Reports Archive

Category: Digital Communications & Marketing

2018 M+R Benchmarks Study

APRIL 2018 | Partners: M+R
The M+R Benchmarks Study is your in-depth annual review of what’s working, what’s trending, and what’s changing for online fundraising, advocacy, and marketing.

2018 Digital Outlook Report

MARCH 2018 | Partners: Care2, hjc, Resource Alliance
2018 Digital Outlook Report
NTEN and its partners have produced the 2018 Digital Outlook Report, which includes data collected from over 500 nonprofit professionals in more than 20 countries.

Advanced Social Media Workbooks for Nonprofits

MARCH 2017 | Sponsored By: Public Interest Registry
A three-part series of workbooks to make your organization's social media practice more efficient and effective.

2017 Digital Outlook Report

MARCH 2017 | Partners: Care2, hjc, and Resource Alliance
A hands-on guide to developing first-class digital strategy, advocacy, and fundraising programs, tailored to three experience levels.

2016 Nonprofit Benchmarks

APRIL 2016 | Partners: M+R
Benchmarks X is the most expansive, exhaustive examination of online nonprofit metrics we’ve ever done. Our participants provided detailed data on email performance, website traffic, and social media engagement.

2016 Digital Outlook Report

MARCH 2016 | Partners:  Care2, hjc, and Resource Alliance
What does digital strategy look like in your organization? We asked, and nearly 500 individuals from nonprofit organizations responded!

2015 Nonprofit Benchmarks

MAY 2015 | Partners: M+R
M+R and NTEN Benchmarks 2015
M+R and NTEN's 2015 Nonprofit Benchmarks Report returns for the ninth year, the ultimate guide to nonprofit industry standards for online fundraising, advocacy, and list building.

2015 Digital Outlook Report

MARCH 2015
What does digital strategy look like in your organization? We asked, and nearly 500 individuals from nonprofit organizations responded! In collaboration with Care2 and hjc, we are excited to release the first ever 2015 Digital Outlook Report that captures the digital strategy landscape in nonprofit organizations, as well as strategies in 2015 for staffing, tactics, tools, and more.

2014 Nonprofit Benchmarks Study

APRIL 2014
In partnership with M+R, we crunched the numbers from 53 nonprofit organizations to define this year's industry standards for online fundraising, advocacy, and list building.

What we learned: 2013 raised the bar for online fundraising. Nonprofits received an estimated 1.7 cents for every fundraising message delivered, and 60 cents for every website visit. And there's a lot more data where that came from!

The 2013 Nonprofit Engagement Data Management Study: A Graphic Report

JUNE 2013

2013 Nonprofit Benchmarks Study

MARCH 2013
It's kind of our favorite time of year: our annual dose of data about email and online advocacy and fundraising activity. With the analytics and campaign expertise of M+R Strategic Services, we are excited to release the 2013 eNonprofit Benchmarks Study

2012 State of Nonprofit Data Report

NOVEMBER 2012

2012 Nonprofit Social Networking Benchmarks Report

APRIL 2012