Printable Agenda

Tuesday

7:45am - 8:00am
NTC Kickoff
Join us for a welcome message where we'll preview what to expect from the first day of the NTC and how to get the most out of your time at the NTC.
8:00am - 8:30am
Warm-up Activities
Get yourself ready for a day of education and networking with yoga, meditation, and active sessions.
Day 1 Coffee Chat
Warm up for a day of sessions and connections by enjoying your coffee or a snack as a community. No slides, no presentation, nothing formal. This daily session will include community members sharing their excitement for 21NTC, talking about tips and ideas they picked up in breakout sessions, and more. Just as you may have eavesdropped on conversations with table mates in-person, this is a chance to listen in on what others are thinking about and learning at the conference without any expectation that you turn your own video on. Bridget Jackson and Farra Trompeter will host each day with a rotating line up of community member guests. See who's joining on day 1.
Community Conversations
In between all the educational sessions are informal conversations ranging from the professional to the fun. Suggest a topic for small group networking!
Community 12-Step Meeting
NTC Marketplace
Check out the NTC Marketplace to connect one-on-one with our sponsors. Like the exhibit hall at in-person events, this is a chance to learn about sponsor products and services and find out how they can help your organization meet your mission. There's always a chance to win valuable prizes, too!
8:30am - 9:30am
General Session
Keynote
  • Keynote Session featuring Ruha Benjamin
  • Room:

    Join us for our first 21NTC keynote featuring Ruha Benjamin, who specializes in the interdisciplinary study of science, medicine, and technology; race-ethnicity and gender; knowledge and power.

    Speakers:
    Ruha Benjamin
    Amy Sample Ward
9:30am - 9:45am
Break - Time to rehydrate!
9:45am - 10:45am
Breakout Sessions
Digital Inclusion
  • Creating Inclusive Online Training
  • Room:

    We spend a great deal of time, money and effort building online courses to achieve meaningful learning outcomes and impact – shouldn’t it also be a priority to ensure that all of our learners can actually access, understand, and relate to the content and images we use?

    Join the Cornerstone OnDemand Foundation as they take you along on their online learning journey towards becoming more inclusive and representative of learners of all ages, races and learning styles and improving accessibility for users with common vision or learning impairments. 

    Learn actionable tools and take-aways for how you can make minor shifts in your online training to have major impact.

    Speakers:
    Kim Hagan
    Leah Hunsicker
  • Hidden Figures: Bias in Big Data and Predictive Analysis
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    Big data and artificial intelligence/predictive analysis is increasingly influencing our society and our behavior. One of the challenges with making data-driven decisions in your program is the over-representation of biased data – especially around gender, racial profiles, and ethnic backgrounds. This discussion will focus bias in your data – it’s impact, detection, and mitigation strategies. It offers nonprofit leaders a set of recommendations, best practices, as well as supporter-focused techniques -all of which will promote the fair and ethical deployment of data-driven decision making.

    Speakers:
    Dutch Cosmian
    Ashley Bryant-Baker
    Kathryn Ellsworth
Fundraising
  • Beyond Personas: Data-Driven Audience Insights and How to Use Them
  • Room:

    Speaker: Matt Derby, Senior Vice President, M+R

    You probably know what a “typical” donor on your file looks like, and you may have even built out some personas and journeys for them. But that’s only the beginning! Organizations have the power to deliver a truly supporter-centric program that relies on the combination of behavioral data and enhanced demographics rather than gut instinct, staff opinion, and stereotypes. This session will demonstrate how to not only better reach your known audiences but find the hidden markets that may hold the key to your future fundraising success.

    Piece of cake, right? In this session we’ll talk about how we’ve used advanced analytics to deliver the right message to the right audiences in the right channel – resulting in higher donor retention, cheaper acquisition, and excellent return on investment.

    Speakers:
    Matt Derby
    Madeline Stanionis
    Allyson Goldsmith
  • There’s a First Time for Everything… Launching a Development Department
  • Room:

    Even if it’s just the hire of one person, launching a development department is a major milestone for a nonprofit. Yet many organizations rush this crucial moment, hiring quickly and all too soon feeling the pain of poor planning. This often results in many false starts and much time wasted before fundraising finally becomes stable. But it can be easier.

    In this panel, you’ll hear the experiences of two organizations that successfully built their fundraising team from the ground-up on the first try. From deciding what level to hire for, to figuring out CRM and other technology options, to managing the broad culture change that must happen, there’s an incredible amount of preparation and planning that is worth unpacking prior to posting a position for hire. You only get one first chance, and our goal is that in that first opportunity to build your team, your organization gets it right.

    Speakers:
    Loree Lipstein
    Suling Miller
    Kevin Hinton
  • Workshop: From “My Bad” to “All Good.” How to Repair a Mistake in Donor Communications
  • Room:

    Ever drop an email with a mistake in it? Misspell the name of your executive director? Give the wrong date for your gala? Variable fields fail to populate? Send an email to the wrong segment? You’re in good company.

    As soon as the mistake is discovered, you’ll want to fix it fast. This interactive workshop will provide you with a framework for how to approach messaging when you’re in crisis mode. You’ll also get a handy checklist to make sure you’re covering all the bases of making things right again.

    We will invite you to submit your mistakes both in advance and in real-time. We will highlight our process for determining when and how to communicate with constituents to resolve the mistakes, what the follow-up message should be. The workshop will include breakout opportunities for participants to problem-solve along with us.

    Speakers:
    Julie Sint
    Claire Thomas
    Shefali Rao
IT
  • Achieve What Matters Most: Identifying and Prioritizing Technology Needs
  • Room:

    One of my favorite tracks of study in business school was Economics.  I really enjoyed “The Economy Today” course I took.  There are four basic economic questions that any economy should answer:  what goods to produce, how to use resources in the production process, who receives the finished goods, and when to produce these goods.  Similarly, there are important questions to answer in today’s technology economy:  what technology resources we need, how much should we invest, when should we invest, and who will benefit from the investment?   Also, an organization’s ability to manage its human resources requires them to effectively manage the amount of time their technology and non-technology staff are spending on learning and adopting technology solutions among competing programmatic and operational priorities.  This session will seek to help nonprofit IT leaders answer the above questions and discuss different ways to identify and prioritize technology needs.

    Speakers:
    Derrick G. Gilbert
    Lauren Feldman Hay
    Laura Quinn
  • Workshop: Removing Digital Barriers – How to Evaluate Accessibility in Your Websites
  • Room:

    Have you ever felt excluded from any activity? Thousands of people live that feeling every day due to the barriers that exist in society. Web accessibility is one of the rights that users have when using and browsing our websites.

    In this workshop you will learn the importance of evaluating the accessibility of websites to eliminate those barriers in the digital field. You will be able to know how to use an evaluation tool for your website and verify if it complies with modern web accessibility regulations.

    Explore new tools to boost your accessibility skills, learn how to interpret the guidelines from the WCAG 2.1 and where to find very useful resources.

    Speakers:
    Alberto Rojas
Leadership
  • Changing Nonprofit Structure to Further Equity
  • Room:

    This is a moment to dream of a new nonprofit sector — one prepared to meaningfully confront the dizzying systemic barriers to justice in our world. Alas, institutionalized nonprofits struggle to imagine something different. We are too accustomed to the world as it is, and too accustomed to the benefits we enjoy from the current nonprofit industrial machine.

    But we don’t have to have the answers, we just have to be accountable to our communities. Really accountable. Structurally accountable. 

    In this session we’ll discuss ways to meaningfully and radically share power with our communities through alternative governing bodies, changes to board structure, empowered internal committees, even inclusive facilitation techniques. Through the stories of grassroots organizers and member-led organizations we’ll explore what it means to truly give up power with the goal of dismantling white supremacy and other forms of systemic oppression.

    Speakers:
    Sam Chenkin
    Elicia Gonzales
  • Emerging Tech Trends and their Impact on Social Good
  • Room:

    Emerging tech trends such as AI, bots, livestreaming, deepfake videos, influencers/creator culture and IoT are changing the world we live in. This session can help you understand what’s coming. We’ll provide some thoughts on what’s relevant for nonprofit organizations and how you can prepare to navigate or even take advantage of coming innovations to propel your org’s mission, During this session, we’ll discuss how trends such as AI, deep fakes, chat bots, and more will affect our ability to connect and communicate, and how they’ll impact causes and campaigns. During our discussion, we’ll dispel myths and incorrect theories about emerging tech and tell you what you need to know in order to begin recalibrating in advance of the next tech wave. 

    Speakers:
    Cheryl Contee
    Kamika Dunlap
  • Workshop: How to Be a Great Digital Transformation Leader
  • Room:

    Successful digital transformation leaders have a vision, empathy, a diverse toolbox, and a whole lot of grit. If you’ve got a digital transformation project in your sights, now is the time to assess if you have what it takes to make your project a resounding success!

    During this interactive workshop, we’ll provide you with practical tools for becoming a self-aware and successful digital transformation leader. You’ll take a rapid assessment to gauge your strengths and weaknesses and then receive tried-and-true “recipes” for overcoming challenges based on your leadership style and skill set. You’ll come away knowing how to assemble a well-matched team of collaborators and champions to help bring your project to a successful completion, no matter how ambitious or far-reaching.

    Whether you’re working on a team of 30 or are a solo superstar, get hands-on strategies for knocking your next digital transformation project out of the park!

    Speakers:
    Sara Teitelman
    Lindsay Dahl
Marketing/Communications
  • Conversational Marketing: Using Chatbots to Support Your Nonprofit’s Mission
  • Room:

    Research shows that the average conversion rate on a website is generally around ~1%, which means that a lot of the hard work that is put into creating good content isn’t resulting in the right amount of user engagement. As nonprofits continue to focus on a more digital approach to doing their work, they are also challenged to try new approaches to better engage their web visitors in real time.

    In this session, we’ll discuss how nonprofits can implement a chatbot strategy, also known as conversational marketing, to better connect with audiences through a two-way conversation. We’ll hear from the Council for Advancement and Support of Education (CASE) about how their conversational chatbot “Casey” has allowed them to streamline their FAQ response, move users along the conversion path faster, and provide valuable support to members who have greater needs but less time to browse.

    Speakers:
    Christina Crawley
    Rachel Roberts
  • We vs. Me: Building messaging for a movement
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    In the face of several crises and moments of reckoning, more and more nonprofit organizations are beginning to band together in service of movements that benefit the collective sector and the larger world. Approaching movement messaging—the language that unites and is utilized by many voices and agendas—is complex and multifaceted, but telling the right story can be a gamechanger that inspires allegiance, participation, and large-scale impact. This session will serve as a guide for communicating about “we” rather than “me” in service of movement building.

    Speakers:
    Hannah Thomas
    Morgan Fletcher
Program
  • Choose Your Own Adventure: Create a Fun Volunteer Activities Program
  • Room:

    When COVID-19 shut down in-person services across the world, volunteer programs had to make a choice whether to bid their volunteers farewell or get creative. At Multnomah County Library in Oregon, Liza Dyer, CVA knew she had to pivot. One big shift was Summer Reading, the library’s largest youth volunteer program with nearly 900 in-person volunteers 2019. In the scramble to create something meaningful for the community and volunteers, a street team-esque volunteer program was formed with 222 volunteers advocating for reading in their neighborhoods and online. At the City of Plano, Texas sat Corina Sadler, CVA facing her own crew of teen volunteers ready for news from the volunteer program. While scrolling through social media her plan took shape. What if teens were able to earn hours through a game that featured several ways to stay engaged? This at-home service game was a success and led to other organizations across the country replicating it to engage their teen volunteers.

    Speakers:
    Liza Dyer, CVA
    Corina Sadler, CVA
  • Racial Affinity Session: Connections and Healing
  • Room:

    Attendees of Color Only – This is not an educational session like other NTC sessions. There is no presentation or learning outcomes. This session will have a facilitator team in the room to support the group. The facilitator team is available to support any group activities or conversations as appropriate based around (but not limited to) Connections and Healing, as well as feedback from those who join the session. These sessions will be a zoom link provided in the agenda with an access passcode posted in the Private BIPOC Nonprofit Professionals . If you’d like the access code to the Racial Affinity Space, please request to join the online group. Once admitted, the passcode will be posted as a pinned announcement.

    Speakers:
    Sebrina Owens-Wilson
  • What Nonprofits Should Know About Online Censorship
  • Room:

    When the Internet Society announced that it was selling the Public Interest Registry to private equity firm Ethos Capital, many NGO leaders worried that as a for-profit company, the registry might be susceptible to pressure by governments to censor nonprofits’ websites. In an increasingly global NGO sector, repressive governments have become ever savvier at exploiting the policies of online platforms, domain name registries, and other intermediaries to silence their critics.

    Here in the US, new censorship laws can also bring challenges to nonprofits’ ability to work effectively. Recent legislation aimed at fighting human trafficking has thrown nonprofits’ harm reduction work into a legal gray area.

    In this session, we will discuss the “weak links” that can be exploited by governments and other people in power to silence nonprofits’ work and how nonprofits are working together to fight back.

    Speakers:
    Cara Gagliano
    Dia Kayyali
    Jessica Dheere
    Sarah Deutsch
  • Workshop: Using Dashboards for Real-time Campaign Monitoring and Decision-making
  • Room:

    Dashboards have the potential to revolutionize how your organization monitors, visualizes, and reports data-especially when running complex omni-channel campaigns.

    We’ll show you how to find the digital metrics that matter to your organization’s mission-driven impact campaign, and how to use simple, user-friendly dashboards to monitor current campaigns and inform future ones. Data is most meaningful when it can tell useful stories for a variety of stakeholders. Easily visualize campaign data to help your team maximize its digital impact with a template to get you started!

    We’ll also reveal how PRX used simple custom dashboards before, during, and after its large, multi-channel campaign to inform each step of their marketing strategy. Using a discovery dashboard, they were able to synthesize past campaign data into compelling, actionable insights that further solidified future strategies. Then, a real-time campaign monitoring dashboard allowed them to monitor progress and make informed decisions using live data.

    Speakers:
    Christina Lu
    Nicholas Azulay
    Austin Boyer
10:45am - 11:00am
Break - Grab a snack!
11:00am - 11:30am
Breakout Sessions
Digital Inclusion
  • Diversity & Inclusion for System Implementers…Let’s Do Our Part!
  • Room:

    While many technology companies have implemented elaborate diversity and inclusion programs for their staff and leadership, most system implementers do not realize how inequities in the nonprofit sector are perpetuated through implementations itself. This workshop will explore the value of approaching system implementation through a D&I lens, uncovering equity “blind spots” that often get missed – from recognizing the missing voices at the table to understanding the power dynamics involved in decision-making, together we’ll surface practical ways to be mindful in our work.

    Speakers:
    Rubin Singh
  • Eliminating Bias in User Personas
  • Room:

    Communicating with a variety of supporters and stakeholders can be a difficult task. Digital is vast: Stop making assumptions about where you need to show up and craft an audience-informed communications strategy built on specific needs and behaviors. Learn how to gather, analyze, and build significant insights on qualitative conversations and translate them into meaningful action points alongside a more structured quantitative approach. We’ll discuss how to plan, conduct, and analyze simple user research, and pinpoint user behaviors that will anchor your digital strategy and online presence. This will inform your site’s core content, segmentation and communication across digital properties, and even lead to developing a flagship digital product for your organization. This is the power in building something informed by your constituents-your biggest champions-rather than building on assumptions. 

    Speakers:
    Natania LeClerc
Fundraising
  • 5 Insider Lessons to Nail Your Next Virtual Event
  • Room:

    Virtual events are here to stay, and we need to adapt to the ways it’s changed the fundraising landscape, together. Join the Classy team as we share our top five lessons on how to nail your next virtual event. You’ll gain actionable takeaways that you can apply to your virtual fundraising events, discover how to maximize attendee engagement, and learn how to retain your supporters after the event is over.

    Speakers:
    Taryn Crowder, CMP
    Brooke Burkhardt
  • Simple Changes to Your Email Communications That Raise More Money
  • Room:

    COVID 19 has significantly shifted the ways nonprofits can effectively “get in front of” their audience. In-person events and meetings have had to be postponed indefinitely. This has made nonprofits’ online presence all the more vital to their ongoing sustainability.

    One area of that digital presence that is tied directly to organizations’ fundraising capability is email communications. In this session, we’ll look at simple techniques nonprofits can employ to make their email communication efforts more effective.

    This session is specifically geared toward small nonprofit teams that do not have a full time communications or digital marketing person (or team). We’ll walk through simple strategies that are easy to implement by anyone with basic understanding of email marketing. Participants will walk away with simple, free tools and strategies to implement at their organization to better harness their opportunities for online fundraising through email.

    Speakers:
    Bonnie Hough
IT
  • An Intranet That Rocks! Introducing The Hub!
  • Room:

    The Kresge Foundation has undergone a major overhaul of its intranet. The new intranet called “The Hub”, which resides on a SharePoint platform called Valo, launched in September of 2019. It has become a critical means of communication among staff especially during the pandemic and the social uprising. It is also a wealth of information for new staff and serves as an integration point for other systems, electronic forms and dashboards. This presentation will show how The Hub integrates with PowerBi, DocuSign, the Kresge Internet, Active Directory, Okta and several other systems used by the foundation. 

    Speakers:
    Wendye Mingo
    Jacob Graveldinger
  • Backups Aren’t Disaster Recovery: Effective DR Planning for Your Organization
  • Room:

    While having backups is important, backups are not a disaster recovery strategy. A backup is a copy of your data. A DR plan will help you prepare for, respond to, and recover from unplanned downtime, and return your operations to normalcy.  Unfortunately, many people make the mistake of not knowing the difference and their organizations end up paying the price when a network goes down or a disaster occurs. This session will discuss the differences between data backups and DR and will provide information on how to create an effective DR plan for your organization.

    Speakers:
    Kimico Myers
  • Building a Robust Cybersecurity Defense
  • Room:

    Building a robust cybersecurity defense for your organization is like building a house. Start with a strong foundation, and go from there. In this presentation, we will walk you through the multiple layers of cybersecurity defense necessary to protect your organization’s employees, resources, and data. In addition, we will review the vulnerabilities, scams, and other social engineering tactics that put organizations at risk every day and what you can do to minimize your own risk using best practices.

    Speakers:
    Randy Hyshiver
  • Respect Your Donors with Gender-Inclusive Data
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    Using gender pronouns and salutations can make or break an interaction with any donor, but especially trans and nonbinary donors. Don’t narrow your prospects by assuming donors feel most respected by traditional gendered titles. Improve your relationships and grow your base by embracing gender-inclusive data practices.

    Speakers:
    Jude Shimer
  • Tracking: Finally! A Useful, Comprehensive, Actionable Technology Tracker
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    In this session we will talk about how to set up a Technology Tracker for your organization that is a comprehensive list of all the software and technology tools your organization uses. The benefits of this tracker include budget planning, redundancy prevention, enabling a renewal calendar, and understanding expertise needs across the team. We will go over an example of a Technology Tracker that has worked for our organization and talk about what’s worked, what hasn’t, and our plans for the future.

    Speakers:
    Aparna Kothary
  • Website Performance: Optimization Tactics for Speed, SEO, Accessibility, and UX
  • Room:

    With the ever-growing digital divide observed in recent years, good website performance is more important than ever. Billions of people across the globe use under-powered devices and have access to limited bandwidth. Measuring and optimizing website performance is the key to reaching a broader audience. In fact, it is such a crucial part of accessibility that Google now factors speed into their ranking algorithm. In this session, you will learn all about how performance affects your site and your users, how to test your website’s performance, and how to make speed a part of your long-term web strategy. This session will also include access to a performance monitoring spreadsheet that automates most of the work and compares key metrics over time. You’ll come out of this session with the knowledge your team needs to take your organization’s website to the next level and the tools to start monitoring performance immediately.

    Speakers:
    Alfonso Gómez-Arzola
Leadership
  • CIO Roundtable: How Technology Is Helping Us Through a Crisis
  • Room:

    With so many people working, learning, and living during at-home orders, technology has become even more important to keep up collaboration, community, and the running of your organization’s mission. Join Cloud for Good and accomplished nonprofit CIOs for an in-depth roundtable discussion on how to navigate the technological terrain created by COVID-19 and what life will look like post-pandemic.

    Speakers:
    Tal Frankfurt
    Edima Elinewinga
    Eric Jordan
  • Supporting Off Grid partners – What we learned from Covid19
  • Room:

    The pandemic is hitting people with little or no connectivity the hardest. How could organizations working with partners/clients in these environments be effective with our physical pandemic restrictions? TINFA is a non profit working with rural schools in Guatemala. The schools are closed. The kids have no device, no internet. 

    How do you pivot and adapt in a changing environment ?

    How can we bring our off grid partners back to the table, when we can’t reach them?

    How do we reach the kids we serve, keep them learning and engaged in school, despite schools being closed? 

    We will share our success and our failures, as we are actively working with teachers and directors and students of elementary schools. We will also share our plans for improving our future post Covid19 program, thanks to our learnings. 

    Speakers:
    Emma Le Du
    Cesar Puac
Marketing/Communications
  • 10 Common Accessibility Issues (And How Fix Them)
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    Do you need to address the accessibility of your current website? We’ll show you a step-by-step process you can take towards implementing web accessibility. 

    We’ll begin by recapping what accessibility is and teach you how to identify potential issues. We’ll also review the most common accessibility issues. You may not be able to address all the issues on every part of your website at once but addressing the most critical web accessibility issues can go a long way. We’ll give you ideas on how to prioritize these repairs and help you create a plan for ongoing monitoring and maintenance

    Speakers:
    Martin Cacace
  • Build Your Email List for Engagement
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    When it comes to your email list, bigger isn’t always better. A big email list could be filled with people who haven’t opened or clicked in ages, increasing your email costs while dragging down deliverability and response rates. A smaller, more engaged email list can be far more effective.

    Hear how one nonprofit transformed its email program by focusing on engagement. You’ll learn how to:

    • Spot the signs that you have an email engagement problem
    • Find and eliminate “ghosts” and “zombies” from your email list
    • Set new goals for engaged email list growth
    • Create communications plans, metrics, and benchmarks to help you reach your goals
    Speakers:
    Judy Freed
  • Consentful UX
  • Room:

    We want our websites to stand out. Website makers are often pressured to keep users’ attention, no matter what it takes. This often means attempting to “engage” users in ways that we would never dream of doing with someone face-to-face: interrupting them, stalking them around a web page, and using deceptive language to get them to remain on a site or take a particular action.

    Even if these UX tactics can garner us a few extra newsletter subscriptions or donations, does that mean we should use them? While engaging some users, are we driving others away?

    We use the framework established by the Consentful Tech Project to look at common UX patterns, including modals, “manipulinks”, and other dark patterns, and consider how they can erode user focus, attention, and trust. We will share better examples of UX patterns that are respectful of users, and strategies to get stakeholders on board.

    Speakers:
    Clayton Dewey
    Johanna Bates
  • From Exploitation to Empathy: Ethical Representation in Fundraising Communications
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    Since the term “poverty porn” first appeared in 1981, much has been said about the exploitation of human suffering to inspire charitable giving. Yet for all that we’ve learned over the last four decades, many organizations still struggle to communicate their impact in a way that authentically represents the issue and preserves the dignity of those affected by it. How do we portray our beneficiaries as their own agents of change, while admitting that they also need our help? How do we emotionally connect our donor to our clients, without simplifying their challenges or minimizing cultural differences? In a refreshing take on this provocative issue, Caliopy Glaros  invites attendees to move beyond shifts in lexicon and imagery and to embrace methods that both challenge assumptions and inspire empathy.

    Speakers:
    Caliopy Glaros
Program
  • Community Engagement 101: Fostering Human Connection and Collaboration Online 
  • Room:

    Our world is increasingly reliant on virtual collaboration. At the same time, techniques for driving genuine engagement and collaboration online often fall short of what is needed. What to do? Ideal State, digital transformation partner to the social sector, has lived this challenge since 2015.  We have designed and run several online communities for our clients, which include some of the largest U.S. foundations and nonprofits. In this session, we will share practical knowledge, tools, and experiences—good and bad—based on our years of experience. Participants will also be introduced to Ideal State’s free online toolkit for planning successful online communities, which was developed in collaboration with the W.K. Kellogg Foundation to spearhead the new #OpenChange online community for changemakers. Join us to unlock the full potential of virtual collaboration for building inclusive community, and to upgrade your skills for the new world of work.

    Speakers:
    Carrie Boron
    Sara Teitelman
11:30am - 11:45am
Break - Email can wait. Take a few minutes to stretch!
11:45am - 12:45pm
Community Conversations
In between all the educational sessions are informal conversations ranging from the professional to the fun. Suggest a topic for small group networking!
NTC Marketplace
Check out the NTC Marketplace to connect one-on-one with our sponsors. Like the exhibit hall at in-person events, this is a chance to learn about sponsor products and services and find out how they can help your organization meet your mission. There's always a chance to win valuable prizes, too!
1:00pm - 2:00pm
Breakout Sessions
Digital Inclusion
  • A Whole New (Virtual) World: Building Pathways for Tech Beginners
  • Room:

    As the country shut down in 2020, adult learners were suddenly stuck in an all-digital world. Digital inclusion leaders developed the Digital Navigators model in response, and on-the-ground nonprofits like Byte Back implemented it in real life. Theory and practice came together to help us reach adults without access to internet, a laptop, or foundational computer skills. The 23-year old nonprofit shifted to meet the needs of adult participants, moving to a virtual classroom with people who had never logged into email or been on Zoom.

    They also brought urgent needs to the attention of the Washington, DC community and policymakers through advocacy campaigns. The digital divide is not an unstoppable force, but it is one we need to fight back together on. This session will provide short and long-term solutions for digital inclusion on the ground and advocacy.

    Speakers:
    Yvette Scorse
    Mark Rivera
    Priyanka Sharma
  • Workshop: Designing Accessible Data Visualizations – 10 Quick Wins
  • Room:

    Accessibility doesn’t need to take all day. And accessibility shouldn’t just be a box-checking exercise to satisfy paperwork requirements.

    You’ll learn 10 quick wins for designing accessible data visualizations. These small edits can have a big impact for our coworkers, board members, and funders who have color vision deficiencies, hearing loss, or learning disabilities–and for all of us who are pressed for time.

    For example, you’ll learn how to choose graph colors that are legible for people with color vision deficiencies (1 in 12 men that we work with). You’ll also learn why we’ve got to start removing legends (and what to do instead) and which software settings to avoid because they aren’t accessible.

    After we cover these 10 quick wins, we’ll practice revamping a graph together. You’re welcome to submit your graphs or dashboards ahead of time for inclusion in the session! Just get in touch with the presenter.

    Speakers:
    Ann Emery
Fundraising
  • Taking Giving Spree Online: Planning a Successful Hybrid Fundraiser
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    For ten years, the Adams County Community Foundation’s annual Giving Spree had been Adams County, Pennsylvania’s day of giving where the community came together to learn about and support local nonprofits. The event is a primary funding source for numerous nonprofits. And because of the challenges created by the pandemic, donor participation in 2020 was more important than ever to sustain the community.

    Only this year, it would have to be held virtually.

    The Community Foundation set an ambitious goal of $2,020,000 for the event, a 59 percent increase over 2019. They met and exceeded that goal.

    In this session, we’ll discuss the process of planning a virtual and socially distant version of an event that has always depended on close interaction with donors. We’ll also learn how the Community Foundation promoted the event and kept it not just on people’s calendars but on their minds and in their plans.

    Speakers:
    Jennifer Dyer
    Ralph Serpe
  • Workshop: 19 Things Your Donors Told You During the Pandemic
  • Room:

    If 2020 has taught us anything it’s that “Donors are gonna donor.”  Whether you were asking or not, pivoting or standing still, donors across the board told us a lot about how they feel about the sector, causes that are important to them, and the importance of good in the world.  Were you listening?  During this interactive workshop, we’ll look at the major trends in giving during the pandemic, particularly through the lens of philanthropic psychology and interpreting the data.  We’ll use all of that information to help you create a fundraising and communications plan that can weather any storm by applying the lessons from what donors have told us through their giving and who they are as individuals with big, caring hearts.

    Speakers:
    Clay Buck
    Sam Laprade
IT
  • AI for Nonprofits
  • Room:

    Join us in this session geared toward nonprofit leaders and staff who either currently use or are considering AI to streamline operations, increase capacity, and integrate end-to-end data intelligence to power deep organizational insights. We will explore AI technologies that are relevant for all nonprofits, and we will help you prioritize your organization’s next steps to successfully use AI tools in your own programs.

    Speakers:
    Darrell Booker
    Kristina Newton
    Kara Branch
    Demetria Ali
  • Creating Change Champions, Not Just Change: Tips for any System Roll-out
  • Room:

    Come learn about our journey of wins and misses migrating to Salesforce together as a client and consultant partnership, and what we changed with our upgrade to a staff-championed system four years later as coach and coachee. We aim to inspire you with new tools and mindsets for when you are supporting your team in learning and adopting new technologies – and maybe even learning those new technologies yourself along the way. We are excited to get to share the insights we’ve gained together from some of our more challenging and exhilarating days – including how to flip some common roll-out pitfalls and how to stay agile, relationship-driven and mission-focused through these leaps we take as techies.

    Speakers:
    Staci Myer-Klein
    Kayleigh Collins
  • How to Maximize Moments of Peak Engagement
  • Room:

    When one of your supporters RSVPs for a volunteer opportunity, signs a petition, or donates to your organization, they are highly engaged and often get the “helpers high.” Don’t let this moment go to waste: make another ask to increase your donor conversation pipeline, your network of advocates, and your base of volunteers. 20% of donations on Mobilize come on the back of event sign-ups, and 10% of event sign-ups come from an event suggestion that appears moments after an advocacy action, like signing a petition.

    Speakers:
    Jocelyn Strauss
Leadership
  • Put Me In, Coach: Fostering Professional Coaching In Your Organization
  • Room:

    A wealth of knowledge, creativity, and potential is locked inside your employees’ brains. To unleash it, you need to establish a culture of professional coaching across your organization. 

    In this session, we’ll explore how to do this—from the soft skills a coach needs to be successful (e.g. empathetic listening, critical thinking, etc.) to how to actually implement a coaching program. You’ll get practical tips for building communication flows, crafting feedback systems, setting goals, and getting executive buy-in. 

    With a coaching culture in place, you’ll enjoy the benefits of greater collaboration, productivity, and team morale. 

    Speakers:
    Nick Weynand
    Derrell Bradford
  • The CFO’s Guide to Strategic Planning
  • Room:

    The scope of the Nonprofit Finance Leader’s role is constantly expanding. You now have to balance the duties of accounting while playing a transformational role in driving your organization’s strategy. Due to these expanded responsibilities, there is a tension between financial and strategic roles and an intensified need for better data to inform decision-making.

    Join JMT Consulting’s Founder and CEO, Jacqueline Tiso to learn how you can overcome this tension to spend less time on accounting tasks and invest more time developing a strategic plan for your organization. You will learn about the 4 roles for strategic CFOs – The Responder, The Challenger, The Architect, and The Transformer – and discover answers to questions such as:

    • How will your organization differentiate itself to deliver its mission?
    • What management systems and processes are required to succeed?
    • What is mission-driven strategy?
    • How can the CFO role contribute to a mission-driven strategy?
    Speakers:
    Jacqueline Tiso
    John Davidoff
    Jolie Bou
  • Workshop: Emerging from All-Zoom, All The Time – Finding Optimal Tech-Life Balance
  • Room:

    Digital wellness is the active process of mindfully using digital technology in ways that foster a healthy, fulfilling, and balanced life. It has become an essential skill and organizational norm due to working remotely because of COVID-19. While there are many wonderful benefits of technology, there is also a growing set of unintended consequences from digital overuse, including text neck, eye strain, anxiety from FOMO and more. As we emerge from working as distributed remote or hybrid teams, digital wellness will become even more important as more workplaces adopt artificial intelligence.

    This session will share practical tips and strategies for avoiding technology burnout, essential skills for advancing your organization’s mission and getting stuff done virtually, and how your organization can adapt and thrive in a post-COVID world.

    Speakers:
    Beth Kanter
    Meico Marquette Whitlock
  • Workshop: Is Your Technology Really Working? Best Practices for Tech Audits
  • Room:

    If only you could clone yourself.

    Organizations often underestimate the potential impact technology has on efficiency and scalability. It isn’t surprising that most organizations aren’t fully optimizing what current technology makes possible.

    • Is there information that would empower your teams to be more effective if accessible anytime, anywhere?
    • Does your organization portray transparency through self-service access to information?
    • Is your team spending unnecessary time on documentation, data entry or manual reporting?
    • How do your constituents want to engage? How can you make it easy, intuitive and seamless?

    Get a strategy roadmap and list of key questions to guide your organization through the process of identifying areas that can be improved and managed through automation. We’re not talking about replacing anyone’s job. We’re talking about making everyone’s time more on-mission and impactful.

    Speakers:
    Gena Dellett
Marketing/Communications
  • 10 Training Tips to Transform Your Team into Content Creators
  • Room:

    Nonprofit communications teams face two challenges with digital content creation. 1. How to create relevant content now while simultaneously planning for future opportunities? 2. How to work with program staff to ensure you’re getting the most authentic stories of impact from your organization’s work in the community.

    Wu Yee Children’s Services, a San Francisco-based child care and early education nonprofit, faced and overcame these exact challenges. Their commitment to sharing their mission, combined with Mission Minded’s expertise in brand and digital strategy enabled Wu Yee to transform program staff and key brand ambassadors into content creators and advocates. With tools such as recorded social media trainings and a branded toolkit, content creation became a shared responsibility of multiple stakeholders rather than solely falling on their communications team.

    We’re eager to share how your team can build this capacity, creating a consistent flow of authentic, brand-centered content across your digital channels.

    Speakers:
    Julie Grawe
    Rosie Powers
    Virginia Cheung
  • Carpe DM: SMS Acquisition, Growth, and Retention
  • Room:

    The average American spends over three hours a day staring at their phone – and, outside of holding the world’s recorded information and all the cat GIFs one could ever dream of, these devices represent a tremendous opportunity to break through the competition and meet your audience where they already are online. 

    In this session, you’ll hear from Anne Lewis Strategies and Sandy Hook Promise about how the organization was able to acquire more than 100,000 new SMS subscribers in under two months – subscribers who have shown a response rate 15 times greater than their email counterparts. You’ll learn a variety of ways to acquire these ultra-committed supporters as well as the right content mix and cadence to continue sending to ensure your mission is never left on read.

    Speakers:
    Aaron Teskey
    Penny Muldoon
    Duncan Stewart
Program
  • Black Church: A different kind of nonprofit
  • Room:

    The goal of this session is to explore the relationship with the African American church, technology and nonprofit program management.

    Most churches provide many social services to their communities; sometimes without the benefit of grant funding and especially in black and brown underserved communities. Nonprofits serving the same communities can form unique partnership with African American churches. These partnerships can serve to meet the needs of the people, build trust and scale programming.

    The discussion will include examples of current digital inclusion programming as an example of a unique partnership in the nonprofit space.

    Speakers:
    Oliver Richmond
    Timothy Farmer
    Aneta Lee
    Adam McKee, III
  • Foodbanks in Focus: How technology builds capacity
  • Room:

    Before COVID-19 more than 37 million Americans, including 11 million children, faced hunger every day. Now add staggering unemployment claims, school closings, and self-quarantine mandates. Today, more than ever, people are relying on community food programs. The challenge many programs face is dwindling food donations and shrinking volunteer numbers.

    GIS is a critical tool that food banks, food pantries, and communities can use to offer critical support across America.  In this session, we will cover some of the key workflows for foodbanks including vehicle routing, volunteer management, and reporting and tracking donations. These processes can insure equitable outcomes for food distribution. We will look to understand how technology can make processes more democratic, transparent, and efficient.

    Speakers:
    Rebecca Lehman
    Daniel Taitelbaum
    Jake Erlich
  • Workshop: Creating Engaging Digital Experiences and Moving Operations Online
  • Room:

    Venture 2 Impact, joined by Google for Nonprofits, are hoping to take the stage at 21NTC for a 60-minute interactive & action-oriented session that encourages audience participation.

    Venture 2 Impact, based in Halifax, Canada, works to break the cycle of poverty by connecting skilled professionals with the communities that need their support. Before the pandemic, they had tech experts travel around the world to lead workshops and trainings. But when travel was no longer safe, they reassessed their entire strategy  to move their operations online and use technology to inspire hope.

    To provide support to the communities they serve, they created an action-oriented digital event featuring nonprofits and corporations. With 75 attendees from 5 countries, they learned about creating online panels & breakout sessions, adapting content for new challenges, and more. We are excited to share these learnings, along with best practices and tools to navigate the virtual environment.

    Speakers:
    Isha Mishra
    Fadi AlQassar
2:00pm - 2:30pm
Community Conversations
In between all the educational sessions are informal conversations ranging from the professional to the fun. Suggest a topic for small group networking!
Music, art, and relaxation time!
Join us for live performances, art exhibits, and an opportunity to share these experiences with the community.
NTC Marketplace
Check out the NTC Marketplace to connect one-on-one with our sponsors. Like the exhibit hall at in-person events, this is a chance to learn about sponsor products and services and find out how they can help your organization meet your mission. There's always a chance to win valuable prizes, too!

Wednesday

7:45am - 8:00am
NTC Day 2 Kickoff
Join us for a welcome message where we'll preview what to expect from the second day of the NTC and how to get the most out of your time at the NTC.
8:00am - 8:30am
Warm-up Activities
Get yourself ready for a day of education and networking with yoga, meditation, and active sessions.
Day 2 Coffee Chat
Warm up for a day of sessions and connections by enjoying your coffee or a snack as a community. No slides, no presentation, nothing formal. This daily session will include community members sharing their excitement for 21NTC, talking about tips and ideas they picked up in breakout sessions, and more. Just as you may have eavesdropped on conversations with table mates in-person, this is a chance to listen in on what others are thinking about and learning at the conference without any expectation that you turn your own video on. Bridget Jackson and Farra Trompeter will host each day with a rotating line up of community member guests. See who's joining on day 2.
Community Conversations
In between all the educational sessions are informal conversations ranging from the professional to the fun. Suggest a topic for small group networking!
Community 12-Step Meeting
NTC Marketplace
Check out the NTC Marketplace to connect one-on-one with our sponsors. Like the exhibit hall at in-person events, this is a chance to learn about sponsor products and services and find out how they can help your organization meet your mission. There's always a chance to win valuable prizes, too!
8:30am - 9:30am
Breakout Sessions
Digital Inclusion
  • Do No Harm: Create Your Org’s Ethical Oath for Data/tech.
  • Room:

    Doctors take the Hippocratic Oath. Google the phrase “data technology hippocratic oath” and you’ll see that there is already a mainstream conversation about the ethical responsibilities inherent in data & technology work. Seth Godin speaks frequently on the responsibility of programmers and designers to consider the ethics of their work. What does this mean for mission-driven organizations and program evaluation? In this session we will cover a wide range of topics under the umbrella of ethics for data and technology work, and start to draft Ethical Oaths for our own organizations, teams, and/or individual work. We’ll grapple with questions such as, “How do we know if our work is causing harm?”, “How do we make decisions about data privacy and security that do no harm?”, “What data/tech accessibility issues do we have?”, and hold ourselves accountable (in writing) to the effort to do no harm with our data & technology.

    Speakers:
    Emily Hicks-Rotella
    Samantha Shain
    José Luis Marantes
  • To Support Human Rights, You Must Prioritize Inclusion
  • Room:

    In a time when many organizations are talking about human rights, few are walking the walk when it comes to fully embracing inclusion of marginalized identities. In this session, staff from the Disability Rights Fund will share how inclusion is baked into every aspect of their approach from overarching strategy to technology choices, communications channels, and grantee convenings. As a funding intermediary supporting emerging disability rights movements around the world, “nothing about us without us” guides an inclusive approach that is critical to the success of the work itself. Staff will share examples, best practices, and the case for why inclusion is both the right thing and the smart thing to do to advance your mission.

    Speakers:
    Jen Bokoff
    Arlene Wilson-Grant
    Kerry Thompson
    Vashkar Bhattachearjee
  • Workshop: Check Yourself – A Guide to Digital Accessibility Audits
  • Room:

    Perhaps you know the basics and importance of accessibility, but you haven’t fully implemented the standards on your website and digital communications channels. In this session, participants will review basic terms, tips, and resources, and will walk away with tools to help audit their own channels. Participants will not only take actionable steps toward identifying accessibility weak spots, but will also feel empowered to continue the work of creating a more inclusive and compliant digital ecosystem within their organizations.

    Speakers:
    Rachel Kribbs
    Katelyn Gerber
Fundraising
  • Digital fundraising in 2021: The power of small-dollar donors
  • Room:

    2020 was a historic year for organizing. People showed up in many different ways to support their communities, whether that was advocating for racial justice, supporting health care workers and other essential workers in the fight against COVID-19, or highlighting the necessity for reproductive justice and action on climate change. Small-dollar donors and the nonprofits they support have played a crucial role in these fights, proving that grassroots, digital fundraising *is* organizing, and that this movement is here to stay. We’ll be joined by three other organizations to reflect on the lessons learned in the past year and assess how nonprofits can retain and grow small-dollar donor power online in 2021.

    Speakers:
    Adri Rosemebrt
    Christine Miranda
    Emily Griffin
  • Fundraising Resiliency–How to Maximize Your Revenue in Wild Times
  • Room:

    Be ready, be resilient, and maximize your revenue in a wild world.

    Donor data, technology, behavioral economics and proven fundraising strategy come together in this session to show you how to raise more money in times of changing demographics, economics, and politics.

    Fundraisers need to build resilience into programs that will better retain donors and grow annual value.  Presenters will give you examples of how to use automation, personalization, segmentation and behavioral data to develop better donor journeys.  It will show you how to create a resilient annual plan, adjust it on the fly, and choose the best opportunities available.

    You will walk away with practical examples that can be applied by any organization with a staff of any size. 

    This session will include case studies from organizations working in the Latinx, LGBTQ, and African American communities and others to show how to tailor your approach to your supporter audiences.

    Speakers:
    Melissa Wyers
    Evan Parker
  • Workshop: Beyond Wealth-Scoring: Hyper-personalization with a complete view of your donors
  • Room:

    Your donor data offers substantial insights beyond capacity alone. Go beyond wealth scoring in your direct response program to drive engagement, response and donor loyalty. Learn how to take command of your data and leverage the demographics, affinity and philanthropic priorities of your donors – while connecting various datasets to get a complete picture of donors. We will share how organizations are activating insights and driving response through pinpoint segmentation.

    Speakers:
    Ryan Carpenter
    Jamie Spiva
IT
  • 8 Questions to Ask Before You Start a New Website
  • Room:

    It’s happened to you: You’re putting together requirements for a new website, but when it comes to your existing technology, you don’t know what you don’t know. Do your third-party software platforms integrate with each other? How much content needs to be migrated? You need to gain a clear picture of your current technology so that you can move forward with your new website as quickly and efficiently as possible.

    Based on over 20 years of experience building websites, we’ll explore the most common tech issues we see when beginning a new web project. You’ll gain knowledge around processes like content migration, CMS requirements, single sign-on, and everything in between. You’ll understand what questions to ask your team before involving an outside agency or getting too far in the process. We’ll walk through some examples of how to evaluate what you’re working with and how to meet your organizational goals.

    Speakers:
    Stephen Tidmore
    Layne Ransom
  • Migrations Without Migraines: 10 Keys to a Painless CRM Change
  • Room:

    Every year hundreds of organizations make a decision to move to a new fundraising CRM. If that’s YOUR organization this year, you might be the lucky staffer whose job will be to wrangle data and people, while still performing the rest of your day-to-day responsibilities. Don’t start having nightmares – with the right mindset (and the right set of tools in your toolbelt), you can lead your organization through a life-changing transformation. In this session, you’ll learn 10-ish keys to leading a CRM migration that will elevate you to Superhero status within your organization. At this session, you’ll learn:

    • How to gain an understanding of all your existing data and programs
    • How to identify which data “sparks joy”
    • How to think like a product manager when prioritizing needs
    • Strategies for coaching even the most reluctant staffers into falling in love with their new system
    Speakers:
    Michelle Shefter
    Brooke Heller
    Johanna Mingos
  • More Data, Not More Problems: New Approaches to Data Hygiene
  • Room:

    The more data your nonprofit generates, the more likely you are to have duplicate, incorrect, inconsistent and incomplete data. Poor data hygiene reduces deliverability, wastes postage on duplicate or incorrect addresses, decreases donations, and delivers faulty personalization that diminishes donor experience.

    In conjunction with Jackson River, OpenDoors USA and American Jewish World Service have developed unique data hygiene and management processes that extend beyond deduplication and address standardization to improve donor experience and eliminate costly data errors. Their solutions leverage data collection and matching integration options with Salesforce to support a range of tangible benefits including bidirectional synchronization of donor records between the CRM and the fundraising solution; automating complex householding; and creating distinct data structures and flows for different regions and different kinds of gifts.

    In this session, we’ll discuss each organization’s data management pain points and model the decision-making, planning and implementation of their innovative solutions.

    Speakers:
    Jennie Corman
    Jesse Teasley
    Tony Magill
    Rick Ortega
    Rachel Furey
    Beth Friedmann
  • Workshop: Draw a Map to Clarity
  • Room:

    Group decision-making for technology projects can go awry for many reasons: Do you all agree on a project’s needs, audience, and what success looks like? Do you know if you’re solving the right problem? It’s crucial to make these decisions before investing time and money in a project (e.g., revamping a website, moving to a new CRM, auditing a process), but it’s not always easy to communicate about them. Visual communication can help! Beyond the picture itself, the process of creating a picture together can help us “see” more clearly, and helps techies and non-techies get on the same page. We’ll share a few types of visual thinking methods, and how and when to use them. Not artistic? Not a problem! If you can draw a box and a straight(ish) line, you can communicate visually. We’ll also discuss using these methods through the life of a project.

    Speakers:
    Adrienne Figus
    Janice Chan
    Brianna Ilyse Collins
Leadership
  • AI, Algorithms & Data: The Benefits & Risks for Nonprofits
  • Room:

    For the last two years, we have been studying the ways AI is being to advance social change efforts. In particular, we recently released a study supported by the Bill & Melinda Gates Foundation (http://www.ai4giving.org) on using AI to expand giving and philanthropy.  Using AI well creates an opportunity to scale the impact of program delivery with limited resources, and engage with technology companies as partners to solve big problems.

    We will provide an overview of the AI toolset, how and when it works best to advance organizational efforts. We will also highlight the technical and ethical challenges of using AI. For instance, enormous, clean data sets are needed and they generally don’t exist for most NGOs, transparency and accountability about how data are being used is essential, and, perhaps most importantly, staffs need to control the technology and not the other way around.

    Speakers:
    Beth Kanter
    Allison Fine
  • Digital Maturity: How Will We Know When We Get There?
  • Room:

    Almost 30 years into the web, organizations have radically transformed to incorporate a new digital reality. We’ve plunged into new channels (first websites and email, then social, mobile, text, ads, voice, and the beat goes on). We’ve hired digital staff and built departments (once just webmasters, now digital campaigners, content strategists, analysts, and other specialists).

    But what does reaching digital maturity actually look like? And how will you know when you get there?

    Using 2-3 forward-thinking nonprofits as examples, we’ll map the stages of digital maturity in nonprofits. We’ll help you assess where your organization is developmentally and identify what this means in practical terms: the evolution of your staffing and structures, practices, tools and tactics. And we’ll talk about what happens in the digital-first future, when we might no longer need “digital teams” because digital touches every role in the organization.

    Speakers:
    Misty McLaughlin
    Shannon Miller
    Molly Brooksbank
    Tatenda Musapatike
Marketing/Communications
  • Let’s Talk About Race: Inclusive Communications
  • Room:

    How does your organization talk about racial equity across your communication channels?

    Join Harlem United, a health service provider serving Harlem in New York City, and Safe Horizon, the nation’s largest victims services organization in a 60 minute discussion about discussing race and racial equity with your audiences.

    Session will include strategies for making your communications more inclusive. Communications channels can include digital, mail, annual reports and other channels. Are you perpetuating stereotypes when telling your story? Are you calling out institutional racism? Can you uplift positive stories celebrating diverse communities? We will talk about some concerns and risks, and strategies for mitigating these risks, and offer some easy take aways to bring back to your work.

    Discussing race is a journey.  Join us for some experiences from along this journey.

    Speakers:
    Rob Dickar
    Mari Eva Mendes
  • Unlocking the Secrets to an Effective Dashboard
  • Room:

    Every organization wants the perfect set of metrics and dashboards, few actually end up with them. In this session, we’ll demonstrate all the steps required to help you get to an effective dashboard, from wrangling with your data to the moment a team member actually changes behavior based on a data point they found in their dashboard. This session will provide a case study in how environmental legal nonprofit Earthjustice partnered with digital studio Measure Creative to build a suite of dashboards for the entire Earthjustice digital communications team: social media, email, website, editorial, digital fundraising, and digital advocacy. We’ll dive into identifying Key Performance Indicators, wireframing the layout and design, building in Google Data Studio, and facilitating team discussions about the insights and recommendations in each dashboard.

    Speakers:
    Devon Smith
    Zarah Patriana
    Christian Anthony
    Mariana Bellot-Flores
  • Workshop: Develop an Effective Marketing Strategy
  • Room:

    Now, more than ever, your marketing and outreach needs to standout and solve a problem or answer a question. Our inboxes, social media feeds, and profiles are inundated with content – but what is the content we care about? What matters to us? How should you position messaging to serve your mission, foster trust in your communications, and result in the engagement and audience experience you desire?

    This workshop will be a hand-ons opportunity for junior marketing team members to think about the critical questions that guide the development of a strategic marketing plan. We will also discuss how the high level strategy is then translated into a tactical plan and how the tactical action plan in turn maps back to the strategic objectives and KPIs.

    Speakers:
    Karlyanna Kopra
    Nicole Mabry
    Tanisha Kalia
Program
  • CRM for Program Management: From Logic Model to Outcome Measurement
  • Room:

    You know your program’s goals. Perhaps you’re already collecting a lot of data about your program. But are you sure you’re tracking the right data? Do you know how to use this data to determine your impact?

    This session will give you the insights and tools you need to:

    • Determine the data you need to best measure your program’s impact;
    • Set up a data model to track this data in a CRM;
    • Analyze your newly collected data with reports;
    • Use these reports to make informed decisions about your programs.

    We will explore concepts such as theory of change and logic model, developing an understanding of how to connect your desired outcomes with data, and ultimately determining the degree of your program’s success. Our focus will be on how technology can help facilitate this understanding of your organization’s impact.

    Speakers:
    Joey Brown
    Medha Nanal
    Jake Grinsted
  • Using Text/SMS to Train, Educate & Build Community
  • Room:

    Through this session, attendees will learn how our organization transitioned much of our continuing education training of volunteers and our Board to texting, (and how we used this technology in new ways during the COVID pandemic for crisis communications.) We will share our story of implementation and how, through use of this tool, we have disseminated just-in-time training related to current information regarding the pandemic as well as continuing education. This tool is used by all generations from Baby Boomers through Gen Z. They have responded favorably to the use of this technology in training. Through use of texting we have obtained an open rate of over 75% and engagement of 92% of our volunteers. During the uncertainty of the pandemic volunteers looked forward to receiving their text messages.  This innovative tool was critical to our organization engaging our volunteers in a meaningful and cost-effective way during a difficult time.

    Speakers:
    Alli Stephens
    Ann Marie Ronsman
    David Asheim
  • Workshop: What Counts? Telling Stories in a Data-Driven World
  • Room:

    The nonprofit sector has increasingly lost touch with the original purpose of data collection — helping our constituents. Instead it is increasingly driven by box-checking and funder priorities.

    In this session, we’ll propose a radical new idea — that isn’t so new afterall. We’ll talk about how to push “pause” on this relentless march to collect more and more data. How to be more human. And how to use data collection to give power back to our communities.

    Maybe it’s as easy as asking “How are you doing today? What’s happening in your life? How can we help you get what you need?”

    Together we’ll explore how data collection can help our organization’s shift to a people-centric attitude. And we’ll share methods and examples for bridging the gap between mandated data collection and this alternative vision.

    Speakers:
    Toby Shulruff
    Sam Chenkin
9:30am - 9:45am
Break - A little breathing room to let the dog out & check on family members.
9:45am - 10:15am
Breakout Sessions
Digital Inclusion
  • Achieving DEI in Tech Vendor Selection
  • Room:

    Many organizations do not have a formal vendor evaluation process, and even more do not have a universal DEI requirement around that assessment. Especially within the technology space which has lacked in provider diversity, organizations by and large support white, male, heterosexual, cisgendered owned or led businesses. It is important we shine a spotlight on the need to be intentional in how dollars are being spent on all vendors – tech included. 

    In this session we would discuss the imperative for more representation among an organization’s vendor partners, practical tips for including a formal process around assessment that includes DEI parameters, and feature several incredible BIPOC, women and LGBTQIA+ nonprofit technology providers that deserve more visibility.   

    Speakers:
    Kellie Brown
    Shijuade Kadree
    Sevetri Wilson
    Gauri Manglik
    Mitch Stein
  • Everyday Accessibility: How anyone can make digital products more accessible
  • Room:

    Digital accessibility is about more than just making the colors right or adding code for screen readers on your website. It is about ensuring that every digital property eliminated barriers to information that people with disabilities may experience. Do you know how to add alternative text to images in Microsoft Word? Have you ever taken a look at the item order on your Google Slides besides if it blocks another element? When was the last time you thought about the colors of a graph you created in any of your reports or presentations? All digital items should be accessible to everyone, not just your website. And everyone can make digital tools accessible. You don’t need to be a web developer!

    Speakers:
    Laura Patch
  • Online Communications Using Languages That Go From Right To Left
  • Room:

    Languages written right to left (RTL) have challenged computing and web professionals for decades. Among the most popular RTL languages in the world are Arabic, Hebrew, Pashto, Persian, Urdu, and Sindhi.

    In addition to the text direction and unique sets of letters, there are other aspects of visual communications and web infrastructure that affect working with these languages, especially when communicating in a multilingual environment that also uses LTR languages.

    In this session we will review some of these aspects, and I will share some tricks and best practices from my experience in planning and managing multilingual websites (Hebrew, Arabic and English), localizing and RTLing English based platforms, and communicating on social media.

    Speakers:
    Ma'ayan Alexander
Fundraising
  • Analytics: Translating KPIs into Actionable Insights for Leadership
  • Room:

    Data.  Data.  Data!

    In the increasingly sophisticated world we live in – as marketers, we are fortunate to have access to a plethora of data.  This is both a blessing and a curse.  With so much information at our fingertips, it has become much easier to get lost in ‘data for the sake of data’ … and easily find one’s self drowning in fairly useless numbers and metrics.

    In this fast moving 30 minute session, attendees will receive an overview of the data and information most useful in driving program change — including the top 5 dials to turn in order to drive advancement within an integrated marketing program.  

    Speakers:
    David Jorgensen
  • Virtual Events for the Masses: Inclusive & Interactive Gatherings
  • Room:

    Our small team of ten fundraising and design consultants produced 25 virtual galas from Spring-Fall 2020, learning many valuable lessons along the way. In this session you will learn about data we gathered from our experiences, tips and tools to produce and enhance your own events, and why virtual events can and should be a hallmark of inclusive philanthropy into the future. We’ll share how virtual events have helped to democratize fundraising by giving opportunities for grassroots donors, major donors and corporate sponsors alike to support your cause. And we’ll talk about how to communicate with the hundreds of new supporters you’ll gather so they continue to give to your organization.

    Speakers:
    Evan Briggs
    Gwenn Cagann
IT
  • CRM Selection…When You Don’t Know What You Don’t Know
  • Room:

    With so many CRMs in the market, it’s hard to make sense of it all! With so much to consume and so little time and resources, how is a nonprofit supposed to make such an important investment confidently? While there may not be a magic wand to help you select the perfect CRM for your nonprofit, there are plenty of ways to cut through the fluff and focus on what matters most. In this workshop, we will help nonprofit staff and leadership understand the vast CRM landscape, guide you on prioritizing the key differentiators of CRMs, and provide practical tools in making the best decision for your organization.

    Speakers:
    Rubin Singh
  • Everywhere Automation can be Implemented in Your Nonprofit
  • Room:

    Every attendee at this session has technology in their organization that has functionality to create programmatic automations — but how many are using this functionality to its full extent? While new donation processes likely have some workflows associated with them, what other business processes could be automated to reduce manual effort on the part of staff? How do the state-of-the-art automation systems work, and what are the best practices in defining, creating, testing, rolling out and maintaining them? While at first blush, this topic may seem ordinary — participants will leave with a new appreciation of how extraordinary and powerful workflow and automation technology is, how easy it can be to set up, and a list of starter concepts to bring back to their nonprofits. We cover tips and tricks; what to watch out for as you leave routine tasks to computers so staff can stay focused on strategic imperatives.

    Speakers:
    Lisa Rau
  • How to Stretch Your IT Budget
  • Room:

    Join us as we discuss the best options for IT budgeting for your organization. We will guide you on how to build your IT budget from start to finish and provide advice to spread out costs for the services that fit your company.

    Speakers:
    Steve Lewis
    Diana Bannoura
  • Optimizing Instead of Redesigning Your Website
  • Room:

    During these uncertain times, a full website redesign may not be in the cards. So, what can you do now with your current website that will allow you to create and expand your impact? The answer is: quite a lot. From ensuring that your website’s technical infrastructure is up-to-date, to optimizing content and design, there are small yet powerful tweaks and improvements that you can do now that will increase engagement with your website.

    In this session, we’ll provide guidance and best practice examples around:

    • Strategic planning: what needs to change?
    • Website optimization: how can you increase visitors?
    • Experience design and interaction: how can you delight your audience?
    • Website maintenance: what is out of date and why does this matter?

    You’ll come away from this session with a firm understanding of immediate and practical steps to start the new year off right.

    Speakers:
    Kurt Voelker
    COREY JONES
Leadership
  • Modernizing the IT Function: People, Process and Technology
  • Room:

    It is widely known and accepted that nonprofits exist to have impact. To increase the probability to succeed, nonprofits look to leverage technology to gain greater efficiency and effectiveness and to enable and/or expedite mission efforts. As such, technology performance has become very critical to business and mission success. 

    Leaders of commercial enterprises have prioritized strengthening their organization’s technology function and brought technology capabilities closer to their business’s strategy and operations resulting in better financial performance in the digital age.  Similarly, social enterprise leaders will soon desire to transform their IT function and solidify technology cultures and organization practices required to maintain, sustain and expand mission impact in a digital transformation. Using the people, process and technology framework and lessons learned as an IT leader who executed a technology function modernization transformation to present and lead a discussion about a modern IT function using the people, process and technology framework. 

    Speakers:
    Derrick G. Gilbert
Marketing/Communications
  • Apps, Tools, and Tactics for a Remote-First World
  • Room:

    Do you want your work to be faster, higher, and stronger, like a nonprofit Olympian? Are you looking for apps, tools, tactics, and resources for working more effectively in a remote-first world and that you implement right now? Then this is the fun and engaging session you’re looking for! In this session, we will share our favourite resources that are accessible and affordable for organizations of all sizes that will help you go faster and more efficiently, raise higher revenues, and build stronger relationships!

    Speakers:
    Jason Shim
    Meico Marquette Whitlock
  • Build an In-House Content Studio on a Shoestring Budget
  • Room:

    In a world where the corporate blog, monthly newsletter and a stream of social media posts are no longer enough to cut through the noise and engage supporters, how can you fuel your content and storytelling engine without breaking the bank? In-house brand studios can do much of the work developing stories and producing a wide array of media, that might otherwise be assigned to creative agencies. While the attractiveness and adoption of in-house studios is on the rise, the cost of launching one may seem prohibitive to you. It doesn’t have to be. In this session, learn how to gauge whether an in-house studio is a fit for your organization, and the initial building blocks for building a studio brand, sourcing content and finding amazing talent that helps to increase engagement.

    Speakers:
    Sayo Martin
  • Building your nonprofit’s communications engine
  • Room:

    The Nonprofit Communications Engine is a framework designed to help nonprofit leaders build, refine, and optimize their organization’s ability to communicate effectively. Based on Sarah Durham’s new book, “The Nonprofit Communications Engine: A leader’s guide to managing mission-driven marketing and communications.” You’ll learn a scalable theory that you can apply to your organization immediately.

    Tools, channels, budgets, and people all change. So how should you manage your nonprofit’s communications to maximize engagement in this ever-changing landscape? Whether you’re an executive director trying to figure out what your in-house communications team should prioritize or a director of marketing or development trying to maximize your capacity with limited resources you need a simple, clear framework that lasts. This session will share a scale-able theory that you can put into practice immediately.

    Speakers:
    Sarah Durham
  • Successful Campaigning in the wake of COVID-19
  • Room:

    COVID-19 has changed the world profoundly and permanently. There is no going back to the way it was. Traditional in-person advocacy tactics are harder and less effective.  More traditional advocacy has moved online. Organizations must evolve or they will be increasingly marginalized. How can you keep up with today’s digital tools? How can you leverage your key stakeholders’ digital grassroots power? How do you approach storytelling most effectively? 

    We will show how technology can enable your advocates to share stories quickly and authentically and address how video content dominates people’s time and attention. We’ll also show you how organizations have been using more video in their campaigning in a simple, easy, inexpensive manner in various use cases. 

    Speakers:
    Michael Hoffman
  • The Art of Communicating with Data
  • Room:

    You’ve worked hard collecting and analyzing your data. When it comes time to share it with others, wouldn’t you want your data to shine? Strong data visualization and storytelling skills are essential for organizations to inform donors, volunteers, and funders of the impact they are making. But data can be complex. And there is no shortage of data. How do you ensure that you don’t get lost in an ocean of data? How do you organize those key findings into a compelling story that drives action? In this session, you will learn how to design effective data visualization, organize your data into a compelling narrative, and tailor the story to various audiences. 

    Speakers:
    Donna Thach
Program
  • Equity at the Center: Using Tech to Target Relief
  • Room:

    67,000 applications in the first 24 hours. 67,000 students, workers, and parents seeking financial assistance, reaching out for relief, as COVID-19 swept across the country. And this number would only grow. For every person MAF could offer financial relief, we would have to say no to nine others. Faced with this reality, how do you decide who to give relief to?

    Moments of crisis challenge us, and in this moment MAF put its values into action. We moved quickly to create a new application process, grounded in thoughtful questions and a dignity-centered approach, to understand the financial situation of every single person. Within days, we created an equity-centered approach to relief to prioritize people facing the greatest financial hardship. In a 30-minute session, we’ll step through the approach and tech-enabled tools we leveraged to collect client information, organize and analyze the data, and move into action.

    Speakers:
    Flor Calvo
  • Impact Stories: Combining Stories and Data to Better Prove Impact
  • Room:

    The services that nonprofits and programs provide are life-changing. Unfortunately, many organizations struggle to capture, interpret and utilize their life-changing data in a meaningful way.

    For many social workers, the anecdotes – or the stories of the people you work with – come naturally, but they have a harder time effectively blending the data and impact into more meaningful stories.

    An impact story, or an authentic melding of data and empathy, can be used within an organization to prove community and participant impact. There’s tremendous power in how we share impact and how it’s put out into the community. The impact story can be used in a variety of ways: create infographics and flyers, include them in grant applications and present them to your board.

    This session aims to explore reporting best practices and how to incorporate data to tell your program and participant stories and journeys fully.

    Speakers:
    Jeffrey Melando
    Stephanie Fast
  • The 5 Reasons Your Virtual Events are Failing
  • Room:

    Despite the many webinars that have been run this year, there are still a shocking number of disappointing, ineffective virtual events out there. Audiences have become fatigued by video and webinars during a year that became characterized by them, but webinars will still be a necessary medium for the success of virtual events through the pandemic and beyond. How can you avoid common webinar pitfalls and succeed?

    This session will reveal some of the most common webinar mistakes and share best practices for increasing attendance, engagement, and follow-up after your online event. PRX has run numerous online events for organizations and individuals to sharpen skills, reduce barriers, and inspire the future of audio storytelling. Whole Whale has been running webinar training events for over 5 years and has had thousands of people come through our live training program and courses. Together, we’ve learned a number of valuable tips and tricks.

    Speakers:
    George Weiner
    Stephanie Kuo
10:15am - 10:30am
Break - Grab a warm beverage & get comfortable for the keynote session!
10:30am - 11:30am
General Session
Keynote
  • A Conversation with Nikole Hannah-Jones
  • Room:

    NTEN CEO Amy Sample Ward hosts a conversation with Nikole Hannah-Jones.

    Nikole Hannah-Jones is a Pulitzer Prize-winning reporter covering racial injustice for The New York Times Magazine and creator of the landmark 1619 Project.

    The New York Times’s 1619 Project commemorates the 400th anniversary of the beginning of slavery in what would become the United States by examining slavery’s modern legacy and reframing the way we understand this history and the contributions of black Americans to the nation. Nikole’s lead essay, “Our Democracy’s founding ideals were false when they were written. Black Americans have fought to make them true,” was awarded the 2020 Pulitzer Prize.

    Nikole also has written extensively about school resegregation across the country and chronicled the decades-long failure of the federal government to enforce the landmark 1968 Fair Housing Act.

    In 2016, Nikole Hannah-Jones co-founded the Ida B. Wells Society for Investigative Reporting, a training and mentorship organization dedicated to increasing the ranks of investigative reporters of color.

    Speakers:
    Nikole Hannah-Jones
    Amy Sample Ward
11:30am - 11:45am
Break - Is it snack time yet?
11:45am - 12:45pm
Community Conversations
In between all the educational sessions are informal conversations ranging from the professional to the fun. Suggest a topic for small group networking!
NTC Marketplace
Check out the NTC Marketplace to connect one-on-one with our sponsors. Like the exhibit hall at in-person events, this is a chance to learn about sponsor products and services and find out how they can help your organization meet your mission. There's always a chance to win valuable prizes, too!
1:00pm - 2:00pm
Breakout Sessions
Digital Inclusion
  • Digital Inclusion Strategies and Stories from the Field: TGH Chattanooga
  • Room:

    The global pandemic has highlighted the critical need for home connectivity and local digital equity and inclusion efforts. Because the digital divide is systemic in its impact, it can and must be the work of whole communities, not lone organizations. A national leader in this arena, Tech Goes Home Chattanooga’s uniquely adaptable digital inclusion platform, offering training, device access and low-cost internet, has now partnered with more than 100 other local organizations — from non-profits to schools to churches to business accelerators  — to implement programming.

    Often, when we hear from a digital inclusion program, we hear exclusively from practitioners and advocates. In this session, panelists will share their experiences from the digital inclusion ecosystem in Chattanooga, offering differing perspectives from program leaders to volunteer trainers to course participants. Our goal is to offer a comprehensive look at one community’s connectivity strategy, providing ample time for Q&A.

    Speakers:
    Sammy Lowdermilk
    Mary Smith
    Lana Little
    Velvet Hernandez-Johnson
  • What we accomplish together: Building new and inclusive nonprofit partnerships
  • Room:

    Let’s be honest, nonprofit work can be exhausting and often creates burnout. There are limited resources available and limited activists to reach out to. It’s easy to feel stuck in a rut.

    The good news is, you don’t have to do this work alone. There are lots of ways you can join other groups to bolster both of your missions in really effective ways. The catch is, nonprofit collaboration and partnership have to be done strategically to make sure you both reach your goals efficiently and sustainably. We’ll share case studies from Corporate Accountability and many more organizations to give you insight into how to build successful, inclusive, and collaborative partnerships.

    Come chat with us about creating abundance through true nonprofit partnership rather than competition through division. When we work together, there’s nothing we can’t do.

    Speakers:
    Jack Valor
    Taylor Leake
  • Workshop: A DEI (Diversity Equity and Inclusion) Framework for Community Tech
  • Room:

    In the open source and nonprofit tech space, communities have emerged to help us help each other. How can we all contribute to building more inclusive communities? How can community groups tackle such multi-faceted, systemic issues? You’ll hear from four volunteer community group leaders on what they’ve done over the past 18 months. We’ll go over what’s worked and what hasn’t. After an overview of our journey, we’ll help you workshop the start of your own DEI journey. It’s a marathon, not a sprint!

    Speakers:
    Charise Van Liew
    Kristin Medlin
    Karmel James
    Sarah Pilzer
    Tasha Rucker
Fundraising
  • Donor Surveys: Your Untapped Data Goldmine
  • Room:

    The pandemic has hit charities hard and left its mark in the way of budget cuts, staff cuts, and more. For many charities, acquisition budgets are nonexistent, yet the need to fundraise and ensure sustainability is more important than ever. 

    Here’s the good news: your existing donors hold far more potential than you ever knew. With the right questions and efforts, you can turn your existing constituents from generic numbers in a database into donors with unique motivations, preferences, and capacities. Surveys can generate revenue for you today and help you navigate current and future challenges.

    No acquisition budget? Rising attrition? Limited resources for outreach? That’s okay. Make the most of your existing donors and strengthen their connection to your cause by simply speaking with them. Discover your next monthly donor, your next legacy giving donor, your next ambassador, and generate revenue while you’re at it. 

    Speakers:
    Crystal Mahon
    Charlotte Field
  • Innovations in Virtual Event Fundraising Technology
  • Room:

    With the shift from in-person to virtual events during the COVID-19 pandemic, the future of fundraising is here. In order for nonprofits to survive – and thrive – in this new normal it is imperative to understand the all-in-one technology platforms available to help your organization develop an effective virtual fundraising strategy. In this session, you will learn about the latest online fundraising tools to seamlessly manage every aspect of a virtual fundraising campaign, and learn more about the Virtual Fundraising Guide created by NTEN and Pledgeling.

    This session will be led by James & Grace of Pledgeling, a company that is leading advancements in the all-in-one fundraising technology space, and will include interactive polls with the audience to build a Q&A session around their interests and a panel of special guests who have used the latest online fundraising tools in successful fundraising campaigns for their nonprofit since COVID hit.

    Speakers:
    James Citron
    Grace Chung
    Joey Womack
    Corinne Graper
  • Make it Monthly: Growing and maintaining your monthly donor pool
  • Room:

    Monthly giving is more important to non-profits than ever before. KQED has been able to double their sustainer program in the last few years, now exceeding 130,000 monthly members! Join us to learn how to grow your sustainer program with these strategies for recruitment, retention, stewardship, and upgrades.

    In this engaging and up-to-date session, participants will learn about multichannel promotion of monthly giving recruitment–with efforts spanning email, online advertising, social media, direct mail, on-air, and mobile channels. We’ll discuss KQED’s stunning growth with great case studies.

    We’ll discuss how to improve sustainer tenure via stoploss, upgrades, additional gifts, and stewardship. This session will be chock-full of examples from nonprofits across sectors and across fundraising and sustainer program size. We’ll present tons of examples from KQED as well as other nonprofits. Everyone will come away with ideas to implement immediately, as well as food for thought for their long-term program growth.

     

    Speakers:
    Wendy Husman
    Taylor Beard
IT
  • Setting the Table Cybersecurity Readiness with Tabletops
  • Room:

    Cybercrime is something that happens to somebody else — right up until it happens to your organization. TableTops are an effective way to understand the impact that different types of cyber threats can have on your organization and constituents and give you clear steps to reduce the likelihood and impact of cybercrime. This session provides a live demo that walks-through the basics of this important and low-cost way to build organizational resilience against cybercrime.

    Speakers:
    Joshua Peskay
    Ken Montenegro
    Destiny Bowers
Leadership
  • Data Sharing: The What, Why, and How
  • Room:

    Across the nonprofit sector there is growing interest in pooling together data to solve shared problems. The sharing of data with partner organizations, researchers, and funders has the potential to allow nonprofits greater insights and evidence that will help them achieve their shared goals. 

    More and more nonprofit organizations see the value in data sharing, but this is not familiar territory. This session will highlight the strategic value of data sharing and discuss the governance, technology, and capacity considerations necessary for effective collaboration.

    Attendees will leave this session learning:

    • Why do data sharing
    • The conditions under which data sharing makes sense
    • The conditions for success
    • The institutional and governance considerations and requirements 
    • The technology required to enable effective sharing

    All of these topics will be brought to light with a case study of Giving Tuesday’s philanthropic giving data collaboratives.

    Speakers:
    Jesse Bourns
    Woodrow Rosenbaum
  • Empowering Change: Tech is Only One Piece of the Puzzle
  • Room:

    Tech-based solutions for nonprofits are at their core, just tools. For tools to have an impact, people need to understand why they should use them, have the knowledge and ability to use them, and embrace them as a new way of working. Unfortunately “if you build it, they will come” is only applicable to ghosts and baseball fields in Iowa. Too often the adoption of a new software or cloud-based solution is focused heavily on configuration and set up, and the human side is under-resourced or dismissed entirely. Whether your goal is to maximize your impact or return on investment, this session will get you there by introducing best practices in change management to create staff buy-in, enable staff to effectively adopt technology, and ensure the change sticks. You’ll also walk away with the skills you need to evaluate your capacity for change and develop your plan for effective change.

    Speakers:
    Whitney Brown
    Joey Brown
  • Workshop: Building a Data Strategy
  • Room:

    Most organizations recognize that data is a vitally important asset, and that investing in data collection, management and analysis is key to improving organizational outcomes.  Despite this, many organizations do not have an organized plan to identify the key strategic, operational and diagnostic questions that need to be answered, locate and manage the data and tools to derive those answers, and initiate actions based on the answers.

    This workshop session will guide participants through a structured framework to create a data strategy that is closely tied to key organizational outcomes, provides a long term vision and roadmap, and includes an implementation plan for near term projects. The presentation will include real examples from Kennedy Center fundraising data analytics.

    Participants will have the planning framework during the session and may work on their own plans.

    Speakers:
    Nicole Weaver
    Maxwell Dakin
Marketing/Communications
  • 5 Ways to Nurture Engaged Supporters in Uncertain Times
  • Room:

    In times of uncertainty and instability, our organizations’ work is more important than ever. We may need to adapt our communications strategies and do things that feel hard or uncomfortable, but we can’t let that stop us. During this session, we’ll discuss five key ways you can strengthen your relationship with your supporters and stakeholders, activate supporters, nurture donors, and increase engagement during uncertain and difficult times.

    Speakers:
    Julia Toepfer
    Karolle Rabarison
    Sandra Ordonez
  • Workshop: Beyond Fundraising – Building Lasting Relationships With Your Supporters
  • Room:

    A hands-on workshop in which we will work through three specific exercises designed to help your nonprofit build closer relationships with your supporters.  We will share real-world examples from organizations that have successfully implemented these techniques, along with templates and worksheets you can take with you.

    This workshop will accomplish the following:

    1. Challenge you to go beyond standard supporter segments to create more specific groupings that will allow you to speak more directly to your supporters’ interests, and reach them when they want, where they want, and how they want.
    2. Help you build a content calendar that can be used to track and plan everything from blog posts and social posts to constituent stories and event communications.  Templates provided!
    3. Brainstorm unique ideas and events for communicating and engaging with your supporters.
    Speakers:
    Craig Grella
    Wendy Levine
  • Workshop: Design Tips for the Non-Designer
  • Room:

    Good design on the web, in social media and in print can separate your nonprofit from a sea of sameness and convince supporters to take action. But “good design” can be elusive, especially when the work falls on the shoulders of a nonprofit employee who has only dabbled in design.

    In this interactive workshop, members of the Great Believer team will show how to make immediate improvements to your nonprofit’s design efforts. Great Believer’s crash course will cover design fundamentals, brand guidelines and design software, equipping you with a toolbox of techniques and more confidence in your design chops.

    Speakers:
    Josh Riman
    Mike Yamagata
Program
  • Mapping for Racial Justice
  • Room:

    Maps are a powerful tool for understanding systemic racism through data visualization and analytics. In this session, we will provide tools, data and examples to help nonprofits apply a racial equity workflow to better serve communities  and reduce the impact of racial injustice. We will demonstrate a GIS (geographic information system) racial equity workflow to engage communities and stakeholders, map and analyze inequities, operationalize racial justice best practices, and manage performance for racial justice.

     

    Speakers:
    Emily Swenson
    Clinton Johnson
    Zarith Pineda
  • Racial Affinity Session: Strategies for Working in Organizations and Systems
  • Room:

    Attendees of Color Only – This is not an educational session like other NTC sessions. There is no presentation or learning outcomes. This session will have a facilitator team in the room to support the group. The facilitator team is available to support any group activities or conversations as appropriate based around (but not limited to) strategies for working in organizations and systems, as well as feedback from those who join the session. These sessions will be a zoom link provided in the agenda with an access passcode posted in the Private BIPOC Nonprofit Professionals . If you’d like the access code to the Racial Affinity Space, please request to join the online group. Once admitted, the passcode will be posted as a pinned announcement.

    Speakers:
    Sebrina Owens-Wilson
  • Workshop: Linking Accounting to Program Success
  • Room:

    Program success has closer ties to accounting than one might think. We’ll provide you with the tools and skills to connect your accounting data directly to your program success. Closer linking will bring benefits in reporting, staff morale, efficiency, and program delivery. Applications include capital expenses, grant management, and marketing/out-reach.

    Organizations are often challenged in connecting their governance and visionary work with the day to day activities due to a lack of staff time. Effectively use data already collected (without duplication!) to reduce time, increase transparency, and improve decision making.

    Speakers:
    Yatin Ambani
    Kai Williams
2:00pm - 2:30pm
Community Conversations
In between all the educational sessions are informal conversations ranging from the professional to the fun. Suggest a topic for small group networking!
Music, art, and relaxation time!
Join us for live performances, art exhibits, and an opportunity to share these experiences with the community.

Thursday

7:45am - 8:00am
NTC Day 3 Kickoff
Join us for a welcome message where we'll preview what to expect from the last day of the NTC and how to get the most out of your time at the NTC.
8:00am - 8:30am
Warm-up Activities
Get yourself ready for a day of education and networking with yoga, meditation, and active sessions.
Day 3 Coffee Chat
Warm up for a day of sessions and connections by enjoying your coffee or a snack as a community. No slides, no presentation, nothing formal. This daily session will include community members sharing their excitement for 21NTC, talking about tips and ideas they picked up in breakout sessions, and more. Just as you may have eavesdropped on conversations with table mates in-person, this is a chance to listen in on what others are thinking about and learning at the conference without any expectation that you turn your own video on. Bridget Jackson and Farra Trompeter will host each day with a rotating line up of community member guests. See who's joining on day 3.
Community Conversations
In between all the educational sessions are informal conversations ranging from the professional to the fun. Suggest a topic for small group networking!
Community 12-Step Meeting
NTC Marketplace
Check out the NTC Marketplace to connect one-on-one with our sponsors. Like the exhibit hall at in-person events, this is a chance to learn about sponsor products and services and find out how they can help your organization meet your mission. There's always a chance to win valuable prizes, too!
8:30am - 9:30am
Breakout Sessions
Digital Inclusion
  • How to move beyond WCAG and towards authentic digital inclusion
  • Room:

    Do you feel distracted by a suite of automated tools, pages of report data, and feedback on improvement that you released weeks ago? If your antidote is achieving WCAG 2.1 AA conformance, you may be leaving more people behind than you think.

    Accessibility and digital inclusion can be easier.

    In this presentation, the American Foundation for the Blind and Kalamuna will discuss how organizations can lead with strategic, agile approaches, and usability-centric development policies and processes to achieve digital accessibility.

    Attendees will learn:

    • Why usability is the most important component in an organization’s accessibility approach
    • How to get started incorporating usability in development and design
    • What the most important workflows to focus on for usability live
    • Why policies and processes are so critical to ensuring digital inclusion
    • How to create knowledge transfer in your teams to sustain authentic digital inclusion

    Plus, a demonstration of usability testing in action!

    Speakers:
    Andrew Mallis
    Crispin Bailey
    William Reuschel
    Darren Burton
  • Intentional Facilitation Choices: Creating Online Meetings for All to Enjoy
  • Room:

    In this past year, we have all (hopefully!) gained comfort and skill conducting and facilitating online meetings. Now it’s time to take things to the next level! This session will provide a variety of ideas, considerations, and techniques to make your digital facilitation more equitable, accessible, inclusive, and interactive.

    Speakers:
    Cindy Leonard
    Jeanne Allen
    John Kenyon
    Griffen Castillo
Fundraising
  • It’s all in the Delivery: AI/Machine Learning and Donor Conversions
  • Room:

    Everyone’s talking about “AI,” and “Machine Learning,” as the next big things in fundraising. But what do they really mean for your team’s digital efforts?

    In this session Human Rights Campaign and Rainforest Action Network share case studies on how they have paired AI and Machine big data insights with automated delivery mechanisms to convert donors. We’ll explore the use of content classification, algorithms, and predictive outcomes to provide insights – AND – make those insights actionable using marketing automation for delivery.

    We’ll see how Rainforest Action Network has used Engaging Networks’ Accessible Intelligence™ to increase one-time to monthly conversions by 600% and Human Rights Campaign has partnered with ROI Solutions MiLo™ platform to produce a significant lift in results isolating responsive audiences based on predicted outcomes.

    This session will illustrate how digital fundraisers move beyond the insights of AI to real world results and dollars raised.

    Speakers:
    Angela Stoutenburgh
    LEE GARTLEY
    Susan Paine
    Graham Covington
  • LOVE YOUR DONORS…Using Data!
  • Room:

    OUR job as a fundraiser is not only to love our beneficiaries and connect our donors’ hearts to these beneficiaries, but also to LOVE OUR DONORS. We also know that many companies build their brands by bridging the gaps inside the hearts and minds of consumers through emotional connections.

    To love our donors, we need to give them what they need from their support, and to do this, we need to know who our donors are. What are the important identities that they are expressing through their giving? How can we know more about them?

    Join this HIGH ENERY panel including philanthropic psychologist Jen Shang, Shoni Field of the BC SPCA and, Michael Moore of Blackbaud!

    Learn about original research which shows how revealing donor identities can increase their giving from between 20 – 140% over consecutive asks. See how Shana put these ideas into action for SPCA.

    Speakers:
    Jen Shang
    Shoni Field
    Michael Moore
  • The First 90 Days: How To Design Responsive, Multi-Channel Donor Journeys To Grow Donor Engagement
  • Room:

    Today’s donor is distracted. Hyper-connectivity, micro-consumption, fractured attention, and fierce competition are namesakes in our connected economy. This is now compounded due to the upheaval the 2020 global health and economic crisis left behind with no clear end in sight.

    Amidst uncertainty and shifting donor expectations, how should you cultivate new donors to ensure you build connection and secure second gifts? We’ll address these challenges head-on, share why multi-channel is a must in 2021, and map a clear donor journey process that will increase your new donor retention and help you grow your donor base at scale.

    Speakers:
    Noah Barnett
    Courtney Bugler
    Gabe Cooper
IT
  • #7 Most Stressful Life Event? Moving…. CRMs!
  • Room:

    Thinking about changing digital platforms? Not sure where to start or even all that goes into a CRM migration? Moving professionals with multiple CRM transitions under their belts will walk you through — start to finish — everything you need to consider before you take the first step. We’ll go over the important questions to ask all along the way, identify potential pitfalls and budget-busters, and share ideas to make your transition as successful as possible.  You’ll leave this session with the tools, information, and tangible checklists you’ll need to move systems with confidence.

    Speakers:
    Lindsey Twombly
    Caitlin Richard
    James Servino
  • No More Buyer’s Remorse: 4 Steps to Buying Nonprofit Technology
  • Room:

    Your system isn’t working for your organization anymore. Maybe the software you’re using is too basic – or it’s too complicated. Maybe you can’t easily integrate it. Maybe you aren’t getting good customer support.

    No matter why you’re looking for a new system – it’s risky!  It’s expensive! And even worse – you aren’t a tech expert – but you’re the one who needs to evaluate the options and make a recommendation. Where do you start? 

    Well, you start right here! Maureen leads you through a proven, simple process that will reduce your risk of picking the wrong platform.  Her straight-forward approach will take you from the beginning – figuring out why you need a new  system – through understanding the vendor’s contract and getting ready for the big move. Maureen will be joined by several nonprofit staffers who have used this process to find the right technology.

    Speakers:
    Maureen Wallbeoff
    Drew DeVries
    Christina Schnoor
    Joe Lowe
  • Workshop: Project Discovery for Website Redesigns
  • Room:

    Understanding the full scope of your project is critical to its success. The discovery phase is where your team gains this valuable insight. The right questions can reduce roadblocks, surprises, and ultimately budget when redesigning a website. This workshop will guide you through questions to help you define and achieve success for web-based projects in your organization. In this workshop we’ll walk through questions from these four topics:

    • Goals
    • Process
    • Data
    • Design and Development

    We will highlight the key questions that help your team focus in on the details that facilitate success.

    Even if you are already past an official discovery, this process is useful when applied to projects at any stage.

    Speakers:
    Larry Walangitan
Leadership
  • Best practices in building a nonprofit data science team
  • Room:

    Many organizations recognize the value of data and analytics, but few have experience building out an organization’s data science capacity in a way that supports all of its strategic goals. This session will explore critical considerations and best practices for nonprofits looking to better integrate data analysis into everyday decision making. We will cover topics including: setting realistic goals (and managing expectations); types of team structures (and how to pick the right one); skills and expertise needed based on specific objectives; how to address common challenges; the role of technology vs. people; and key organizational commitments needed to ensure success.

    Speakers:
    Kate McKenney
    Ben Kirshner
  • Workshop: Team-Care Not Self-Care – Building Resiliency In An Era Of Burnout
  • Room:

    In this online session, Susan & Tyecia introduce the Personal Stress Prescription and Stressor Scorecard for participants to use for self-care. Then we transition to team-care, how to lead discussion and set team members up to care for each other.

    In this session, participants will understand their sources of stress, and how to reframe, manage, or reduce it. This is a lifetime skill that is critical to strong job performance at all levels, and especially important to address in a pandemic.

    All Nonprofit Wellness trainings are a mix of brain science education, stress management practices, resources to “dig deeper,” and tools to share with others once you leave. We like to model interactive practices and invite participants to stretch, squat, and stand during the presentations. Our trainings are especially geared toward nonprofit workers and K-12 teachers, yet are relevant for any human.

    Speakers:
    susan comfort
  • Workshop: Unlearning White Dominant Culture: Creating Human-Centered Workplaces
  • Room:

    Many organizations issued Diversity, Equity, and Inclusion Statements in 2020 in response to the killing of George Floyd. What does it look like for organizations, leaders, and staff to continue to do the work of addressing systemic inequities in 2021? This workshop will help participants identify the ways that white dominant culture shows up in the workplace, specifically in the tech industry.

    In this session we’ll:

    • Describe ways in which white dominant culture shows up in the workplace.
    • Explore the impacts of white dominant culture on our wellbeing, productivity, and creativity.
    • Identify an area of your work where you could be more equitable instead of going back to the default of white dominant culture.

    By the end of this session, you’ll have a good sense of the ways that white dominant culture shows up in the workplace and how to challenge those default practices to build a human-centered, anti-racist organization.

    Speakers:
    Shilpa Alimchandani
    Emma Sheehy
Marketing/Communications
  • A Holistic Approach to Email Deliverability, From Acquisition to Analysis
  • Room:

    Email marketing is still the #1 way to reach your core activists and donors — so long as your emails land in inboxes, rather than spam folders or promotions tabs!

    Email deliverability (that is, inbox placement) relies on a spectrum of activity — from establishing trust at the point of subscription, to choosing the best sender, audience, content, and timing, to analyzing and optimizing performance.

    This session will explain why a holistic approach to email deliverability — allying web, data, messaging, and advertising strategy — is crucial to achieving email performance goals.  It will present best practices for email content, subject lines, senders, and audience segmentation; signup forms, advertisements, and other acquisition channels; data structures, tracking, and analysis that improve deliverability.  These tips and tricks will be contextualized with real-world analogies that demystify deliverability algorithms and provide talking points for colleagues. 

    Speakers:
    Allison O'Dell
Program
  • A Nonprofit Case Study in the Agile Methodology
  • Room:

    At the end of 2014, Taproot Foundation launched a tech platform with the goal of making high-quality business pro bono accessible to social change organizations regardless of location, budget, or staff size. Over the past 6 years, Taproot’s lean nonprofit team has utilized the agile methodology to keep costs low while scaling the impact of an innovative tech platform. During this session, participants will hear lessons learned from our tech platform’s creator and current Product Director and best practices for nonprofit use of agile for program development and growth. They will also share insights from how their lean team has pivoted in order to meet rising user needs virtually without breaking the budget.

    Speakers:
    Kristin Teti
    Joshua Anderson
    Terri Altmann
    Robert Schafbuch
  • Are your processes supporting or hindering your success?
  • Room:

    In our work leading many organizations through the transformative process of becoming truly data-driven organizations, we have found that it is process, not technology, that is the critical driver of success in this transformation. Well-designed processes embed a data mindset into the daily life of an organization – and this fully embedded approach ensures that an organization’s theory of change is supported and driven by correct, timely, and actionable information. However, there are few tools available to help organizations evaluate their data processes – so we came up with one! With our client, Community Connections for Youth (CCFY), we’ll demonstrate our approach for process design. You will see how a data strategy driven by process led to increased collaboration among program and operational departments, more engaged front-line staff, and more meaningful data outputs. This is what it truly means to be data-driven; we will show you how to get there.

    Speakers:
    Nandini Narula
    Nicolle Bennett
    Rubén Austria
9:30am - 9:45am
Break - Make sure to message everyone you've met during the conference so you can keep in touch!
9:45am - 10:45am
Breakout Sessions
Digital Inclusion
  • Beyond Beginner’s Mindset: Learn, Use, and Love your Data & Tech
  • Room:

    There is perhaps no area of work other than data & technology where having a beginner’s mindset is so incredibly useful and essential, since the pace of change and progress is so electrifyingly fast, and there is always much more to learn. But we have things like the “Expertise Trap” and “Imposter Syndrome” and the straight-up societal pressures and institutionalized marginalizations that push certain people from thinking of themselves as “data” or “tech” people, or being able to guide others on their data & tech learning journey. In this session we will embrace the beginner mindset. We will practice a simple step-by-step method that can be used by any person doing any data or tech work to more successfully get to their desired outcome. We will also share L&D and PD best practices and approaches that can and should be incorporated into all levels of data & tech work.

    Speakers:
    Emily Hicks-Rotella
    Natalie Baez
Fundraising
  • A/B Testing! How? Why? What’s Next?
  • Room:

    How do you think up the smartest testing ideas to increase response and take your digital program to the next level?

    There are simple solutions and formulas to finding what works, analyzing results, and implementing optimized changes.

    We’ll walk through real-world examples providing specific ideas for testing and fine-tuning your direct response program to get the very best outcomes.

    We’ll cover:

    • What exactly is testing, and how does it work?
    • I’ve got my results; where do I go from here? Differences based on the fundraising channel and confirming your results are meaningful
    • A step-by-step case study from Sempervirens Fund, detailing our testing process across channels
    • Tons of examples of email, landing page, direct mail, texting, and digital ad testing, ranging from simple to more complex and creative ideas
    • A/B testing for small shops—how to design, implement, and analyze tests even if you don’t have the budget to hire a consultant
    Speakers:
    Michael Kawalek, CFRE
    Wendy Husman
    Jen Rist
  • Dashboards for All: Democratizing Data Across Large Organizations
  • Room:

    Most nonprofits seek to create a 360-degree view of their donors, which requires buy-in and participation from staff in disparate settings as well as staff located at “headquarters.” Unfortunately, access to analytics and insights often exists only among fundraising staff and in the C-suite.

    Field staff and volunteers also need meaningful analytics, but frequently neither dashboards nor the data to support them exist. Without complete data, there’s no value in creating new analytics and dashboards. And without the promise of meaningful analytics, remote staff have little incentive to enter donor, volunteer, committee and other data in the CRM.

    Dana-Farber Cancer Institute and the Trust for Public Land undertook major efforts to extend meaningful analytics to different departments and locations. From dashboards that track fundraising performance against goals to dashboards that overlay wealth-screening data on high-engagement donors, these organizations are realizing tangible results by delivering relevant data-driven insights throughout their ecosystems.

    Speakers:
    Karen Harris Melendez
    Mike Fischer
    Lisa Oteri
    Janna Lee
    Chris Carney
  • Telling Stories of Healing and Avoiding Poverty Porn
  • Room:

    The problem with “Poverty Porn” is that while its an unethical way to help a community, it is also a highly effective tool to raise a lot of money. 

    As fundraisers it is our responsibility to understand the harm of “Poverty Porn” and learn how to tell stories that allow us to raise money while also empowering the people who we are trying to help.

    I want to use my experience in taking a nonprofit who had been using “poverty porn” for the last 9 years to raise money, and how we transformed it into a nonprofit that tells stories of healing. In the process we have also successfully doubled the amount of money that we raise each year. 

    Stories of Healing are not only empowering for out communities but also a strong tool to raise the necessary funds to do the work.

    Speakers:
    Gustavo Rico
IT
  • How Tech teams and Fundraising teams can partner for success
  • Room:

    New and advanced fundraising and marketing tools need a prize team of highly-skilled technical and business subject matter experts, spanning multiple departments to support them. From procurement to long term support, how IT/Operations and Fundraising departments collaborate and work together often determine the success of technology transformations in nonprofits.

    Often these two teams have competing goals: responsibility for integration, security, and stability of the platforms often lives in IT departments, while in the Fundraising team –  the need for speed, flexibility, and rapid adoption of new modules, tools or tech-supported strategies is essential to hit fundraising goals.

    Friction between teams can make or break projects, work relationships, and ultimately, impact the dollars raised.

    Hear from a panel of fundraisers, marketers, and technologists in both Development and IT departments from ASPCA, Wildlife Conservation Society, and Share Our Strength/No Kid Hungry on how they “formed, stormed, normed, and performed” across departments to fundraising success.

    Speakers:
    Alice Hendricks
    Kiva LaTouche
    Priyanka Singh
    Rich Kostro
  • It’s not the CRM, it’s your data
  • Room:

    So the finance team hasn’t been able to reconcile the last month for weeks, fundraisers don’t feel confident in understanding which of their programs are working and important donors keep getting multiple emails, meanwhile, the data team struggles to pull a simple list of constituents. Everybody in the organization seems to have had enough of the CRM what we need is to invest in a shiny new technology solution? Wrong. More often than not the reason for the above comes down to your data, whether it’s rogue spreadsheets, siloed teams, duplicates, lack of policies and procedures, or unclear accountabilities and responsibilities. In this session, we will get to the bottom of the root causes of all your technology problems and understand the right approach to solving them now and putting the tools in place for the future too.

    Speakers:
    Alex Tom
    Chris Carter
  • We Got Hacked! Helping Your Organization Avoid This Fate
  • Room:

    Two years ago, KBOO suffered a website breach/hack from cryptocurrency miners. Jenka Soderberg and Gaba Rodriguez will share the lessons they learned from the attack and will offer tips on how you can better secure your website and/or online presence. Most smaller organizations, such as radio stations, non-profits, and small businesses, often depend on just
    one or two people to maintain their sites. This can be both a good and bad thing. As a result of the breach, Jenka, Gaba, and other KBOO personnel learned some techniques to lock everything down and keep their systems secure — even with limited resources!

    Join us for a great presentation about their experience along with a discussion of ways to help you prevent a hack of your own systems!

    Speakers:
    Jenka Soderberg
    Gaba R
Leadership
  • Using Business Collaboration Tools in an All-Volunteer Nonprofit Setting
  • Room:

    In August 2019, I took over as the Executive Director of SeedCG, an all-volunteer led organization that hprovides pro-bono consulting services for sustainability-driven non-profits.  With chapters in four different cities, the organization was siloed, fragmented, and volunteer morale suffered.

    Having worked in a large corporate organization as a technology consultant, I realized the value that collaboration tools like Miro and organizational tools like Salesforce CRM  could bring to a volunteer organization. 

    I would like to present on how we acquired these tools with minimal budget, as well as how we trained our leadership team, Board of Directors, and volunteers to use them to the best effect, and some of the lessons we learned along the way.

    By adding these business collaboration tools (and other initiatives), SeedCG managed to increase our consulting engagements by 40 percent, volunteer retention 20 percent, and services provided annually 50 percent (to $1.5M in value).

    Speakers:
    Brooke Crowe
    Christian Johnson
  • Workshop: KPIs 101 -How to Measure Performance with a Low Budget
  • Room:

    KPIs are some of the best performance measurement tools available and the good news is that you don’t need a Ph.D. in Mathematics to set up and track them. You can join us in this interactive workshop instead. Using data already available in your organization, we’ll teach you what metrics to track, how to track them, and how to analyze both trends and correlations required for accurate reporting and impactful decision-making. We won’t pitch any fancy tools, we’ll provide everything you need to set your own KPI tracking system. You’ll leave with worksheets, a dashboard template, and more importantly, the confidence required to make data-driven decisions and run your organization better than ever before.

    Speakers:
    Tasi Gottschlag
  • Workshop: Shaping a DEI workplace in a remote world
  • Room:

    According to the Charities Review Council, 91% of donors believe that a nonprofits’ commitment to diversity, equity and inclusion is important. And a report from Scientific American found that diverse workplaces can encourage people to be more creative and more diligent. Having a healthy, equitable workplace can help your organization retain your top talent, which has historically been a huge challenge for nonprofits. More importantly, a strong DEI program helps every employee to show up each day without fear that they can’t be their true selves.

    The pandemic and remote working has challenged DEI efforts, it doesn’t need to sideline them.

    In this interactive workshop, you’ll learn the steps to create an active, engaged workplace while working together and remotely, including:

    • Deepening the commitment to DEI efforts by staff working remotely
    • Engaging staff in leading the charge to disrupt biases
    • Moving from discussion ideas to taking action
    Speakers:
    LaCheka Phillips
Marketing/Communications
  • Beyond TikToks & Tweets: Long Form Content Strategy
  • Room:

    The standard advice for online content is to keep it short.  But what if your content demands more than 10 second TikToks and 280 character Tweets? If you publish reports, resource guides, toolkits, or similar long-form content, you need to think beyond the PDF with a digital-first content strategy.  We’ll cover:

    • Authoring/Editing workflows that make sense
    • Content inventory that helps you think outside the PDF
    • Tips for more engaging writing and design
    • Maximize your content reuse
    • Package and promote your content across all your channels
    • Web analytics that show you how your audience reads, not just what they read

    Don’t just upload the PDF and forget about it! Give your audience the engaging digital experience they expect. It starts with a content strategy tailored to your long-form content.

    Speakers:
    Nathan Gasser
    Emily Patterson
    Chandra Hayslett
Program
  • Racial Affinity Session: Vision for the Future
  • Room:

    Attendees of Color Only – This is not an educational session like other NTC sessions. There is no presentation or learning outcomes. This session will have a facilitator team in the room to support the group. The facilitator team is available to support any group activities or conversations as appropriate based around (but not limited to) visions for the future, as well as feedback from those who join the session. These sessions will be a zoom link provided in the agenda with an access passcode posted in the Private BIPOC Nonprofit Professionals . If you’d like the access code to the Racial Affinity Space, please request to join the online group. Once admitted, the passcode will be posted as a pinned announcement.

    Speakers:
    Sebrina Owens-Wilson
  • Workshop: 8 Steps to Elevate Your Nonprofit’s Data & Evaluation Practices
  • Room:

    In this workshop, we’re going to make what many see as daunting and out-of-reach – fun, interactive, and meaningful. We will guide participants through an 8-step process to redefine how data and evaluation can improve an organization, and integrate it into the delivery of its programs. By connecting your daily activities to the long-term outcomes you are trying to achieve, getting clear about their commitment to equity (and how to measure it), and building the internal capacity for continuous improvement – nonprofits can reframe how they collect and use data to be in service of their organizations and their clients first – setting them up to stand out from their peers.

    Together, we will be breaking through the complexity of program evaluation and learn easily accessible, manageable, and actionable steps, in a way that prioritizes consideration for the capacity, time, and budget constraints of the nonprofit sector.

    Speakers:
    Catherine Smith
  • Workshop: High Tech, High Touch – Volunteer Engagement in a Pandemic
  • Room:

    Learn how to balance the latest technology with a personal touch to work smarter, not harder, in engaging your community and talent pool (paid or unpaid)- especially urgent in weathering a crisis, and evolving to meet new challenges.  No matter your budget, or comfort level with technology, by the end of this workshop you will have the strategic tools to strengthen your current relationships, dig deeper into new diverse communities to reach the right talent and with the right skills, and build advocacy for your mission. The session will review recent studies, surveys, and examples of the success and pitfalls of remote and virtual volunteer engagement during the COVID-19 pandemic. We will review a variety of apps, programs, and innovative techniques from a neutral, field-tested perspective. This is a fun, dynamic and interactive experience from the heart of Silicon Valley.

    Speakers:
    Dana Litwin
10:45am - 11:00am
Break - Give your brain a break!
11:00am - 12:00pm
Community Conversations
In between all the educational sessions are informal conversations ranging from the professional to the fun. Suggest a topic for small group networking!
NTC Marketplace
Check out the NTC Marketplace to connect one-on-one with our sponsors. Like the exhibit hall at in-person events, this is a chance to learn about sponsor products and services and find out how they can help your organization meet your mission. There's always a chance to win valuable prizes, too!
12:00pm - 12:15pm
Break - Time to hydrate!
12:15pm - 12:45pm
Breakout Sessions
Digital Inclusion
  • Centering Accessibility to Access Expertise
  • Room:

    When the pandemic suspended the Urban Land Institute’s popular tours of exemplary real estate projects, the staff pivoted to interactive digital storytelling through 360-degree photography and video interviews. We knew that Peter Slatin would be a perfect partner for the interviews, because of his grasp of real estate, his long familiarity with ULI, and his proven writing skills. Peter is blind, and we all committed to fully integrating the team to create a compelling and innovative visual product.

    In this session, you will learn practical tips for creating a mutually constructive working process. You’ll also learn productive strategies for overcoming inaccessible technologies and miscommunication. Our goal is to help you deliver a successful product by prioritizing the team’s cohesion and wellness.

    Speakers:
    Melanie Starkey
    Peter Slatin
  • Challenge: Philanthropists, End Tech Exclusion for People with Disabilities
  • Room:

    Nowhere is the need for inclusive, accessible design more consistently ignored than in the nonprofit sector and the philanthropies that support us. Looking at two major areas of interest – online fundraising platforms and informational webinars – we find that the philanthropic community routinely and consistently ignores accessibility needs of people with disabilities.

    Nonprofit, mission-driven organizations primarily rely for funding on a network of donors, foundations, and government grantmaking institutions dedicated to public good. These philanthropic organizations were quick to respond to the COVID crisis, giving emergency grants and an array of webinars with guidance and advice to help nonprofits stay afloat in these perilous times. These are valuable resources – unless you have a disability. This session explains barriers to participation by disabled NPO staff and provides practical strategies and free resources to remove them. We hope to help the philanthropic community reach goals of true inclusion.

    Speakers:
    Sharron Rush
  • Design with empathy and agility to create equitable products
  • Room:

    Often, innovation is less about creating new, shiny things and more about thorough analysis and reframing of the problem. This is especially critical when designing for underserved or low-income communities. In this session, GRID Alternatives and Blue State will discuss how we leveraged Design Thinking practices to create the “Access Clean CA”, a portal built on behalf of California Air Resources Board (CARB), which helps low-income Californians navigate a myriad of clean energy and transportation incentives with complex eligibility rules. 

    Successful solutions required challenging our user’s assumptions and misconceptions about clean energy technology – and our own assumptions and misconceptions about the wants and needs of underserved audiences. Applying Design Thinking principles, we identified the right problems to solve by first conducting research to foster empathy with these communities, arriving at an understanding of the issues they face, and then ideating on impactful solutions.

    Speakers:
    Terea Macomber
    Joel Alcala
Fundraising
  • 5 Peer-to-Peer Fundraising Fails (And How to Avoid Them)
  • Room:

    What makes one fundraising campaign more successful than another? Without getting into the long-winded debate of fundraising as an art vs. science, this session will expose some clear fails many of us are committing when structuring our peer-to-peer fundraising campaigns. It doesn’t matter if you’re a veteran or stepping into social fundraising for the first time, this fast-paced session will dive into common mistakes nonprofits are making that could limit the reach and success of their participants. Find out if you’re committing one of these fails – don’t worry, we won’t be calling anyone out by name or asking for a show of hands.  We’ll focus on how to set up your organization (and participants) for success adding more fundraising dollars and overall impact to your campaign.

    Speakers:
    Amy Van Wyngarden
  • Using the Donor Journey to Organize and Maximize Your Fundraising
  • Room:

    Authentic relationships are the key to any successful awareness campaign or fundraising campaign, and nurturing lasting relationships is key to completing your organization’s mission.  The question is, how do you build these lasting relationships, especially with folks that are new to your organization?

    In this session will focus on nurturing relationships to drive donor retention. We will explore community engagement using a specific model: the “donor journey” process. We will walk you through the cycle beginning with content creation and deployment. We will review options for building a focused follow up campaign so you can show supporters the impact of your work.

    We will get away from the jargon of the industry and walk you through campaign pitfalls and successes.

    Speakers:
    Aaron Tebrinke
IT
  • A Machine Learning Primer – No Technical Expertise Required!
  • Room:

    There’s a lot of talk about AI (Artificial Intelligence) and ML (Machine Learning).  This quick primer will explain, in non technical terms, what is meant by each of these terms and then focus on Machine Learning to explain (again, no technical expertise needed)

    * What exactly IS Machine Learning and how does a ML model work

    * What kinds of question can be answered by a ML model (and what can’t)

    * How ML can be useful to non profits

    * How to get started

     

    Speakers:
    Nicole Weaver
  • Technology Trends Accelerated by Covid-19
  • Room:

    We can all agree Covid-19 has affected the way we work permanently. In this presentation, we will explore the major shifts taking place with technology to better enable a distributed workforce. We will address how technology is shifting to better protect organizations from cybersecurity attacks at home, not just in the office. Finally, we will look at ways to enforce new policies moving forward and how you should be thinking about your organization’s technology roadmap for this new norm.

     

    Speakers:
    Randy Hyshiver
  • Tips for Running a Virtual Conference or Event
  • Room:

    This brief presentation will give attendees insight into what it takes to put on a virtual conference. It will cover staffing requirements, vendor selection, accessibility, and the testing and implementation of the event management platform. We’ll cover tips for better processes to run the event and pitfalls to watch out for. 

    Speakers:
    Nico Taranovsky
Leadership
  • Building Change Management Skills on Your Nonprofit Team
  • Room:

    Change today is no longer a choice. Nonprofits have been thrown into personal and professional changes and challenges throughout 2020, and they have shown their resilience. The next step is to build concrete change management skills internally to carry your nonprofit team through 2021. In this skills-based session, certified change management expert and thought leader, Smita Vadakekalam will draw from the large body of change management techniques. Attendees will walk away with the ability to create a personal action plan in moments that require resiliency, tools to recognize resistance to change, and worksheets that will equip them to see changes from new perspectives.

    Speakers:
    Smita Vadakekalam
  • Talking Mental Health in a Virtual Workplace
  • Room:

    Half of all people are reporting mental health symptoms during the pandemic.  Do you know how to discuss this challenging topic in a virtual world? Hear from a mediator living with bipolar disorder who will help you know the right things to say about mental health and avoid the wrong things.  We will explore how to respond to mental health disclosures, how to address challenging behaviors (with an emphasis on the virtual workplace), and how to promote mental health resources to people who may need them.  You will receive takeaway tools from the Dispute Resolution in Mental Health Initiative, which you can use in your regular practice.

    Speakers:
    Dan Berstein
  • Why You Should Ditch How You’ve Been Doing Strategic Planning
  • Room:

    Many nonprofits struggle with strategic planning. Nonprofit Strategic Plans tend to be 5-year plans with vague objectives, over 10 goals, and no concrete action steps. Yet, these plans guide organizations and end up leaving them rudderless, confused and with a weak budget. We advocate that nonprofits should instead use a strategic framework to lean on. What is the difference between a framework and a plan? While a framework adapts to change and guides through iteration, a plan is typically a list of inflexible steps. Plans do not account for new priorities/changed directions while a framework can support you in heading in a different direction. In our COVID-19 and post-COVID-19 world, this agility is no longer a luxury, but a necessity. During this session, we will dive into the Impact Method™, a strategic framework designed for nonprofits and created to break down your big audacious goals into clear, easy-to-understand components.

    Speakers:
    Sarah Olivieri
Marketing/Communications
  • Accessibility is for Everyone
  • Room:

    Our world has moved online, and accessibility is more important than ever. The internet has to work for everyone, and that starts with centering folks with disabilities. If you design or create content for the web, and want to know how to bring accessibility into your process, this session is for you.

    As a digital agency including strategists, designers and developers, we’ve learned a lot over the years. We’ll go over some of the common accessibility issues we see on nonprofit sites, teach you how you can identify them and some clear steps to make your content more accessible. 

    Speakers:
    Jules Khong
  • January-October are Months TOO, Ya’know? Strategies for Off Season Wins
  • Room:

    End-of-Year giving season is when our bread gets buttered. But brand building and developing a loyal and sustainable donor file requires year round engagement.  We’ll examine case studies from two national and international nonprofits who’s innovative strategies capture off-season donor attention. 

    The National Trust for Historic Preservation  has used its list of America’s 11 Most Endangered Historic Places to raise awareness since 1988. The campaign routinely achieves +1 billion media impressions.

    Across Asia, Humane Society International works to end the slaughter of dogs and cats for their meat. South Koreans traditionally consume dog meat during “Bok Nal”—the three hottest days between July and August. HSI raised more than $100,000 from over 2,500 donors across the world in a single weekend.

    The session will focus on strategic and tactical take-aways that any nonprofit can apply to their integrated marketing efforts to capture attention and drive conversions all year.

    Speakers:
    Maan Sacdalan
    Gabby Green
    Eric Rubin
  • UX Mistakes Made in 2020 and How to Fix Them
  • Room:

    If 2020 has taught us anything, it’s that the internet is here to stay. With stay-at-home-orders many people are finding they cannot live without the internet – it provides a school, a workplace, and entertainment all in one neat package.

    However, more demand creates more supply, and websites are popping up at a rapid pace. Setting yourself apart can feel challenging but a few simple adjustments can elevate your brand above the rest. An intuitive user experience is the easiest way to make a good first impression and win loyal customers, as 32% of customers will leave a brand after one bad site experience.

    We’ll walk through the most common UX mistakes made in 2020 and provide you the tools to fix them.

    Speakers:
    Kim Lai
  • Why Good Digital Writing Matters
  • Room:

    How many of us have looked at websites for several minutes and still not understood what the organization really does and how? Have you ever abandoned a webpage or social media post in frustration because it took too many scrolls to get to the point (surely, yes!)? Or, have you ever drafted content for your website and been shocked at how it turned into one big block of text on your screen?

    In this short and snappy session you will learn:

    • How digital writing is different than other forms of writing
    • Best practices for drafting digital content and calls to action — that anyone can understand
    • Best practices to make your digital copy short, relevant and actionable

    You’ll come away with some practical tools and hopefully the energy and enthusiasm to apply lessons learned about writing well for the web.

    Speakers:
    Anna Baker
Program
  • Leveraging Skills-Based Volunteers for COVID-19 Resilience and Recovery
  • Room:

    History demonstrates that the year after crisis can be especially hard for nonprofits; the impact lingers, but elevated support doesn’t. One way for nonprofits – particularly smaller or BIPOC-led organizations that have historically been overlooked for service and giving opportunities – to build their capacity to recover and rebound from the double pandemic of COVID-19 and systemic racism is leveraging skills-based volunteering.

    Join Common Impact’s Chief Program Officer, Elizabeth Schwan-Rosenwald, for a conversation about how nonprofits of all sizes and mission areas can engage in skills-based volunteer projects that build resiliency, even in a virtual environment. Using the latest version of Common Impact’s “COVID-19 Nonprofit Impact Report,” Elizabeth will share the wide variety of pro bono project models available, including the “hotline” model, which is particularly effective for nonprofit leaders who need strategic support, but are strapped for time due to dramatically increased demand for their organizations’ services.

    Speakers:
    Elizabeth Schwan-Rosenwald
  • Telehealth in Rural Communities
  • Room:

    Learn how a small library is launching a pilot program to provide access to quality health care through telehealth. In rural communities, libraries often have the fastest internet connection in town together with the digital literacy to assist users. Rural Americans face health inequities that result in worse health care than their peers in more populated areas. The distance to medical care results in people delaying or avoiding treatment because of the travel time involved. If emergency services are necessary, the additional travel time can create disastrous outcomes. Additionally, there are physician shortages in rural areas. Diminished internet access, typical of rural areas, is a factor in worse health outcomes. Working with healthcare partners,  this innovative program went from conception to improved community health.

    Speakers:
    Jessica Rangel
    Dianne Connery
12:45pm - 1:00pm
Break - Last break of the 21NTC!
1:00pm - 2:00pm
General Session
Keynote
  • Closing Keynote – Malkia Devich-Cyril
  • Room:

    Malkia Devich Cyril presents “Grief and Grievance in a Digital Age” followed by a conversation with NTEN’s CEO Amy Sample Ward.

    Speakers:
    Malkia Devich-Cyril
    Amy Sample Ward
2:00pm - 2:30pm
Closing Dance Party!
The last few days have been a whirlwind, so before we all part, join us for a dance party in Zoom so we can all shake out some of the adrenaline built up over the last few days and get our last giggles out of the NTC. We encourage you all to unplug your headphones, invite your families if you are at home, bring pets, or colleagues, and move your bodies in ways that you feel comfortable to dance our way out of the NTC.
2:30pm - 2:45pm
Farewell Message
Join us for a final session of thanks, opportunities to continue learning and engaging in the NTEN community, and plans for the future.