What happens when nonprofits make a real commitment to collect healthy data about their programs and operations; manage it well; and make savvy, data-informed decisions? And what happens when you connect energized, smart, data-passionate nonprofit professionals for a year of learning and knowledge sharing?
In late spring of 2012, one thing that had been on my radar for awhile was an interesting correlation between our membership renewal rates and event registrations. Specifically, members who had registered for at least one NTEN event over the course of the year were 37% more likely to renew.By Karl Hedstrom
Based in Seattle, Artist Trust supports and encourages artists working in all disciplines in order to enrich community life throughout the state of Washington. That can be difficult at times, since the state is large, with many remote areas. It’s not uncommon for artists in rural areas to have to drive long distances simply to access the Internet.
“We really needed to think about how we should be investing in technology to align with our strategic goal to reach people statewide from our small office in tech-savvy Seattle,” explained Margit Rankin, executive director.By Kim Roth
When DWD hired Melissa Barber full-time as electronic communications specialist in 2010, the plan was to launch a full-fledged electronic communications department to oversee several technology projects. Barber learned about the
Nonprofit Tech Academy (NTA) and brought the opportunity to her new boss, executive director Peg Sandeen. “The timing was fortuitous,” said Sandeen.
Prior to the Academy, DWD was “keeping the lights on” as far as technology adoption and reactive in its approach. “We were fairly proactive in the content of our messaging but less so in the technologies to deliver them,” said Sandeen.By Kim Roth
Keane joined NTEN in 2012 and has worked as a community manager in the nonprofit sector for several years. “It’s about making that personal connection and getting community members to talk to one another — online and off — and not just one-to-one, but one-to-many,” she said.By Kim Roth