NTA Faculty Member
Vice President of Consulting at Jackson River
Topic: Becoming a Digital-First Organization
Misty McLaughlin is a passionate advocate for nonprofits who has midwived organizations of all shapes and sizes through critical times of change. Equal parts organizational coach, content strategist, and capacity-builder for all things digital, she helps nonprofits navigate everything from creating website ecosystems to crafting team structures and workflows that engage supporters and advance their cause. Prior to joining Jackson River, she founded and lead a digital strategy consulting practice at Convio, where she helped hundreds of organizations to better understand their audiences and create web presences targeted to their supporters’ needs. She has also lived on the inside of nonprofit digital teams as a content manager and digital strategist for several universities. Her particular gift lies in eliciting the meaning and motivation behind a cause and translating this into messages that will meet supporters where they already are. Misty holds a Master’s degree in Information Science, has chaired a tiny nonprofit board on a shoestring budget, and is also a writer, advocate for flexible and remote work, and mother to two young sons.