the foundations of good design. It impacts every piece you work on and is one of the strongest factors impacting memorability. Learn the fundamentals of color —

    • How to choose effective color palettes for maximum impact.
    • When you need to stick to your brand colors and when you don’t.
    • The difference between RGB, CMYK, and PMS—and the best uses for each.
    • Free tools for selecting colors.
    Speakers:
    Beth Brodovsky
  • Click. Click. Done. Must-Have Google Analytics Settings
  • Room: 346

    Without a doubt, Google Analytics does all sorts of great things, but that doesn’t mean you are getting a complete picture. To get every benefit of the data, you’ll need to activate and/or setup several key features.

    Attendees will get step by step instructions on how to implement the following must-have GA settings in real-time:

    Set Your Primary URL
    Activate Demographics
    Activate Google Signals
    Bot Filtering
    Filter Your Visits
    Referral Exclusions
    Activate Search Tracking
    Adjust Session Settings & Campaign Lengths

    All material updated for 2020.

    Speakers:
    Drew McManus
  • Data Security: Just Tell Me What to Do Please!
  • Room: 319

    Many nonprofits face a “perfect storm” of risk: managing data on behalf of vulnerable populations without the resources to combat increasingly sophisticated cyber security threats.

    Attendees will leave with an understanding of what’s happening at the frontiers of data security policies and best practices, as well as immediate steps that any organization can take to deliver the best “bang for your buck” when it comes to improving data security at your nonprofit. We’ll focus on the importance of training, and take a deep dive into multi-factor authentication as a relatively simple and highly effective tool.

    If you’re responsible for keeping any part of your organization’s data secure but you don’t have a lot of time or resources, this session is for you.

    Speakers:
    Whittney Tom
    Adam Rosenzweig
  • Fast Ideation with a Simple Sketching Method: Design Studio
  • Room: 322

    Would you like to collaborate -in an easy way- with your peers and stakeholders to generate ideas to solve problems?

    Come and learn about a simple, super collaborative UX ideation framework for teams. You’ll love this “down to earth, hands on, stuff-that-I-can-use-tomorrow” session!

    What you’ll do

    You’ll learn a simple ideation framework in 5 minutes. This process involves sketching, presenting, voting and deciding, to solve problems in a collaborative manner

    You’ll be presented with a problem to fix using this framework, in teams of 5.

    You’ll ideate in simple and powerful manner with your team.

    You’ll take a framework that you can use tomorrow, with teams from your organization, and propose ideas in an agile way.

    Speakers:
    Alberto Rojas
  • Fresh I.D.E.A.s for Inclusion in Your Donor Base
  • Room: 324

    Are communities of color reflected in your nonprofit’s donor base? In this session, we will talk about Fresh I.D.E.A.S – Inclusion, Diversity, Equity, Access and Sustainability. Are your relationships tokenizing or transactional? Each of these attributes can make a difference in donor engagement. Imagine your nonprofit with donors from a broad range of communities that truly represent your community.

    Speakers:
    Antionette Kerr
  • From Exploitation to Empathy: Ethical Representation in Fundraising Communications
  • Room: 320

    Since the term “poverty porn” first appeared in 1981, much has been said about the exploitation of human suffering to inspire charitable giving. Yet four decades later, many organizations still struggle to communicate their impact in a way that authentically represents the issue and preserves the dignity of those affected by it. How do we portray our program participants as their own agents of change, while admitting that they also need our help? In a refreshing take on this provocative issue, Caliopy Glaros of Philanthropy without Borders provides an innovative approach to building capacity for empathy while motivating others to action. Attendees will leave this session with a new method for evaluating exploitation and empathy in their fundraising communications, as well as tools they can put to use right away.

    Speakers:
    Caliopy Glaros
  • How Nonprofits Can Harness the Power of Games for Impact
  • Room: 345

    For nonprofits in today’s crowded media landscape, getting your message across is a competitive, challenging endeavor. Unlike passive educational materials like brochures, websites, and videos, interactive media like games, simulations, and VR experiences provide a level of immersion unmatched by other media, resulting in lasting, impactful learning experiences. And better yet, digital games have the power to create many types of impact – games can engage, inspire, motivate, educate; the list goes on. In her presentation, Filament Games Vice President Jennifer Javornik will provide an actionable, research-backed look at how nonprofits can leverage the power of digital games to promote awareness, empathy, and change, drawing on case studies of our previous collaborations with nonprofits like iCivics, Junior Achievement, and the Smithsonian Science Education Center.

    Speakers:
    Jennifer Javornik
  • Keep Your Shiny, New Website Shiny and New
  • Room: 344

    The best websites don’t just look beautiful – they empower nonprofit staffers to manage the site well after launch. And with great power comes great responsibility!

    In this interactive session, Josh Riman, Founder and President of Great Believer, will share how you can develop an organization-wide maintenance plan that keeps your new website looking great and driving key actions years after launch.

    This includes…

    • Tips to keep every part of your website fresh, even that dreaded blog
    • Techniques to allocate different types of updates to different members of your team
    • Ways to keep supporters engaged after the buzz around your new site starts to fade

    Plus, Josh will walk through the most common issues that arise over time – like outdated information and visual inconsistency – and share ways to avoid these dreaded pitfalls.

    Speakers:
    Josh Riman
    Samantha Wasserman
  • Sketchnotes: Tools and Tips for Improving Visual Communications
  • Room: 329

    Sketchnotes can keep your notebooks tidy, create new ways to organize your thoughts in real time, and create a compelling record of your experiences. For nonprofit professionals, sketchnotes are great for visualizing projects, documenting  processes, bringing what you’ve learned at conferences to your colleagues back at the office, and more. In this session, NTC sketchnote veterans will introduce basic concepts of visual note-taking, and share our colorful, narrative styles.

    We’ll cover:

    • Why Sketchnotes?
    • How to get started
    • Tools!
    • Strategies for fast-paced environments

    The entire session will be hands on, developing a visual language approach you can start using right away.

    Learning Outcomes

    1. Get a theoretical and practical understanding of Sketchnotes and visual notetaking
    2. Experiment with tools and develop a visual note-taking style that works for you
    3. Leave with new ways to record and share the things you learn & ideas you have in real time
    Speakers:
    Adrienne Figus
    Genie Gratto
  • Take Five: Building Five-Minute Brain Breaks for Productivity & Joy
  • Room: 326

    Dave Brubeck’s classic “Take Five” is literally and figuratively woven into this interactive presentation on how our brains can benefit from short breaks. This is a high-leverage practice of employee engagement and mental health, especially for folks with high-stress, world-changing jobs.

    In this mini-training, we learn about brain hemispheres and do quick, interactive challenges with mindfulness, music and midline-crossing (juggling scarves if there’s time). Break BINGO is included.

    Susan created “Take Five” for Pentagon workers in 2015 and has presented it to schools, hospitals, companies, and nonprofits across the world. It keeps improving due to constant feedback. The presentation incorporates visual, aural and kinesthetic learning styles for maximum retention and includes handouts and amusing visuals.

    We need to learn how to practice love such that care — for ourselves and others — is understood as political resistance and cultivating resilience.
    — adrienne maree brown

    Speakers:
    Susan Comfort
  • Visualize Your Data in 30 Minutes or Less
  • Room: 323

    Human beings are more likely to take action when it’s personal: buying groceries for the family next door because you know they’re struggling versus donating $100 to a food bank for people you don’t know. This behavior evolved over thousands of years of fierce competition between nomadic groups.

    What does this have to do with data? Our brains also evolved to process information visually through images faster than any other way. This means the best way to tell the story of your data is with visualizations. They are fast, easy, and free to create if you know how.

    Learn how to create impactful visualizations and avoid pitfalls that intentionally or unintentionally confuse the brain.

    Speakers:
    Ellen Peterson
  • Who Cares Where You’re Working, as Long as You’re Working!?
  • Room: 349

    In this age of always-on communications and availability, it really shouldn’t matter where you are. Or should it? Remote work can be an ideal setup for many reasons, and the first part of this session will go through some of the best ways to achieve the optimal remote/solo work scene. Steps to achieving success from a coffee shop, your kitchen table, or a coworking space will be shared.

    Yet there’s potential downsides to all this workplace connectivity if you don’t have good boundaries. We’ll spend the second half of this session talking about good ways to keep a healthy balance with clear communication.

    Speakers:
    Camron Assadi
1:30pm - 1:45pm
Break
1:45pm - 3:00pm
Breakout Sessions
IT
  • #7 Most Stressful Life Event? Moving … CRMs!
  • Room: 322

    Thinking about changing digital platforms? Not sure where to start or even all that goes into a CRM migration? Moving professionals with multiple CRM transitions under their belts will walk you through — start to finish — everything you need to consider before you take the first step. We’ll go over the important questions to ask all along the way, identify potential pitfalls and budget-busters, and share ideas to make your transition as successful as possible.  You’ll leave this session with the tools, information, and tangible checklists you’ll need to move systems with confidence.

    Speakers:
    Lindsey Twombly
    David Ballinger
  • Draw a Map to Clarity
  • Room: 326

    Group decision-making for technology projects can go awry for many reasons: Do you all agree on a project’s needs, audience, and what success looks like? Do you know if you’re solving the right problem? It’s crucial to make these decisions before investing time and money in a project (e.g., revamping a website, moving to a new CRM, auditing a process), but it’s not always easy to communicate about them. Visual communication can help! Beyond the picture itself, the process of creating a picture together can help us “see” more clearly, and helps techies and non-techies get on the same page. We’ll share a few types of visual thinking methods, and how and when to use them. Not artistic? Not a problem! If you can draw a box and a straight(ish) line, you can communicate visually. We’ll also discuss using these methods through the life of a project.

    Speakers:
    Janice Chan
    Brianna Collins
    Adrienne Figus
  • Forget Accessibility — Think Inclusive Design
  • Room: 323

    We’ll talk about accessibility for people with disabilities, the current efforts by so many organizations to include diversity, and how the term “accessibility” can create an “us vs them” mindset that doesn’t benefit anyone.

    People with disabilities use technology and the web to function and communicate. That’s pretty straight forward, right? But what happens when a site or an app isn’t coded in a way that makes it accessible and usable by people with disabilities? We’ve created barriers, we’ve caused the person’s impairment to become disabling, reducing their ability to communicate. Effectively, we’re shutting people with disabilities down!

    There are barriers to communication outside the web as well. Sometimes obvious, other times not so much.

    We’ll explore the idea of disability vs impairment, look at some communication barriers related to disabilities and technology, and more importantly, what we can all do to reduce or eliminate those barriers.

    Speakers:
    Nicolas Steenhout
    Becky Gibson
  • The Accidental IT Director
  • Room: 324

    You’ve been here for years and it’s finally happened! You’ve been promoted! You’re the IT Director – congrats! Soooo what’s different from yesterday? You still have all the same projects on your plate, still the same task list to get done. Or do you?

    A lot of nonprofit techies are accidental techies. They landed in technology with no prior tech training, and sometimes they end up heading their technology departments without being given any additional training, guidance or supports. They become accidental IT leaders. Join us as current nonprofit technology leaders delve into the things we wish someone had told us when we were promoted, skills we’ve found invaluable over the years – both technical and non-technical – as technologists in leadership roles, missteps we’ve seen (and made!), and various other practical insights you can use to survive and thrive in your new or future tech leadership role.

    Speakers:
    Dar Veverka
    Colin Boyle
Fundraising
  • 6 Easy Steps to Stop Losing 63% of Your Donors
  • Room: 318

    The average nonprofit has a 37% annual donor retention rate – which means that 63% (or more!) of your donors aren’t coming back next year. But it doesn’t have to be this way.

    Making sure your donors feel appreciated is just the tip of the iceberg when it comes to improving donor retention. And in fact, you may be investing too many resources in thanking your donors and not enough on the strategies that will actually work to get donors giving again.

    In this session, we’ll talk about what the top organizations are doing to build deeper relationships with their donors, optimize the donor experience, and improve their retention numbers across the board.

    Speakers:
    Shiloh Stark
    Madeline Stanionis
    Amy Peyrot
  • Ask for Money, Get Action. Ask for Action, Get Money.
  • Room: 321

    There’s a major gifts adage “Ask for money, you’ll get advice. But ask for advice and you’ll get money.” This attests to the value of donor engagement, a role that advocacy often plays with a digital audience. Designed for those with intermediate marketing experience, we will show real-life examples of how advocacy and fundraising can be combined into a seamless communication stream, which each goal strengthening the other’s performance. We will showcase quantitative direct and assisted fundraising value of advocacy efforts, and consider how various channels can be used for both planned and rapid response advocacy efforts to achieve fundraising goals.

    Speakers:
    Julie Sint
    David Oñate
    Dionna Humphrey
  • Donor Surveys: Your Untapped Data Goldmine
  • Room: 319

    Your donors are more than just characters and numbers in a database, they are individuals with unique preferences, capacities and connections to your mission. Effective fundraising is not just about getting a gift – it’s about asking questions and getting to know your donors so that you can ask for the right gift.

    Someone may be ready to name you in their will, another might be your next ambassador, and someone else might triple their gift if you ask once a year and then just leave them the heck alone – you won’t know unless you ask. Your donors are not all the same, so get to know them.

    New donors are expensive, make the most of the ones you already have. We will walk through how a survey gives you the power to tap into your database and discover just how much potential you have with your existing donors.

    Speakers:
    Crystal Mahon
    Christian Robillard
Leadership
  • Board Collaboration: Tools and Tips
  • Room: 328

    Collaboration has become more integral to the work of nonprofit boards. Sharing documents via email just doesn’t cut it anymore.  Whether creating a board book, sharing meeting documents or working as a committee, there are multiple ways to move your board onward.  The goal is to move the board into more collaborative work to keep the engagement flowing.  This presentation brings together 3 presenters who work with boards from different perspectives and will share real situations, challenges and solutions as to what’s working and what tools can be useful.  Through interactive dialogue, you’ll engage in sharing and problem solving with other attendees.

    Speakers:
    Peggy Duvette
    Jeanne Allen
    Mizgon Darby
  • Owning Your Power at Work
  • Room: 337

    Whether you are looking for ways to incorporate new skills into your current role or working under less-than-ideal leadership, success comes when you take an active role in managing your career trajectory. Gaining the ability to “manage up” and “manage in” will lead to a significant contribution to the mission of your organization and in your personal and professional development. We will explore what it takes to be an agent of change at any level (or with any title) within the nonprofit sector.

  • Seeing the System: Understanding Structural Inequality in Nonprofit Work
  • Room: 327

    In order to create a more equitable world, we first need to see the systems and structures that create barriers to achieving equality. In this panel discussion, discover the indelible mark of historical structures of racism, sexism, xenophobia, homophobia, and ableism in our organizations. These structures are often invisible to those of us who are raised in or assimilated to dominant cultures, and they are perpetuated in the decisions we make.

    During the session, we’ll be taking a real-time quiz and discuss both the systems and structures we see, those we fail to see, and how it all guides our decision-making in nonprofit work. We’ll also discuss tactics to dismantle these harmful structures and counter long-standing inequities. Participants will leave with a deeper understanding of their own biases and how they can be better allies for a more equitable and inclusive world.

    Speakers:
    Minal Bopaiah
    Joe Shaffner
    Sarah Boison
    Ola Ojewumi
  • Why Digital Access Is a Civil Right
  • Room: 329

    In this current era, everything we do is online. We have the ability to do a wide range of tasks on the Internet ranging from applying to jobs to mobile banking to finding daily entertainment and more! But what happens if you don’t have broadband internet access at home? What do you do if you are a returning citizen and you don’t know how to use a smartphone? You are at an extreme disadvantage compared to others who have basic digital literacy skills. In this session ‘Why Digital Access Is a Civil Right’, attendees will understand what it means to be digital literate, enforce digitally equitable practices, and how to advocate for communities and organizations to treat digital access as a basic civil right.

    Speakers:
    Samantha Musgrave
Marketing/Communications
  • Brand New: Rebranding That Will Literally Pay Off
  • Room: 344

    Leave this session pumped up to pitch to your CEO a brand refresh or rebrand that will bring your organization new clients, talent, and funding.

    In two years, Byte Back went from a brand with a reputation for teaching typing to seniors at the library to being an innovative national tech inclusion leader. Rebranding wasn’t just about being cooler. Collaborative communications and fundraising teams leveraged a new logo, refreshed messaging, and a new mission, and Byte Back gained attention (and big money!) from companies like WeWork, partners from innovative startups, and recognition from national leaders.

    Learn from Byte Back and other rebranded organizations to determine what level of rebranding is right for you, who to involve in your process, and how to make your rebranding literally pay off.

    Speakers:
    Yvette Scorse
    Christopher Wallace
    Taylor Shanklin
    Serrie Fung
  • Podcasting for Any Size Organization or Budget
  • Room: 343

    So, you want to start a podcast! That’s awesome – but why? And what format will it take? What’s your budget? Will you record in-house or use a studio? How do you find a studio? What gear do you need? How do you distribute a podcast?

    The questions surrounding production can feel overwhelming and endless. Regardless of whether you’re an experienced producer and engineer or you can barely record a voice memo on your phone, you can create an amazing-and engaging podcast that fills a gap in the market and serves your constituents while being a powerful marketing vehicle for your organization.

    Heather Mack and Alli Thresher are experienced podcast producers and instructors and between the two of them have recorded scrappy on-the-fly pieces and also produced sprawling, audio-storytelling epics for a variety of nonprofits and organizations.

    Speakers:
    Alli Thresher
    Heather McCormack
  • Sharing Engaging Stories Through Interactive Maps and Data Visualization
  • Room: 346

    The Arundel Rivers Federation had a question: how could they best communicate the health of the South River in Annapolis, MD? The Chesapeake Conservancy’s Conservation Innovation Center had a solution: use a combination of mapping and app-based technology to display in a user-friendly way the scientific data the Federation collects, as well as the projects they install to restore the local waterways. This way, Arundel Rivers could answer the questions they received from community members. Is it safe to swim? Can fish survive? Is the river getting better or worse? By engaging the public about the current state of the South River, the Federation can use science, restoration and community action to make their local waters cleaner and healthier. This partnership demonstrates how small nonprofit organizations can collaborate with technical partners to leverage mapping and data technology to communicate and engage their key audiences.

    Speakers:
    Emily Wiggans
    Nancy Merrill Sullivan
  • Using Film to Grow a Social Movement
  • Room: 345

    Sometimes it takes art to create big shifts in culture. That’s what Alfonso Cuarón’s award-winning film Roma, a movie that depicts the life of a live-in housekeeper, helped do for the domestic worker movement. With the film garnering such widespread popularity, The National Domestic Workers Alliance saw an opportunity to use the entertainment industry’s award season to fuel public education and conversation that would lead to positive changes in the lives of real domestic workers. But doing so required close collaboration, a well-rounded digital approach, and a clear message from the National Domestic Workers Alliance. In this session, we will talk about how impactful partnerships across industries (like entertainment and advocacy) can be in growing a movement, and how to execute these partnerships on digital.

    Speakers:
    Neha Nair
Program
  • Apps for Your Most Important Asset — Your People
  • Room: 348

    People are the lifeblood of every organization. All too often, volunteers and employees on the front-line are overwhelmed by administrative burdens and endless mundane tasks. Hear lessons learned at AARP Foundation, and learn how to design and invest in tools that allow those responsible for implementing the mission of an organization to flourish. The results can be spectacular – better employee retainment, huge time-savings, happy volunteers that want to continue your mission and ultimately massive cost savings.

    Speakers:
    Paul Murphy
    Lacy McDowell
  • Easy Artificial Intelligence: Simple Tools to Elevate Your Nonprofit Impact
  • Room: 347

    40% of non-profit organizations have planned to integrate AI for their marketing strategy (salesforces 2019). While AI has the potential to make organizations faster, smarter, and more efficient, its adoption raises challenges. How do we train the sector to use AI systems? How will automation affect your work? Yes, more and more tasks will become automated, but no need to panic. This session will explain how to position yourself to work with AI tools. We will map the intelligent tools that are currently available to nonprofits – from email automation to fundraising solutions -, and provide tips about leveraging your skill set in this new landscape.

    Speakers:
    Nejeed Kassam
    Kate Vannelli
    Justin Walker
  • Using a CRM for Program Outcome Measurement: A Crash Course
  • Room: 349

    You know your program’s goals. Perhaps you’re already collecting a lot of data about your program. But are you sure you’re tracking the right data? Do you know how to use this data to determine your impact?

    This session will give you the insights and tools you need to:

    • Determine the data you need to track to best measure your program’s impact;
    • Set up a data model to track this data in a CRM;
    • Analyze your newly collected data with reports;
    • Use these reports to make informed decisions about your programs.

    We will explore concepts such as theory of change and logic model, developing an understanding of how to connect your desired outcomes with data, and ultimately determining the degree of your program’s success. Our focus will be on how technology can help facilitate this understanding of your organization’s impact.

    Speakers:
    Jake Grinsted
    Medha Nanal
    Joey Brown
  • What the Heck is Benchmarking and How Do I Get Started?
  • Room: 350

    In a recent study conducted by the Global Benchmarking Network, benchmarking was rated as the tool most likely to increase significantly in popularity over the next three years. Over 60% of organizations surveyed stated that they were not currently using benchmarking but were likely to begin using them in the next three years. Benchmarking is a methodology used by nonprofits to gauge their organization’s performance relative to other organizations in the same or similar cohorts/ networks. The goal of benchmarking is to identify best practices, weaknesses, and opportunities for improvement.

    This session will present research on different types of benchmarking in nonprofits, benefits of benchmarking/ pros and cons of benchmarking, and present a real-life example of how one organization began using benchmarking reporting (framework, methodology, lessons learned, etc.).

    Speakers:
    Alex Tereshonkova
    Linton Myers
    Jacqueline Murphy
3:00pm - 5:00pm
Exhibit Hall Activities and Connect Sessions
More info to come...
6:00pm - 8:00pm
Dine Around Baltimore
More info to come...

Wednesday

7:30am - 8:30am
Community 12-Step Meeting
8:00am - 5:00pm
Registration Open
8:30am - 9:00am
Continental Breakfast and Networking
More info to come...
9:00am - 10:00am
General Session and Ignites
How can you use tech for good? Join us to start your day inspired with a welcomes from EveryAction and Mobilize.
 
This morning, we will hear from speakers sharing their stories in the Ignite format. Ignites are fun, fast-paced, thought-provoking presentations strictly limited to five minutes and 20 slides, which advance automatically every 15 seconds.
 
The Ignite theme for 20NTC asks, “How have you used technology or the internet to make a change in your organization, the community, or the world?”
 
The NTC is a place where we talk about technology and how to use it in so many ways. These six Ignite presentations are talks about using technology for real change, inspiring others to think differently, plan boldly, and make an impact.
 
Elizabeth Lindsey
Jude Shimer
Aly Murray
Chike Aguh
10:00am - 10:30am
Coffee Break
10:30am - 11:45am
Breakout Sessions
IT
  • AI & BI: Make Your Job Easier With Data Science
  • Room: 346

    Organizations have more data than ever, and when analyzed it can be incredibly powerful. However, it’s often hard to know where to start or even to know what data you have. There are excellent business intelligence (BI) tools available to automatically collect and visualize this data. This session will introduce the most popular BI tools with a practical comparison, We will explain all that is needed to research your data: how to securely extract, combine and visualize for analysis and report sharing. We will explain what Data Science is and identify AI techniques that can leverage the power of your data.

    Speakers:
    Colin O'Callaghan
    Paul Murphy
    Lacy McDowell
  • Establishing Tech Policies to Protect Your Nonprofit
  • Room: 344

    Are you providing guidance to help staff members avoid scams, malicious software, and the inappropriate handling of data? Do staffers use their personal phones or computers to do work? If you don’t have written policies—and regular training to ensure that people understand those policies—your organization may be facing bigger risks than you think. This session will walk you through the questions you should consider as you develop policies to protect your nonprofit. Take home an in-depth policy workbook and sample policies.

    Speakers:
    Karen Graham
    Dan Getman
  • Is Your Technology Really Working? Best Practices for Tech Audits
  • Room: 343

    If only you could clone yourself.

    Organizations often underestimate the potential impact technology has on efficiency and scalability. It isn’t surprising that most organizations aren’t fully optimizing what current technology makes possible.

    • Is there information that would empower your teams to be more effective if accessible anytime, anywhere?
    • Does your organization portray transparency through self-service access to information?
    • Is your team spending unnecessary time on documentation, data entry or manual reporting?
    • How do your constituents want to engage? How can you make it easy, intuitive and seamless?

    Get a strategy roadmap and list of key questions to guide your organization through the process of identifying areas that can be improved and managed through automation. We’re not talking about replacing anyone’s job. We’re talking about making everyone’s time more on-mission and impactful.

    Speakers:
    Gena Dellett
    Katie Strand
  • Take the Wheel: Get Your IT Out of Startup Mode
  • Room: 345

    We’ve all heard those tech startup analogies – building the car while trying to drive or building the plane while trying to fly.  Every department grabbing free and random platforms works for a time but it’s not sustainable as you grow.  You’ve got 47 flavors of everything with none of them fully adopted and shadow IT all over the place. At some point it is time to say enough is enough and move to an enterprise lens for your technology. How do you know when it’s time and where do you start? And what do you do with an organization you’ve just started at that is clearly stuck in startup tech mode?  Maturing your technology strategy and team is hard work.  This session will get you on the road to success and help you leave startup mode fading away in the rearview mirror.

    Speakers:
    Billy Daly
    Dar Veverka
Fundraising
  • Facebook & ’Gram Advertising for All Budgets
  • Room: 347

    Facebook and Instagram ads can work for all non-profits, no matter your budget. Having a tight spend can feel constraining, but it doesn’t have to be. This presentation will give you the tools, tips, and tactics you need to develop the engaging creative, target the most effective audiences for your message, and optimize your media spend to meet your goals.

    Speakers:
    Mo Gallo
    Alyssa Ackerman
  • Going Mobile at In-Person Events to Increase Year-Round Engagement
  • Room: 349

    We’ve all heard some form of the statistic, “The average person checks their phone every 12 minutes.” That means guests are already naturally checking their phones at least 20 times over the course of your fundraising event. So, how are you making the most of their screen time? From text invites to live appeals, and everything in between, this session will dive into the event experience and how to infuse mobile fundraising and text messaging to drive attendance and increase giving on-site. But mobile engagement doesn’t stop there, learn how to leverage text messaging to show even more impact and deepen their connection to the cause. Hear firsthand from forward-thinking event fundraising professionals that are maximizing the attendee experience and driving revenue results for the Human Rights Campaign.

    Speakers:
    Mike Wilkinson
    Joshua Meyer
  • Leveraging Google Analytics Enhanced Ecommerce for Fundraising
  • Room: 350

    This session will take a deep dive into the Conversions section of Google Analytics. We will help you understand what makes effective Goals in GA, and how to “hack” eCommerce to work for nonprofit webforms like email sign-up, advocacy actions, and yes, donation forms. We’ll also spend time discussing how to leverage Multichannel Funnels reports to truly understand your conversion paths, make strong testing recommendations and better-informed decisions to improve your cross-channel outreach tactics!

    If you don’t have a basic understanding of Google Analytics, this session will not be helpful as we will not be spending time on basic definitions, account setup or platform navigation.

    Speakers:
    Brenna Holmes
    Drew Swinburne
  • Nancy Drew & the Case of the Disappearing Donors
  • Room: 348

    Struggling to break through the noise in a crowded inbox, Nancy and her pals set out to solve a mystery: How to find new donors and help them successfully navigate (or complete?) an ever-elusive donation page.

    Discover which clues Lautman and a major national advocacy organization used to identify declining trends in donation page completions, navigate the map of an extensive donation page redesign, and test, test, test to discover the right combination that helped this nonprofit find their missing donors and increase their donation-page completion rates.

    Speakers:
    Lindsey Twombly
    James Servino
Leadership
  • Aligning Your Whole Organization Around a Digital Transformation
  • Room: 327

    Developing a digital strategy is relatively simple compared to actually implementing one. The hardest part of any digital transformation is getting – and keeping – people from departments across the organization aligned with the plan over the long-term. 

    We’ll talk about how to navigate common pitfalls and plan for successful organizational change from the beginning of a digital transformation. You’ll learn about:

    • A framework for successful organizational change
    • How to create buy-in at the executive and management levels
    • How to identify and engage the skeptics early on in the process

    By the end of the session, you’ll have concrete steps to start aligning your organization around a large digital transformation, and an understanding of the most important pieces of the process.

    Speakers:
    Elisabeth Bradley
  • Best Practices in Building Data Science Capacity at a Nonprofit
  • Room: 329

    Many organizations recognize the value of data and analytics, but few have experience building out an organization’s data science capacity in a way that supports all of its strategic goals. This session will discuss the Natural Resources Defense Council (NRDC)’s analytics journey and explore critical considerations and best practices for nonprofits looking to better integrate data analysis into everyday decision making. We will cover topics including: setting realistic goals (and managing expectations); types of team structures (and how to pick the right one); skills and expertise needed based on specific objectives; how to address common challenges; the role of technology vs. people; and key organizational commitments needed to ensure success.

    Speakers:
    Ben Kirshner
    Kate McKenney
  • Hacking Pay Inequality and Shattering Glass Ceilings: Women in Tech
  • Room: 337

    Pay disparity for women in tech is a fact. And compensation decreases if you are a woman of color. So what now? Join us for a panel of women in leadership roles, and learn how they have overcome obstacles around pay/promotion/title disparity. We will share tips on how to find the role you deserve, use language and negotiation to secure fair pay, and how to avoid getting cut as you take a hammer to the glass ceiling. Allies and accomplices are welcome to join the conversation.

    Speakers:
    Marisa Lopez
    Sara Chieco
  • Improv Saves the Nonprofit: Boosting Culture & Team Creativity
  • Room: 326

    Fear. Anxiety. Insecurity. These are common barriers leaders face when trying to inspire teams to great creativity. If you’ve ever seen a great an improv ensemble work and wonder whether their creative “flow” is learnable — the answer is yes! Confidence, creativity, and supportive collaboration are what make improv succeed on stage. They’re also what make teams succeed within the workplace. Join three Washington Improv Theater (witdc.org) community members for an exciting, hands-on session to teach the ideas and techniques that fuel successful improv. You’ll be able to return to work and lead your teams to work together in exciting and productive ways. Plus, you’ll get to play and laugh with your NTC20 colleagues — what could be better than that!?

    Speakers:
    Krystal Ramseur
    Graziella Jackson
    Ehmonie Hainey
  • Racial Affinity — Strategies for Working in Organizations and Systems
  • Room: 328

    Attendees of Color Only – This is not an educational session like other NTC sessions. There is no presentation or learning outcomes. This session will have a facilitator team in the room to support the group. The facilitator team is available to support any group activities or conversations as appropriate based around (but not limited to) strategies for working in organizations and systems, as well as feedback from those who join the session.

    Speakers:
    Raj Aggarwal
    Minal Bopaiah
    Sithara Fernando
Marketing/Communications
  • A Revolution is Coming: Top Tactics to Build People-Powered Movements
  • Room: 322

    Women, people of color, immigrants, and LGBTQ+ communities don’t just make up the majority of consumers, they are the heart of social change movements. This session will bring together nonprofit advocacy leaders to explore how we as nonprofits can build better, inclusive movements based on the core issues and values that impact our communities lives. You’ll walk out of the session fired up and ready to engage your leadership, advocacy, communications, and digital team with concrete strategies to start iterating on building effective people-powered movements that are diverse, equitable, and inclusive.

    Speakers:
    Ben needham
    Celina Stewart
    Gloria Pan
    Allyson Kapin
  • Bridging the Divide — Online & Offline Tactics That Win
  • Room: 324

    Any well-run campaign includes targeting and engaging with people in the digital and physical worlds, but rarely are these two pieces brought together seamlessly and to full effectiveness. The implications? We aren’t winning as much as we could be because we aren’t maximizing the connections we make online to those we establish offline, and vice versa. This session is a collection of stories about how some organizations thought holistically about their outreach and maximized their impact by bringing these worlds together. We’ll share stories about using data and databases to find your audience online and offline, verifying your research through social listening, amplifying your messages across multiple channels, building relationships with supporters that bridge the divide of their digital and real work lives.

    Speakers:
    Rebecca McNeil
    Matt Smith
  • Crafting Your Organization’s Vision, Mission, and Messaging
  • Room: 321

    Creating simple, memorable ways to speak and write consistently about your nonprofit organization’s work can be transformational. Clearly defined and consistently implemented mission and vision statements and messaging platforms are key to ensuring that all points of contact with your organization reinforce the right messages.

    In this workshop, Farra Trompeter, Vice President of Big Duck, Chandra M. Hayslett, Communications Director of the Center for Constitutional Rights, Bridget Jackson, Sr. Public Affairs and Communications Advisor of NeighborWorks America, and Yvette Scorse, Communications Director of Byte Back, will review how these messaging elements can be created to more effectively engage your audiences—from local residents to activists to donors.

    They’ll also discuss the relationship between brand strategy (positioning and personality) and messaging, provide examples of how other organizations use these tools (i.e. setting your board and staff up to be brand ambassadors), and explore when/how you might evolve your messaging and who you should include when you do it.

    Speakers:
    Farra Trompeter
    Yvette Scorse
    Chandra Hayslett
    Bridget Jackson
  • Use Data to Drive Your Content Strategy & SEO
  • Room: 323

    Content strategists and data nerds, this is your session!

    Are you using data to clean up your content? To organize your content?  To inform what new content you produce (the content your audience really wants, not what you think they do)??

    Join us to learn how you can use all sorts of data to organize and produce great audience- and SEO-pleasing content.

    We’ll talk about how to use everything from Google Analytics, Google Search Console, backlinks and your page copy to inform your IA and produce better content. You’ll learn how cool tools like the Google search API, python scripts and K-means clustering can automate your content audit. And, you’ll see examples of how we used data to inform and transform the content approach for a new website for the American Physical Therapy Association and others.

    Speakers:
    TJ Peeler
    Jen Boland
    Jason Bellamy
Program
  • Dashboards for Impact Reporting and Storytelling: A Case Study
  • Room: 320

    Your organization does amazing work, but can you use your data to communicate your impact? How do you untangle the maze of different data sources and formats to find the compelling stories of success that lie within?

    In this case study we will describe how we implemented impact reporting dashboards in a direct service organization, and share the major insights we learned along the way. We will share how we:

    • Used design thinking to identify audiences and scenarios
    • Used qualitative and quantitative techniques to evaluate the accuracy of our data
    • Tested which measurements related to outcomes
    • Transformed data from multiple internal and county systems into a unified reporting format
    • Connected program data to fundraising by extracting the most compelling stories of success from a mountain of technical information
    • Maintained compliance with HIPAA, Medicare, and other regulations
    • Used program dashboards to break down internal silos
    Speakers:
    Adam London
    Winston Berger
  • Standing Out in the Crowd: Impact Storytelling
  • Room: 319

    Success is measured through impact. Yet our industry continues to struggle with how best to showcase the impact we’re producing each day. So, how do we share, report, and spread the word about our good work? And how do we collectively coordinate as a community to bring forth lasting change?

    This session will explore the importance of what we are all trying to maximize in philanthropy – impact – through the lens of stakeholders including funders, board members, donors, and constituents. Attend this session to learn how technology can help you consistently showcase and share impact with the right people at the right time using useful processes, systems, and data.

    Albany Damien Center will share examples of how they leverage technology to showcase their impact, along with their insights on where they hope to see technology leveraged by philanthropy.

    Speakers:
    Kerrin Mitchell
    Tim Sarrantonio
    Dan Schoenfeld
  • Tech Companies and Digital Inclusion
  • Room: 318

    Helping millions of people learn how to use their digital devices is no small task. With every aspect of business, education, communication and entertainment going online, those who lack the skills or access are being left behind. Nonprofits and government agencies across the country grapple with this digital divide every day and alone they simply can’t meet the demand. At the same time, more corporations realize that their philanthropy and employees can make an impact in closing the digital divide. Navigated well, public-private partnerships can result in an array of positive outcomes: community members receive free digital skills training, nonprofits are better able to meet their mission, employees experience the rewards of helping their neighbor, and tech companies can promote that they are creating positive social change.

    Speakers:
    Kami Griffiths
    Tamera Davis
    Jannell Mateo
11:45am - 1:00pm
Exhibit Hall Opens – Lunch in the Exhibit Hall – Birds of a Feather
More info to come...
12:15pm - 1:00pm
Lunch Activity - Yoga

Gather for a lunchtime yoga session to center yourself in the middle of all the NTC learnings and connecting. Let us know your aches and pains and get an on-the-spot reset! Don't worry about what you're wearing, and don't bother bringing a yoga mat. Your experienced yoga teachers will make it friendly for beginners and advanced yoga practitioners alike.

Activity facilitator will be Julie Ziff Sint

1:00pm - 1:30pm
Sprint Sessions
  • 20/20 Vision: 20 Digital KPIs You Should Be Watching Now
  • Room: 321

    Have you ever heard your Board/CEO/CFO/COO/Vice President say they want a “Data Driven Strategy” to your fundraising efforts? Only to go back to your desk having no idea what that even means or how you’ll deliver. OR, maybe you want to make a transformational change to your program, but you keep running into road blocks from leadership such as “This Cost Per Prospects is double what we normally pay, pull the campaign” or “That message will never work for our audience, don’t send this email” or “We’re never going to hit budget if you keep bringing on Monthly Givers…get more one time donors!”

    You’re not alone!

    In this session we will identify the Top 20 KPIs you’ll need to plan, track, and improve your digital program. You’ll walk away with fresh ways to answer any question you get on why you want to make a shift in your digital program.

    Speakers:
    Robert Connelly
  • A/B Testing: Mistakes Everyone Makes (And How to Avoid Them)
  • Room: 347

    Between the two of us, we’ve seen nearly everything that can go wrong in an A/B test go wrong. Many of these failures resulted in our greatest learnings about how to A/B testing correctly. Let us share with you what to look out for so you don’t have to make some of these mistakes yourself! During this 30 minute session, we will touch on what makes a good test hypothesis, controlling variables, audience size and composition, and evaluating test results — with examples along the way of real live tests gone wrong and explanations of what could have saved them.

    Speakers:
    Karen Hopper
    Ellen Freytag
  • Attribution Everywhere: Integrate Your Data Systems, Get the Bigger Picture
  • Room: 320

    Are you fully measuring the success of your marketing efforts? Are you able to tell where donations are coming from for each transaction in your Customer Relationship Management system (CRM)? In this session, learn how to improve website conversion tracking via a standardized digital attribution system and better measure the success of channels like email, print, advertising, and social media. We will show you a way to integrate data coming from tools like Google Analytics with CRM systems so you can get a holistic view of campaign ROI across any channel.

    Speakers:
    Stephen Gaede
    Joe Yates
  • Best Practices in Smart & Secure Data Collection
  • Room: 337

    The value of collecting and using data has been recognized in the nonprofit world, but the processes through which to do it are still an unknown to many. Study up on best practices in smart data collection that result in clean, accurate information and reports you can actually use, and that also take into consideration today’s growing data security and privacy requirements.

    Attendees will:
    Get a crash course in GDPR and other data privacy regulations

    Find out how to update their forms and applications to be compliant

    Learn how to organize your data to deliver the reports your team needs

    Speakers:
    Melissa Greiner
    Natalie Hirsch
  • Build Dashboards Like a Boss — for Your Boss
  • Room: 345

    The first rule about dashboards: We really need to talk more about dashboards. What better way to get a clean and organized view of how your site is performing and areas for improvement? Americares is able to use dashboards to better understand their website and audience, answer their team’s questions in a flash, and keep key stakeholders in the loop by automatically distributing reports over email.

    We’ll show you how to find the digital metrics that matter most to your organization’s mission-driven impact. We’ll look at how these can be divided among a few common types of nonprofit dashboards. Finally, we’ll show how you can make tracking these metrics easy, engaging, and fun (yes, we said fun) for free using Google Data Studio — and send you home with a template you can use.

    Speakers:
    Ann Nguyen
  • Choosing and Working Successfully With a CRM Implementation Partner
  • Room: 346

    Many nonprofit technology systems are implemented by the same company that makes the system. But in other cases, you’ll buy the technology from one company and need to hire another to do the implementation. How do you go about finding qualified implementation firms? How do you decide which one is right for your nonprofit? And what can you do to ensure a good partnership and successful outcomes for your organization? In this sprint session, we will address all three of those questions and leave you with a checklist for navigating this process within your nonprofit.

    Speakers:
    Watt Hamlett
  • Creating Kick-Ass Major Donor Communications
  • Room: 328

    Whether you’re writing an email, making a call, or crafting a capital campaign case for support you’ll use to make that 8-figure ask, major donor communications must do three things. This session will share what they are, show you lots of examples, and give you 5 writing and 5 design tips so you can produce better major donor materials in-house.

    Attendees will be able to…

    1. Understand three basic principles that underpin all major donor communications
    2. Learn to write and design better materials
    3. Reconsider donor engagement and communications strategically
    Speakers:
    Sarah Durham
  • Digital Security Training Successes: Use Fun, Not Fear
  • Room: 318

    My first time tabling at a conference as a digital security trainer, I realized that people were walking away with more fear than empowerment – the opposite of my intention! I had to develop techniques so everyone who approached us – whether IT professional or IT avoidant – could walk away with actionable, practical knowledge about a step they could take to make themselves or their organization more secure.

    I found that what works best is pairing specific threats with the simple actions people can take to mitigate them. Drawn from my experience sharing digital security tips while tabling and training, we will go over:

    • Quick activities to teach about security and privacy
    • Swag that doubles as threat modeling education
    • How to channel fear into confident action

    Learn how to make digital security personal, practical, and above all, fun!

    Speakers:
    Amanda Bennett
  • Don’t Get Played by the Product Demo!
  • Room: 343

    Ever wonder why the application you ended up with doesn’t look anything like the sales demo? What the salesperson showed with ease and grace now seems clunky and cumbersome? Do you feel you like you were sold a Tesla but ended up with a Yugo? This session will cover all the “tricks of the trade” from someone whose led hundreds of sales demos. We’ll explore ways to prepare for the demo, review the “tough” questions to ask, and give participants all the tools they need to ensure the demo is giving you the answers you REALLY need!

    Speakers:
    Rubin Singh
  • Don’t Micromanage Your Social Media Manager
  • Room: 326

    Managing is an equity issue! Often in the non-profit digital world, the person handling social media is someone early in their career. And just as often, this role is micromanaged. As we collectively work towards inclusion in our field, this micromanaged person is more likely to be someone whose identities are historically marginalized. Let’s collectively transform their early job experiences into ones of professional growth.

    It’s easy to fall into micromanaging with a role on the frontlines of communicating with stakeholders. But, it isn’t a wise use of your time or a way to develop your staffs’ skillset. In this Sprint Session learn concrete tactics that:

    1) build transparency into social media strategy and execution;

    2) create healthy boundaries for balancing the needs of multiple departments;

    3) and, empower your social media manager.

    Speakers:
    Stephanie Corleto
  • Experience Mapping: The Fundamentals that Drive Powerful Engagement
  • Room: 350

    This sprint will provide you with the tools you need to develop longer and more meaningful constituent relationships.  You will receive a step-by-step guide to design relationships from beginning to end with engagements that resonate with your audience’s motivations.  

    Specifically you will learn how to:

    1. Define your audience lifecycle with your organization
    2. Identify the “moments of truth” for you audience and ways to “surprise and delight” them
    3. Define the needs of your audiences over the course of their relationship with you
    4. Develop engagements specific to the needs of your audience

    You should attend if:

    • Your are about to implement a CRM system or redesign your website
    • You have a CRM and want to improve the advocacy and revenue results generated from your list
    • Your organization is not aligned around who your audience is or how to best engage them

     

    Speakers:
    Jan Kaderly
  • Front Office/Back Office, How to Facilitate Communication
  • Room: 327

    Even on the best of teams, there is often a divide between the ‘techies’ and ‘front office fundraisers.’

    Have you ever heard or said “I just want a report, how hard can that be? Why do they always have to make it so difficult?”

    Have you ever said or heard “Tell me what you want, I can’t write a report based on ‘oh you know, people that gave us some money recently.”

    There is often a large communication barrier between front and back office, the technical and those going out to get the gifts. This seminar is intended to help break down that barrier and improve communication and understanding between the groups.

    Speakers:
    Marianna Dostal
  • Impact Cascades: the Adaptive Approach to Evaluation
  • Room: 349

    Impact measurement is stressful. It’s vague.  It’s one more thing to do.  And then there’s the worry: “what if my results aren’t good?”  The fact that evaluation occurs only at the end of a project raises the stakes, minimizes learning, and makes adaptation impossible.

    But there’s a better way 🙂.  With the phased approach of an Impact Cascade, evaluation becomes an ongoing process.  Measurement becomes more diagnostic and less evaluative.  Assessing results becomes an opportunity to increase positive change.

    In this session, you’ll learn from Mary Joyce, the creator of Impact Cascades, how to:

    → Complete a simple 1-page cascade diagram;

    → Organize impact into a series of outcomes and associated metrics;

    → Collect data throughout the duration of a program so you can adapt and improve.

    Don’t let impact measurement deplete you.  Let it empower you and your organization.

    Speakers:
    Mary Joyce
  • Making Virtual Reality a Reality for Your Nonprofit
  • Room: 348

    Discover how nonprofit organizations can leverage virtual reality (VR) technology as an innovative tool for marketing and risk management.  Learn how virtual reality technology is changing the game for athletes with disabilities.  Representatives from Disabled Sports USA will share how VR is used to as a tool to introduce activities to prospective participants in a non-intimidating manner, a means to support teaching individuals with disabilities, and a way to rehearse high-risk scenarios with staff and volunteers to enhance program safety. Leave this session ready to create your own virtual reality experiences using a simple cell phone and headset combo that will engage your community on a whole new level!

    Speakers:
    Cayla Hammaker
    Julianne Mills
  • Mindfulness, Happiness, and Well-Being: There’s an App for That!
  • Room: 324

    Technology can be a double-edged sword. It can be a master of distraction or it can be a master of calm, well-being, and happiness. No matter your position at your organization, this fun session will preview apps that can help build resilience and create and sustain greater well-being in your life and your work.

    Speakers:
    Meico Whitlock
    Beth Kanter
  • Using the Donor Journey to Organize and Maximize Your Fundraising
  • Room: 322

    Relationships are the key to any successful awareness campaign or fundraising campaign, and nurturing lasting relationships is key to completing your organization’s mission.  The question is, how do you build these lasting relationships, especially with folks that are new to your organization?

    In this session will focus on nurturing relationships to drive donor retention. We will explore community engagement using a specific model: the “donor journey” process. We will walk you through the cycle beginning with content creation and deployment. We will review options for building a focused follow up campaign so you can show supporters the impact of your work.

    We will get away from the jargon of the industry and walk you through campaign pitfalls and successes.

    Participants will be eligible for a Sister Mary Jo bobblehead at the end of the session

    Speakers:
    Rich Dietz
    Aaron Tebrinke
  • Zapier, Appscripts, and Slack, Oh My! Automating All the Things!
  • Room: 323

    What parts of your job or volunteer role do you dread? What do you find yourself repeating? What would you do if you got time back in your day? In this talk, we’ll cover practical ways to automate your workflow and let the robots work for you.

    Specific tools we will cover include Zapier, Google Appscripts, and Slack bots. Come see examples of how these tools can be used to automatically remind you of important todos, collect signatures, generate templates, move data from one platform to another, send notification emails, and auto-respond to the questions you get all the time.

    You’ll walk away not only with a grasp of what’s possible, but with concrete knowledge of how to identify problems that can be solved with automation and ultimately translate that to something a robot can understand.

    Speakers:
    Nicole Lopez
1:30pm - 1:45pm
Break
1:45pm - 3:00pm
Breakout Sessions
IT
  • 10 Steps to Cybersecurity Maturity
  • Room: 329

    It’s easy to be overwhelmed by cybersecurity. Whether it’s data breaches, ransomware, hacked webcams or botnet armies powered by millions of smart light bulbs, many of us in charge of protecting our organizations’ and our clients’ information can be forgiven for wanting to curl up into a ball and hide. There are so many threats, how can we even keep track of them, let alone protect ourselves, our organizations and our constituents from them? This workshop will help you get a plan you can start on right away. We will break down cybersecurity into common-sense, understandable components that you can use to help your organization move toward greater cybersecurity maturity. We will help you understand how to think about what information is important to protect and how much protection it might need. Then we’ll give you specific tools, practices and templates to help you get started.

    Speakers:
    Ken Montenegro
    Joshua Peskay
  • From Chaos to Clarity: Practical Strategies for File Clean-Up
  • Room: 343

    Your organization’s folder drive once made sense, but time has not treated it well. Now there are files duplicated and saved any which way. Your colleagues have so much trouble finding what they need, they save documents on their desktops and personal folders just to be sure they can find them again.

    Cleaning up a folder drive can seem like a daunting task, but as the saying goes, “it takes time to save time”. Whether you’re considering a move to the cloud or trying to find some order in the chaos of a shared drive, this session will provide you with strategies to ensure that staff members can find the information they need to do their work. Learn how two organizations created clean file structures for their organizations through facilitated working groups, and walk away with some practical tips on creating and maintaining clean folder structures.

    Speakers:
    Julie Chiu
    Ilene Weismehl
  • Increase Your Impact With an Efficient Digital Ecosystem
  • Room: 337

    Rather than looking at systems such as your website and CRM as silos, wouldn’t it be better to understand how all of your tools fit together? In this session, we’ll walk through how to map your digital ecosystem, and how use that insight to create a roadmap for improvements which could include automated integrations, select custom functionality, and new tools to replace legacy systems. When the journey is complete, your team will be more efficient, you will gain a holistic view of how your constituents engage with your organization, and you can create more personalized, compelling digital experiences for your users.

    In this session, we’ll go beyond just creating a map, and take the next step of realizing a more efficent future in partnership with 1000 Friends of Oregon.

    Speakers:
    Gabe Carleton-Barnes
    Lev Tsypin
    Kate Bemesderfer
  • Online Communities for Member Self-Service and Member Management FTW!
  • Room: 328

    Major nonprofit, National Alliance on Mental Illness (NAMI), embarked on a project to create viable and robust online communities for members and affiliates. Beyond simple account self-service, members can renew membership, change chapter affiliation, donate securely online, and log educational volunteer documentation. Deep integration with NAMI’s CRM means that all engagement is recorded to the member record and can be included in impact reporting. Extending this self-service concept to affiliates, NAMI also rebuilt their tool NAMI360 for state and affiliate chapters so these employees and volunteers can manage their local affiliate via access to NAMI National’s CRM data. In this case-study style session, NAMI will discuss the genesis of this project, how the decision was made to pursue both a software solution and custom development, and how its two online communities have transformed the way members and NAMI team members self-manage, along with tips for planning a similar project.

    Audience members will leave with an understanding of the benefits of online communities for members or other audience groups and be able to convey them internally and to higher ups, along with concrete steps to plan and price such an initiative.

    Speakers:
    Liz Norton
    Katherine Jones
Fundraising
  • Everything I Know About Nonprofit Storytelling I Learned From Dungeons & Dragons
  • Room: 323

    She’d been on his trail for months.

    She’d spent every coin she had to get here. Every scar was a chapter in this journey to seek revenge upon the monster that devastated her village.

    The air whistles throughout the icy cavern. She shivers in her armor. She cannot falter now.

    Another step. Slow. Silent. She peers around the frozen stalagmite and sees it. Lounging on a pile of glittering treasure: the white dragon.

    She steels herself. Takes a deep breath. She draws her bow and takes aim.

    ———–

    From building tension, to creating worlds that feel real, to making space for the hero to shine, we’ll break down how to tell stories that grip hearts and grab attention, whether you’re playing with twenty-sided dice or writing your next fundraising appeal.

    After all, you might not be fighting dragons – but poverty, illiteracy, corruption and pollution make for great villains too.

    Speakers:
    Kirk Schmidt
    Charlotte Field
  • Is It This or Is It That? A/B Testing Success!
  • Room: 326

    Would you rather attend a session called A/B testing or maximizing results? Guess what … it’s the same session. Learn how to create A/B tests and reliably analyze the results to increase response and take your fundraising program to the next level.

    We’ll walk through real-world examples from Sempervirens Fund and many other organizations. We’ll share how to set up a test and analyze your results for statistical significance and high confidence in replicability. We’ll share examples of tests spanning direct mail, email, landing page, text, and digital ad testing across a wide variety of organizations—with an interactive voting session reviewing many nonprofit tests, ranging from simple tests to more complex and creative ideas.

    Let’s make sure we test our ideas before making assumptions that they’ll raise more money! Join us for specific ideas for testing and fine-tuning your program to get the very best outcomes from your audience.

    Speakers:
    Michelle Shefter
    Wendy Husman
    Jennifer Rist
  • No Money, More Problems: Driving Donations Through Better Volunteer Experiences
  • Room: 324

    Volunteers are more likely to become donors. And donors that volunteer are more likely to donate more. Our session offers 3 actionable ways to curate the volunteer experience to drive better fundraising outcomes, based on years of analyzing the behaviors of 1M+ nonprofit volunteers.

    You’ll walk away with a tactical, data-driven plan that you can present back to your organization and execute immediately. Our recommendations are based on two data sets: (1) Quantitative – 2 years of analyzing the behaviors of 1M nonprofit volunteers, including A/B testing different prompts, automated email/SMS messages; and 2) Qualitative – interviewing 50+ nonprofit stakeholders about how volunteers become donors, and vice versa.

    We’ll use the first 10 minutes to share our answers and data behind them; then, we’ll break you up into groups to workshop your individual plans (50 min). During the final 10 min, we’ll ask 1-2 groups to share their plans.

    Speakers:
    Anne Lewallen
    Adam-Michael Royston
  • Raise More by Knowing More: Become a Payment Processing Pro
  • Room: 322

    The intent of this session is to help non-profits keep more of their online contributions by empowering staffers to make more informed decisions about their online payment processors. We’ll provide a crash course in online payments so that attendees understand the terminology and basic functions. The presentation will explain how to consider payment processing as a function of an organization’s digital tools and how to evaluate providers based on the criteria that will be most impactful to an organization’s net revenue. Lastly, we’ll dig into some common blind spots around payment processing so that organizations can evaluate their current payments set-up and feel confident that they’re using the right processing services.

    Speakers:
    Christina Schnoor
    Lily Ickow
    Maureen Wallbeoff
Leadership
  • Black, Indigenous, and People of Color (BIPOC) and the Nonprofit Sector: Building an Inclusive Culture
  • Room: 348

    Fostering inclusive workspaces is an enduring value that helps make our sector more sustainable and is beneficial to all employees. Today, over 30 percent of the U.S. population are BIPOC, yet, only 10 percent of nonprofits have leaders of color. Our calling as individuals responsible for conceiving a vision for our sector’s future is to challenge and change this reality.

  • Hands-On Workshop: Data Dashboards for Mid-Sized Organizations
  • Room: 350

    This is a hands-on workshop for data neophytes (though those more experienced with data science are welcome too!) After covering the conceptual basics of data dashboards, we’ll dive in and build a dashboard of our own using a sample data set. We’ll work together to come up with some use cases drawn from real-life experience of workshop attendees, then consider how we might configure our dashboards to help us address those questions. We’ll explore various types of data visualizations that can be created with just a few clicks by non-profit staff who have limited or no knowledge of coding. This session will be highly collaborative, interactive, and above all, FUN!

    Speakers:
    Jeff Mann
  • Measure Big: How to Evaluate Impact at Scale
  • Room: 347

    How do you design a system of social impact measurement when the impacts to be measured are incredibly diverse and those doing the measurement are spread across the country?  This was the task of Code for America, whose Brigade Network boasts over 80 chapters of civic tech volunteers across the United States.

    In this session, you’ll learn from Brigade Senior Director Meredith Horowski and impact measurement specialist Mary Joyce how Code for America is using an iterative, participatory approach to develop its impact measurement system.

    Speakers:
    Mary Joyce
  • This Situation Calls for Leadership! Now What Do I Do?
  • Room: 349

    Especially in technology, today’s workplace is full of complexity. And complexity can drive conflict and misunderstanding while putting the entire team under pressure. A volatile mix that can easily derail any work, jeopardizing the team, the budget and the project itself. The tools of leadership can be leveraged by everyone, at all levels, to defuse difficult encounters, smooth crucial conversations and reorient and re-ignite a team’s passion. Come learn how bringing your heart and your curiosity forward can solve just about any team challenge. You’ll come away with insight into yourself and how you can be the pathfinder in a time of crisis. Learn some tools and approaches you can start using immediately that will help you at work and at home.

    Speakers:
    Lorraine Gordon
    Catherine Hyde
Marketing/Communications
  • 52 Tweaks in 52 Weeks to a Better Website
  • Room: 320

    You’re busy, your time is limited, and resources are stretched thin; yet you know your organization’s website could be better with some small tweaks that are proven to help increase constituent reach, engagement, and actions taken. In this session, we’ll talk through 52 easy-to-implement tweaks you can make over the course of one year that will leave you with a better, more engaging website. These best practices, each taking less than an hour to implement, will help you improve search engine optimization, increase visitor retention and return, and better engage constituents while also raising more money! This session is not software-specific, and even seasoned website managers will walk away with new ideas.

    Speakers:
    Chris Tuttle
    Dominique Hernandez
  • Building an Inclusive Communications Mindset (And Toolkit)
  • Room: 318

    “I know that I know nothing.” – attributed to Socrates, who isn’t recorded having said it.

    The first step to making communications inclusive is wanting it to be. The second is knowing that we probably don’t understand the diverse, numerous needs of ALL people and communities. If you’ve ever felt overwhelmed not knowing “the right thing to say,” or don’t understand accessibility beyond ADA compliance, an inclusive communications mindset can help.

    If we know that we don’t know and what we don’t know, we can approach what we think we know critically. In this session, we’ll get curious about who isn’t represented in our communications, practice tools to build empathy (understanding of others), and start questioning what is and isn’t inclusive – like words we choose, channels we use, and stories we tell. Instead of giving you accessibility and inclusion toolkits, this session will teach you how to build your own.

    Speakers:
    Bettina Sferrino
    Vanice Dunn
  • Diversifying Our Lists: Connecting With “Hard-To-Reach” Communities Online
  • Room: 319

    For our movement(s) to win and our organizations to succeed, we know that impacted communities — including people of color, queer and trans communities, working people, and women — must be centered, including and especially in our digital programs.

    Unfortunately, traditional strategies to grow non-profit lists often end up acquiring the same homogenous groups of (white, cis/het, and/or upper middle-class) supporters who don’t reflect the true diversity of our movements or leadership. In this training, we’ll show you how to design targeting — and develop creative — in order to connect with and engage traditionally “hard-to-reach” communities through your digital advertising program. We’ll be using the ACLU of San Diego & Imperial Counties’ campaign to build online power to address police brutality among communities of color in their region as our primary case study.

    Speakers:
    Gaia Croston
    Ky Albert
    John Padua
  • Not Fake News! Using Editorial Content to Tell Your Story
  • Room: 321

    In this era of accusations of “fake news” and partisan media, the ability to produce credible, high-quality storytelling is more important than ever. Learn how your organization can develop (and sustain!) an editorially-driven communications strategy to raise engagement and help current supporters, prospects and the public better understand why you do what you do. 

    We’ll discuss the role of blogging, op-eds, video, photography, podcasting and how you can use them in a multi-channel content stream to reach more people. We’ll also cover the skill-sets needed to be successful, how to mentor and cultivate inexperienced staff, and why ethics and high standards are so important.

    Led by experienced non-profit communications leaders (with journalism background), this session will share best practices and include many specific examples.

    Speakers:
    Bill Swersey
    Alejandro de Onis
Program
  • To App or Not to App? Program Engagement & Tracking
  • Room: 346

    Reflective nonprofit program managers ask themselves “How do I reach my volunteers/members/participants to better engage them in the activities that achieve my program’s goal?” The next question is often “But, how do we track their participation?”

    With the emergence of affordable mobile technology, it is common for program staff to explore the idea of launching an app. However! It is difficult to decide if an app is the right solution for their situation. This session will explore the process one nonprofit took determining if they should launch an app, what questions they asked, how they selected a vendor, and how they are using first phase learnings in the next iteration.

    This session will include a decision tree exercise, case study of a client that successfully navigated this decision, and tools to determine next steps including solutions that could be pursued when launching an app is not the answer.

    Speakers:
    Morgan Berman
  • Using Blockchain to Meet Program Goals
  • Room: 345

    Filter through the buzzwords and hype to get down to practical considerations when evaluating a blockchain solution for your program or organization. Based on a case study, attendees will walk away with a better understanding of how to decide whether blockchain is right for them. The session will start by introducing key concepts to figure out the ‘why’ of a potential blockchain product to see if it’s the best option. After covering high-level planning, we will look at how to kickoff a project with consideration for diverse stakeholders. This will include a brief look at processes like design thinking, creative problem solving, and user journey mapping. Finally, we look at creating measurable objectives and deliverables by reviewing some of the major platforms, applications, and tools that comprise the blockchain ecosystem, and what they offer.

    Speakers:
    Alexandra DeGrandchamp
    Elliot Talbert-Goldstein
  • Volunteers: The Heart of the Digital Revolution
  • Room: 344

    Australia has 4 million people not online and many of those who are online are not functionally digitally literate.  Leep has been running digital mentoring programs for 4 years. After struggling to establish a coordinated community response to digital literacy needs, Leep changed its approach and established an outreach program, running a network of hyperlocal one-on-one digital mentoring hubs. The secret to resourcing the network with limited funding was harnessing the power of volunteer digital mentors! 

    Our program spans more than 1,000 kms and covers communities in metropolitan, regional, rural and remote areas in New South Wales.

    We will share our failures, successes, strategies, experiences, tips and tricks for a thriving volunteer powered digital inclusion program.

    Speakers:
    Cecily Michaels
    Wendy Pearson
3:00pm - 5:00pm
Exhibit Hall Activities and Connect Sessions
More info to come...
7:00pm - 10:00pm
20NTC Official Party
More info to come...

Thursday

8:00am - 9:00am
Community 12-Step Meeting
9:00am - 1:30pm
Registration Open
9:30am - 10:30am
Brunch and Awards
Enjoy a live band and brunch together with friends and colleagues to start our final conference day. In a very short program, we will announce this year’s recipients of the NTEN Award, Rob Stuart Memorial Award, and the Lifetime Achievement Award from NTEN, joined by OpenTent. Our partners at Tides will announce the recipient of the Antonio Pizzigati Prize for Software in the Public Interest.
10:30am - 11:45am
Breakout Sessions
IT
  • It’s Not Your CRM It’s the Data
  • Room: 337

    So the finance team hasn’t been able to reconcile the last month for weeks, fundraisers don’t feel confident in understanding which of their programs are working and important donors keep getting multiple emails, meanwhile the data team struggles to pull a simple list of constituents. Everybody in the organization seems to have had enough of the CRM what we need is to invest in a shiny new technology solution? Wrong. More often than not the reason for the above come down to your data, whether it’s rogue spreadsheets, siloed teams, duplicates, lack of policies and procedures, or unclear accountabilities and responsibilities. In this session we will get to the bottom of the root causes of all your technology problems and understand the right approach to solving them now and putting the tools in place for the future too.

    Speakers:
    Alex Tom
    Chris Carter
Fundraising
  • 2 Teams. 1 Mission: Cross-Team Strategies for Marketing + Fundraising Teams
  • Room: 327

    Are your marketing and fundraising teams in conflict instead of cahoots? We’re here to discuss how these 2 teams can successfully work together with a unified game plan that allows both teams’ goals to be met while advancing the overall mission. Successful teamwork happens when the marketing team excels at informing and driving interest in the organization, which then creates onramps for the fundraising team to be able to build relationships with those interested individuals in hopes of moving them towards becoming engaged givers/donors. In this session you will hear from a diverse panel of nonprofit marketing and fundraising professionals who have taken different approaches to implementing these strategies successfully at their organizations.

    Speakers:
    Doug Burton
    Joe Beckler
  • First Time for Everything — Launching a Development Department
  • Room: 329

    Even if it’s just the hire of one person, launching a development department is a major milestone for a nonprofit. Yet many organizations rush this crucial moment, hiring quickly and all too soon feeling the pain of poor planning. This often results in many false starts and much time wasted before fundraising finally becomes stable. But it can be easier.

    In this panel, you’ll hear the experiences of four organizations that successfully built their fundraising team from the ground-up on the first try. From deciding what level to hire for, to figuring out CRM and other technology options, to managing the broad culture change that must happen, there’s an incredible amount of preparation and planning that is worth unpacking prior to posting a position for hire. You only get one first chance, and our goal is that in that first opportunity to build your team, your organization gets it right.

    Speakers:
    Justin Fyala
    Marisa Stubbs
    Loree Lipstein
    Tenille Patterson
  • What Do Nonprofits and Democratic Candidates Have in Common? Return on Ad Spend (ROAS)
  • Room: 328

    In order to get onstage in the 2019 Democratic Party primary debates, candidates were spending up to $70 in online advertising in order to generate just $1 of fundraising. No, that’s not a typo.

    But that’s not the full story: The reason that candidates were happy to spend 7000% more than their donations was that each candidate needed to have at least 130,000 unique donors as part of the qualifiers for the debate stage. And without a spot on the stage, their campaign would more or less end.

    Nonprofits can learn from this example when it comes to calculating a true ROAS, or return on ad spend. Is it just the money you raise in a fundraising campaign? We’ll look at how to calculate a true return on ad spend, and how you can apply the same principles to your own organization, and your digital strategy.

    Speakers:
    Alison Glazer
    Donna Whitney
    Cindy Iker
    Angela Kung
    Athena Anduiza
Leadership
  • Can Equity Be Measured? Lessons From a Great Collaboration
  • Room: 344

    We will use our recent collaboration with Union of Concerned Scientists to explore the question of how, why, and under what circumstances it can be beneficial to incorporate equity into an organization’s performance measurement framework. We share our experience working with UCS to develop their first-ever set of KPIs related to equity, and how we worked together with UCS staff and stakeholders to create systems to help monitor and measure their progress on these KPIs. By partnering effectively with UCS, we were able to figure out how technology and business process could be managed so that data pertaining to DEI metrics could be effectively collected, tracked, and monitored.

    This session will leave you feeling inspired and excited to jumpstart conversations with your colleagues about how your organization can measure its progress on DEI areas. You’ve talked the talk, it’s time to walk the walk–and measure the steps you’re taking.

    Speakers:
    Danielle Fox
    Vanice Dunn
  • Integrating IT: From Silo to Synergy
  • Room: 343

    Traditionally, Information Technology (IT) operates as a silo. There is growing recognition in our field that IT is not just about computers and networking. For a non-profit organization to be able to quickly and nimbly respond to changing conditions in the industry, IT must evolve from a standalone “cost center” to an integrated part of an organization’s operational and programmatic departments. Join this session for candid conversations with speakers from two organizations who are transforming IT from a silo to an integrated business function. Hear about the IT transformation journey: what has worked, what hasn’t, and what is still in progress. Leave this session with ideas for building IT capacity and increasing organizational effectiveness, regardless of resources or circumstances.

    Speakers:
    Lauren Feldman Hay
    Calley Heffer
    David Forrester
  • Starting in the Middle: Knowledge Management for Change
  • Room: 345

    Often when we are planning a change management effort, not only are we introducing a change in a system or a process or a workflow–we are also introducing a change to someone’s body of knowledge about how we do this work and how we work together here.  Even if the change being implemented has never been done before at the organization or in the community, we are always starting from somebody’s middle. If you don’t already have practices for knowledge management and internal communications in place, a change can be a good impetus to start.  Keep them going and future changes will be easier.

    Speakers:
    Dar Veverka
    Janice Chan
  • What Worked For Us: A Critical Reflection of NTEN’s Racial Equity Rooted DEI Work
  • Room: 326

    NTEN’s continued journey towards becoming an anti-racist organization has been a journey that has yielded successes, challenges, areas of growth, as well as an large amount of feedback and questions about what worked best for us along the journey.

    Indeed, there is no clear-cut template that an organization can follow to transform itself; an organization’s DEI Journey is uniquely its own. However there are a few common structural, managorial, and operational themes and roadblocks that organizations can learn about and then apply to their own work environment and structure. 

    This session seeks to provide a reflection and analysis of NTEN’s Racial Equity rooted DEI journey, its milestones, as well as its roadblocks that have led us to our current point in our DEI Journey. Get an inside perspective on the Internal processes, changes, reflections, and structure of how NTEN carved its own journey and what current issues, challenges, and roadblocks the organization is working with now and how community engagement has been utilized to help solve and work towards changing.

    Speakers:
    Tristan Penn
Marketing/Communications
  • Accessibility & Inclusion for Content Producers
  • Room: 348

    As justice-oriented organizations, nonprofits have a responsibility to make their content available to everyone, regardless of identity or ability. Ensuring your digital content is accessible involves stakeholders across your organization—not just developers. Content producers and marketers play a huge role in whether or not content is reaching the largest possible audience. Are you paying enough attention to accessibility in your content creation process?

    Improving the universality of your content will also:

    • Improve SEO
    • Increase video engagement
    • Remove jargon and make content more understandable to everyone
    • Provide users with more scannable, structured content
    • Make it easier to implement accessibility improvements in the future

    In this session, we will cover the key accessibility topics all content producers should be familiar with, and give you ideas for your own organization, including:

    • Alt-text
    • Video captions and transcripts
    • Plain language
    • Social media best practices
    • Formalizing accessibility guidelines
    • Accessibility and print materials
    Speakers:
    Rachel Crawford
    Michele Lunsford
    Megan Canning
  • Beyond Personas: Data-Driven Audience Insights and How to Use Them
  • Room: 347

    You probably know what a “typical” donor on your file looks like. But your supporters are anything but typical – they are the force behind your ability to change the world!  Summarizing your donor file with one or a few personas can leave you blind to who your potential donors could be and leave dollars on the table. Your supporters are constantly telling you who they are, what they care about, and how they want to hear from you. It’s your job to take all of that information and turn it into a constituent-focused, streamlined, digital marketing program.

    Piece of cake, right? In this session we’ll talk about how we’ve used advanced analytics to deliver the right message to the right audiences in the right channel – resulting in higher donor retention, cheaper acquisition, and excellent return on investment.

    Speakers:
    Allyson Goldsmith
    Michael Lott
  • Our Year of Email Deliverability Hell (And How We Survived)
  • Room: 346

    How do you aggressively grow your email list, but not deep-six your email deliverability? It’s a careful balance and not for the faint of heart.

    Chesapeake Bay Foundation (CBF) will walk you through their year of email crisis (including GDPR, spambots and more), their strategic approach to fix the problem, and the success they found.

    They’ll share the mistakes they made and the best practices they learned the hard way to keep their list and quality score healthy, while still meeting their business goals.

    You’ll get tips on email stewardship and engagement, email validation and audience suppression strategies that will help you create a healthy, great-responding list.

    Speakers:
    Joseph McLaughlin
    Ashley Anewalt
Program
  • Innovating from the Front Lines: Using Bottom-Up Innovation to Drive Programming
  • Room: 349

    Bottom-up-innovation is an approach in which leadership invites people on the front-lines of their work to propose innovative ideas that support an organization’s overarching strategic objectives. It’s an approach grounded in the belief that the people closest to daily problems have unique perspectives on how those problems can be solved. Bottom-up-innovation can be very effectively used to drive programming strategies, and it is an especially useful tool as nonprofits increasingly value how critical it is for those on the ground to have a say in the programming that affects them.

    In this workshop, participants will learn how to design and manage a bottom-up-innovation program. Furthermore, they will learn how to use this approach to not only create new programs but to also foster employee engagement and support marketing and fundraising. The workshop will be grounded in a real-world experience working with a New York nonprofit to implement this strategy.

    Speakers:
    Alejandro Crawford
    Pavel Madray
    Melisa Baez
  • Volunteer User Journeys: Increasing Conversion With Engagement Pyramids and Flowcharts
  • Room: 350

    How do you keep your best volunteers? How do you successfully convert new applicants to active members? How do you ensure that they don’t walk off in disappointment when you offer the wrong experience to a highly skilled volunteer?

    You need two tools:

    1. An engagement pyramid to prioritize your goals and roles
    2. A user journey flowchart to map, analyze, and optimize the volunteer experience

    In this interactive session, three nonprofits will share their own user journeys. Then we’ll get hands-on as we break into guided groups to create flowcharts that will help you identify how you can create better user experiences.

    Speakers:
    Elijah van der Giessen
    Ledy Espinal
    Jeanne Allen
11:45am - 1:00pm
Exhibit Hall Open — Lunch in the Exhibit Hall — Birds of a Feather
More info to come...
12:15pm - 1:00pm
Lunch Activity - Lunch Time Stroll

Join us for a lunch time stroll!

Join NTEN board member Beth Kanter for a 30-minute lunchtime stroll to take mini-break from the conference, get some fresh air, and network with other participants. It is called a "Stroll," to be as inclusive as possible - s stands for slowest person sets the pace for the group and roll is because not everyone walks some people roll!

Location: TBD

1:00pm - 1:00pm
Exhibit Hall Closes
1:00pm - 1:30pm
Sprint Sessions
  • 20 Tests in 30 Minutes
  • Room: 343

    Want to boost your email open rates, get more clicks, secure more donations, and increase gift amounts? Come learn about 20 A/B tests conducted on WWF’s emails and donation forms — what and how we tested, results we found, and changes we made. You are free to “steal” these ideas!

    Speakers:
    Gaby Gollub
    Sally Heaven
  • 30 Million Yearly Views: How I Grew Our YouTube Channel
  • Room: 328

    In just a few years the internet will be all mobile and mostly all video. According to Pew Research, 73% of US adults regularly use YouTube, while 69% use Facebook. YouTube is the only other online platform measured that matches Facebook’s reach, yet nonprofits rarely integrate YouTube in their video strategies. In this session, Mark will share tips and tricks that helped him grow Invisible People’s YouTube channel from 500k yearly views to now 30 million yearly views all with zero budget.

    We’ll talk about why short-form is a myth and long-form helps build loyal audiences. This session will help you create a successful video storytelling strategy on a limited budget and make a case for audience building over traditional campaign thinking.

    Speakers:
    Mark Horvath
  • Accessibility for Teams in a Hurry
  • Room: 344

    Accessibility is important, and now is the time to modernize your process so your site works for all users. But where to start? If you’re interested in accessibility, but not sure what steps to take to make your site more inclusive, this session is for you.

    We’ll start by introducing a shared vocabulary and discuss how teams can share responsibility for fixing and avoiding accessibility errors. Next, we’ll review some common issues and discuss best practices to fix them, including tips from our own workflow. Finally, we’ll share our favorite resources and tools to bring back to your team.

    Bring your curiosity, and learn how to make the web work for everyone.

    Speakers:
    Vicki Brown
    Jules Khong
  • Action Tips to Engage Hispanic and Latino Community Members
  • Room: 348

    More than 50 million people in the United States identify as Hispanic or Latino and the population is fast growing. By 2050, one in three children and one in three U.S. workers will be Hispanic or Latino. Make sure your organization is ready to invite this significant segment of our country’s future into your work—as volunteers, board members, donors, and those you serve. Gain a deeper understanding of research-based, trusted, and effective communications channels to reach and engage English- and Spanish-speaking Hispanic and Latino members of the community. Learn no- and low-cost strategies successfully used by nonprofits and schools like Girls on the Run of Montgomery County, Girl Scouts of the Nation’s Capital, and Latin American Youth Center.

    Take away actionable communications tactics to help your organization embrace the assets of, and support, this growing segment of our community.

    Speakers:
    Caitlin Mayo
  • Apps, Tools, and Tactics to Be a Nonprofit Olympian!
  • Room: 350

    Do you want your work to be faster, higher, and stronger? Are you looking for apps, tools, tactics, and resources to take home with you and implement right after 20NTC? This is the fun and engaging session you’re looking for! In this session, we will share our favourite resources that are accessible and affordable for organizations of all sizes that will help you go faster and more efficiently, raise higher revenues, and build stronger relationships!

    Speakers:
    Meico Whitlock
    Jason Shim
  • Bring ’Em Back: Planning and Managing Email Re-Engagement Campaigns
  • Room: 349

    What do you do with the subscribers on your list who just aren’t opening your emails? That’s where re-engagement campaigns come in. Re-engagement is the email marketing equivalent of reaching out to a bunch of old friends you’ve lost touch with and trying to reconnect with them. A few of them respond, a few might not, and a handful could actually become deep important relationships again. No matter what, the end result will help your organization with data cleanliness. Here’s how we suggest preparing for a re-engagement campaign and a few different approaches you can take for different segments of your inactive list.

    Speakers:
    Monica Malmgren
  • Cut the Drudgery: Using Python to Automate Routine Tasks
  • Room: 337

    Coding – that’s for software developers and computer science whizzes, right? Wrong! Coding is for EVERYONE and is an immensely practical office skill that could potentially save you hundreds of hours of drudge work annually, letting you get to the interesting stuff.  Plus it’s really fun! Python is known for its utility in data analysis, but you can also use Python to automatically generate and distribute reports, scrape websites for information, and more.  In this session, I will lay out the first steps needed to get up and running with Python, demonstrate what can be done using just a few lines of code, and recommend resources for getting started.

    Speakers:
    Ada Welch
  • Don’t Stop Believing — 4 Journeys to Engage Supporters Faithfully
  • Room: 345

    You can design a marketing automation Anyway You Want It. But to keep those supporters turning to you with Open Arms, make sure you’ve setup these four Journeys. Humane Society International’s Gabby Green and Raise the Roots’ Brandon Fuller will walk you through the different ways HSI has successfully configured four categories of automations to welcome and re-engage supporters, while growing monthly giving and birthday peer-to-peer campaigns. See the stats, emails, and automation designs, then learn how to setup your own.

    Speakers:
    Brandon Fuller
    Gabby Green
  • Everyday Accessibility: How Everyone Can Make Digital Products More Accessible
  • Room: 329

    When was the last time you thought about the colors of a graph you created in Microsoft Word? Have you ever taken a look at the item order on your Google Slides besides if it blocks another element?Digital accessibility is about more than just adding code for screen readers on your website. It is about ensuring that every product eliminates barriers for people with disabilities. And that includes documents, presentations, and other media besides your website. You don’t need to be a web developer to make digital accessible! Learn tricks to make documents and presentations made with Microsoft and Google more accessible. We’ll cover data visualization, color choices, alternative text, and other formatting

    Speakers:
    Laura Patch
  • Get Your Sheet Together: Building a Content Audit Google Sheet
  • Room: 347

    About to redesign your website? What content is coming over? What is being moved automatically? Manually? What needs editing? What needs a complete re-write? What needs to die? Who’s doing what? What pages need an SEO boost? What URLs will need to redirect to a new URL?

    HOW THE HECK DO I KEEP TRACK OF IT ALL? 

    This is your standard Content Audit 101 session, focused on a tactical demonstration of how you can use the power of Google Sheets to develop a master Content Migration plan to keep you sane throughout your redesign.

    Speakers:
    Kristin Johnson
  • Project Management for Nonprofit Content Marketing Simplified
  • Room: 346

    The key to producing regular quality content is strategizing with your team or finding creative resources to produce what you need. Using a solid strategy helps make sure what you produce supports your nonprofit’s marketing and fundraising goals.

    To create valuable content, you need to establish a process working with those who know the subject best, whether you work alone or with a team. By following the process you establish for your content creation, you will provide value to both your site visitors and your SEO strategy. Ultimately, you’ll build a stronger and bigger community around your nonprofit’s mission.

    In this talk, we will cover the following topics:

    1. The Importance of Regular New Content
    2. Establishing Goals and Strategy
    3. How to Work With Your Team and Find Other Resources
    4. Defining a Process
    5. Connecting and Automating Your Workflow
    6. Measuring and Monitoring Your Success
    Speakers:
    Matt Cromwell
    Taylor Waldon
  • The Zen of IT Security: Balancing Safety and Usability
  • Room: 327

    We’ve reached a point where digital crime is ubiquitous and professionalized, and almost every kind of non-profit work requires entrusting data to the very platforms that the bad actors are targeting most heavily (e.g., Cloud productivity suites, Electronic Medical Records systems, etc.). Given the scale of today’s threats it’s tempting to think that the only way to be secure is to implement every possible protection available, no matter what the cost to day-to-day productivity.  But this stance often makes organizations less safe, because everyone gets so burned out by trying to follow all of the rules and restrictions that they ultimately stop paying attention to any of them, including the ones that really matter.  In this session, we’ll talk about the core precautions that are key to combating today’s threats, and strategies for maintaining a strong security stance while also promoting productivity and general quality of life.

    Speakers:
    Jordan McCarthy
  • Website Design Tweaks Can Make a Big Difference
  • Room: 326

    Optimizing your website doesn’t always mean a complete redesign. This session will equip you with strategies and methodology on how you can make small changes to your website that deliver big results. You’ll learn how to achieve the highest return on your efforts and how to track the results.

    Topics we’ll cover include:
    -how users interact with websites
    -design best practices
    -landing page optimization

    You’ll leave this session with concrete and achievable takeaways that you can implement right away on your website.

    Speakers:
    Ceci Dadisman
1:30pm - 1:45pm
Break
1:45pm - 3:00pm
Breakout Sessions
IT
  • Before Data Visualization — How to Get Your Data in Place?
  • Room: 337

    Everybody loves a good data story, but the question is how you build a data mart to make the most impactful visualization to tell your story.

    In this session we will talk about building data marts optimized for visualization. We will explore techniques for cleansing and transforming data to create a unified view for data visualization. We will explore different visualization tools and their limitations and data systems in the AWS and Azure cloud.

    Speakers:
    Maushumi Mavinkurve
Fundraising
  • Fundraising Resiliency — How to Maximize Your Revenue in Wild Times
  • Room: 329

    Fundraisers need to build resilience into their programs so they can maximize their revenue and be responsive to an ever changing external environment.  This session will give you examples of how to use automation and targeting to retain long-term and new donors.  It will show you how to create a resilient annual plan, adjust it on the fly, and choose events to upgrade donors to become monthly givers and mid-level donors.

    You will walk away with practical examples that can be applied by any organization with a staff of any size.  You will better understand how to track performance and adjust as new challenges and opportunities arise over your fiscal year.

    This session will include case studies from organizations working in the Latinx, LGBTG, and African-American communities  to show how to tailor your approach to your supporter audience.

    Be ready, be resilient, and maximize your revenue in a wild world.

    Speakers:
    Melissa Wyers
  • Grassroots Email Fundraising: Not Just for Presidential Candidates
  • Room: 327

    Small-dollar donors are powering the presidential election — and they could be your supporters, too! This political giving is not far removed from charitable giving: Millions of people across the country are chipping in $5 or $10 online because they believe their candidate will make the country a better place. Take advantage of this massive moment of giving happening from coast to coast by investing in grassroots digital fundraising. We’ll team up with an organization that is getting it right and cover how nonprofits can use email fundraising to reach these engaged small-dollar donors; build authentic, long-term relationships; and make your fundraising more sustainable.

    Speakers:
    Adri Rosemebrt
    Brian Gomez
Leadership
  • Racial Affinity — Vision For the Future
  • Room: 328

    Attendees of Color Only – This is not an educational session like other NTC sessions. There is no presentation or learning outcomes. This session will have a facilitator team in the room to support the group. The facilitator team is available to support any group activities or conversations as appropriate based around (but not limited to) visioning for the future, as well as feedback from those who join the session.

    Speakers:
    Vanice Dunn
    Melissa Chavez
    Raj Aggarwal
  • Team-Care, Not Self-Care: Building Resiliency in an Era of Burnout
  • Room: 343

    Want to learn skills to prevent burnout and most importantly, to build a better team? You can do both by fostering wellness talks and activities. We invite you to test the theory that building work cultures that support mental and emotional health means working more effectively together.

    NTEN participants will experience directly how talking about oppression and equity within the context of our common humanity (literally, we are all taking care of human bodies) allows us to quickly shed shame, embrace empathy and cultivate cultures of well-being.

    These three presenters are electrifying expert trainers who connect with diverse audiences daily. They will provide immediate impact as well as plant seeds for the future of each participant’s own personal and organizational development.

    Speakers:
    Susan Comfort
    Mariam Abdullah
    Tyecia Powell
Marketing/Communications
  • 2020: Digital Volunteer Frontier
  • Room: 346

    It’s 3 a.m., and your social media notifications are blowing up. You might be helping people respond to a crisis. Maybe your awesome advocacy campaign has gone viral. Or, you’re facing a media scandal.

    An online press release is not going to cut it. You need the capacity to respond to hundreds, even thousands of comments. Who can you call?

    Digivols. Red Cross relies on digital volunteers, aka “digivols,” a trained network of ambassadors to triage social media and engage the community.

    We will show you how to build a digivol team that can support you 24/7 from the comfort of their smartphones. You’ll learn how to empower volunteers in day-to-day social media monitoring, combatting misinformation, storytelling and fundraising. The best part? Digital volunteers can work for any size of organization.

    Featuring hands-on tips from Sara Falconer, Director of Digital Communications for Canadian Red Cross, and Sithara Fernando, Fort McMurray evacuee, digivol, and creator of the Fernando Foundation for mental health.

    Speakers:
    Sithara Fernando
    Sara Falconer
  • Stop Redesigning Your Organization’s Website — Start Evolving It!
  • Room: 345

    It used to be best practice to fully redesign a website every few years, if only to keep up with rapidly evolving technology. But major redesigns can be extremely costly in many ways: besides typically requiring lots of money, they can also suck up a huge amount of staff time, affect SEO, and alienate users already familiar with your site (Imagine the uproar if you woke up tomorrow and Facebook was completely redesigned!).

    The smarter way to approach modern website maintenance is to budget for gradual, ongoing changes — ideally informed by A/B testing. In this session we’ll talk about the ins and outs of making this philosophical shift to “evolution, not revolution,” from budgeting, to tools, to vendor relationships, to assessing whether your current site is amenable to this sort of user-friendly, data-informed incrementalism.

    Speakers:
    Ben Byrne
    Alison Hinchman
    Lisa Chensvold
Program
  • AI for Good: A Machine Learning for Programming Case Study
  • Room: 348

    We’ve all read the articles about how Artificial Intelligence (AI) is the next frontier in nonprofit technology – but what kind of problems can machine learning solve for your organization? Are there applications beyond fundraising? What data and processes does your organization need to start taking advantage of AI technologies now.

    Through a case study on machine learning for program management, we will show how AI technologies can fit into your organization’s strategy, and describe a sample implementation at a direct service organization. This presentation will cover:

    • The kinds of questions machine learning can answer well – and those it can’t
    • The data and processes your organization will need to take advantage of machine learning
    • How machine learning can help you better understand the factors that contribute to program effectiveness
    • How to use machine learning to predict program outcomes
    Speakers:
    Adam London
    Winston Berger
    Taisa Grant
  • Don’t Flake Out: the High Cost of Free Labor
  • Room: 347

    The average person shows up to their volunteer shift ~50% of the time. For organizations that deploy volunteers for mission-critical actions, this degree of unpredictability can be crippling. The good news is flakiness can be minimized, conditioned through strategic messages and social commitments. (After all, would you be a no-show if all your friends were coming, too?) Having studied and tracked what motivates 1M+ nonprofit volunteers to show up or not, we’ll share how we reduced flakes by ~30% and offer three things you can start doing now (online and offline) to increase the chances that those who say they’re going to show … actually do. We’ll use the first 15 min to share our answers and data; then we’ll spend the rest of the time in small groups designing actionable plans, tailored to each organization, that you can execute immediately to drive a more predictable and engaged volunteer workforce.

    Speakers:
    Anne Lewallen
    Renata Sahagian
  • Workforce EdTech: Select & Integrate Tech for Adult Learner-Workers
  • Room: 349

    Looking for resources to help you integrate technology to increase the impact of your adult basic education or workforce development program? Do you have lower-skilled, frontline staff in your organization you would like to better support in meeting their upskilling and career goals? In this session, we’ll connect and learn from one another’s practical experiences, exchange tools and resources, and apply newly acquired knowhow to creating action plans for using technology to confront an existing problem within your organization or workforce ecosystem. Leaders from World Education, ISTE, and Jobs For the Future will lead you through interactive activities to learn how to leverage new resources such as WorkforceEdTech.org and ISTE’s Skillrise.org framework to help your organization better supporting lower-skilled adults in meeting their education and career goals.

    Speakers:
    Josh Copus
3:00pm - 3:45pm
20NTC Farewell in West Pratt Lobby
3:00pm - 5:00pm
Optional Community-Driven Events and Tours
More info to come...