Chief Whaler at Whole Whale
Topic: Pay-to-Play: Digital Advertising to Drive Impact
George is the Founder and CEO of Whole Whale, a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies, and the co-founder of Power Poetry, the largest teen poetry platform in the U.S. George’s breaching moment in ideating Whole Whale came from his 7 years with DoSomething where, under his leadership as CTO, the organization became an innovator in social media, mobile technology, and social causes. In his time at DoSomething, George oversaw the complete overhaul of DoSomething.org twice (winning a Webby Award and nominations) and helped to build a community of over 1.5 million young people taking action. Realizing that much of DoSomething’s success was owed to smart, lean use of many democratized tech tools (including Google Analytics and the Google Ad Grant), George founded Whole Whale with the goal of helping nonprofits both storied and start-up to move their missions forward with the tools at hand.